Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.
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Episode 339: How Design Thinking Drives Promo Sales with Tom Havens
32:55
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32:55Tom Havens, a creative powerhouse and the visionary founder of Havens Consulting, possesses a remarkable sales background and deep roots in creative and design for the promo industry. His leadership propelled Catalyst Marketing to $25 MM before its acquisition by HALO in 2017. Driven by his passion for innovation, Tom launched Havens Consulting in …
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Episode 338: A Branded Product Agency Philosophy with Francis Pierrel, LR Paris
21:49
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21:49Episode 338: A Branded Product Agency Philosophy with Francis Pierrel, LR Paris by commonskuBy commonsku
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Episode 337: Mastering Client Complexity Through Mergers: A Chat with Kate Ivory and Laura Mazy, Premier Press
27:23
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27:23Episode 337: Mastering Client Complexity Through Mergers: A Chat with Kate Ivory and Laura Mazy, Premier Press by commonskuBy commonsku
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Episode 336: The “Quiet Work” of a Power Brand: Inside MOTIF’s Unique Culture with Joel Antymniuk
32:09
32:09
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32:09Episode 336: The “Quiet Work” of a Power Brand: Inside MOTIF’s Unique Culture with Joel Antymniuk by commonskuBy commonsku
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Episode 335: Customer Experience is the New Differentiator (Dan Gingiss)
29:28
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29:28Episode 335: Customer Experience is the New Differentiator (Dan Gingiss) by commonskuBy commonsku
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Episode 334: The Optimism & Anxiety of Sales Growth: Tips from Sales Expert Kevin Baumgart
30:57
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30:57Episode 334: The Optimism & Anxiety of Sales Growth: Tips from Sales Expert Kevin Baumgart by commonskuBy commonsku
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Episode 333: The Real Sales Growth Unlock? Joy (A Chat with Matthew Dart, Blackfish)
22:15
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22:15Blackfish is an unapologetically boutique brand that focuses on a customer-obsessed experience as the bedrock for building growth.By commonsku
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Episode 332: Monty Mims: How SanMar’s Connected+ Partnership with commonsku Boosts Real-Time ePOs
35:07
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35:07Monty Mims is one of the many folks leading SanMar’s Decorator & Tech Solutions division, he’s brilliant at both helping distributors work better with their decorators, but also helping decorators navigate the landscape of trends, equipment, and supply chain.By commonsku
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Episode 331: From Promo to Transforming Culture with John Henry at JH
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24:56
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24:56When John Henry of JH started in 1998, little did he know that JH would soon expand into culture and recruitment services for businesses, consulting, digital services, and more. Many of us in the industry consider ourselves strategic advisors to our clients, but when our CCO, Bobby Lehew, got to participate in JH’s “Expand Your Brand” event (virtua…
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Episode 330: The Impact Journey: Fairware's Sarah White and Denise Taschereau
38:20
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38:20Episode 330: The Impact Journey: Fairware's Sarah White and Denise Taschereau by commonskuBy commonsku
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Episode 329: Ethically Sourced Merch for Socially Responsible Clients (Daniel Cardozo, Ethix Merch)
28:26
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28:26Episode 329: Ethically Sourced Merch for Socially Responsible Clients (Daniel Cardozo, Ethix Merch) by commonskuBy commonsku
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Episode 328: Hit Promo's Amy Rabideau and Jon Norris Are Making Big Changes
33:17
33:17
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33:17Hit Promo is now a connected+ supplier on commonsku, what does that mean? A lightening fast ordering process, securing inventory quicker, and the elimination of order entry errors by you and your team (and more!) Today, we’re talking with Amy Rabideau, Hit’s VP of Product and Jon Norris, Chief Strategy Officer at Hit.…
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Episode 327: "Marketing Made Easy: Unleashing the Power of commonsku + PromoPulse (with Jason Nokes)
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27:52Episode 327: "Marketing Made Easy: Unleashing the Power of commonsku + PromoPulse (with Jason Nokes) by commonskuBy commonsku
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Episode 326: How to Thrive in an Emotion-Driven Economy (with Kyla Scanlon)
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22:50Our guest on this episode of the skucast is Kyla Scanlon, founder of the financial education company, Bread, and a prolific creator. Kyla writes a weekly newsletter, makes YouTube videos, hosts the “Let’s Appreciate” podcast, and posts —almost daily— short-form videos about the economy and markets.By commonsku
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Episode 325: The Secret to Courage? Brave Habits (with Todd Henry)
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28:49Todd Henry is one of the most sought-after creativity coaches in the world, he teaches leaders and organizations how to establish practices that lead to everyday brilliance.By commonsku
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Episode 324: Sky High Soars to New Heights: One of America's Top 100 Businesses
21:53
21:53
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21:53When Sky High Marketing partnered with commonsku about four years ago they had 25 employees and in the short time since, have doubled their team to 50! Owners, Josh and Rachel Kozinski just opened a brand new 40,000 square foot, state-of-the-art facility in the Milwaukee area complete with warehousing, in-house decoration, and embroidery. We were h…
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Episode 323: Mergers & Acquisitions as a Growth Strategy with Whitestone's Joseph Sommer
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30:00Founded in 2013 in New York City. Whitestone has graced the Inc 5000 List for Fastest-Growing Private Companies in America the last seven years. Founder and President Joe Sommer has led a superstar sales team and is looking at growth through both organic sales and acquisitions, they recently acquired Merchful (who operates in Canada and Europe) and…
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Episode 322: Vantage Apparel's CEO Rob Watson on Success and the Connected Advantage
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25:46Today Rob Watson, CEO at Vantage Apparel joins us to talk about their look into the future and the aspirations and realities they are creating as a tech-enabled pioneer in apparel.By commonsku
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Episode 321: Supercharge Your Growth with Team-Based Selling (Ryan Paules, Radar Promotions)
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31:30Ryan Paules pivoted to the promo industry after losing his job as a manager with a national chain on the same day of his wife's first ultrasound. With a new baby on the way and a mortgage to pay, he turned his IT hobby into a full-time venture, launching Radar Support, which he later closed despite its success.…
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Episode 320: Navigating a Global Transparent Supply Chain (Tim Andrews, CEO, ASI)
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22:42Tim Andrews is a luminary in the promo industry, he’s the CEO of the Advertising Specialty Institute (ASI) whose 350 employees serve a network of 25,000 suppliers, distributors, and decorators in the industry.By commonsku
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Episode 319: Turning a Big Vision into Real Strategy with Todd Mawyer, TK Promotions
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27:30Todd Mawyer is the President and CEO of TK Promotions, a commonsku distributor customer, and yet another very successful entrepreneur in this industry who started during a recession, in 2008.By commonsku
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Episode 318: Building an Outrageously Remarkable Brand with Dean Caravelis, Blezoo
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24:53In our chat today, Dean will share some-real time tactics and ideas that will help you build a brand that people want to connect with (through every business touchpoint). From the way your team communicates to generous marketing, Dean combines his experience as both client and distributor to help you build a brand your customers will like, love, an…
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Episode 317: What’s New on commonsku? A Sneak Peek with VP of Product Management, Charlie Moscoe
32:02
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32:02Today, we have a really special sneak peek episode featuring Charlie Moscoe, commonsku’s VP of Product Management. Whether you’re an OG client, a new client, a supplier, or even just someone who is commonsku curious, today, we’ll unpack some exciting new developments coming up in June and for the remaining year.…
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Episode 316: Storm Creek's Trailblazing Vision with Doug Jackson and Teresa Fudenberg
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34:46
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34:46Doug Jackson, President of Storm Creek and Teresa Fudenberg CEO of Storm Creek, both join us today to talk about their sustainability journey, their passion for impact, and since they’re the OG’s of eco, we talk about today’s buyer demands, how it’s changed, and their practical tips on how we as distributors can make eco a priority with our clients…
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Episode 315: How to Fast-Track Your Sustainable Future With Sterling Wilson, Pop! Promos
30:18
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30:18Pop! Promos removed 36,000 pounds of plastic from their supply chain, expanded their organic, recycled, and sustainable materials, and achieved a bronze designation from EcoVadis, the world’s largest and most trusted provider of business sustainability ratings. And the Pops! Promos Transformation toward sustainability and its increased effort towar…
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Episode 314: Numo + Created Co, a chat with Jim Martin, Jeremy Moss, and Ryan Schneider
31:45
31:45
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31:45Walk into the coolest, local, craft coffee shop in your market and the likelihood is high that you’ll see coffeeware and insulated drinkware on the shelves from our guests today, Jeremy Moss and Ryan Schneider, who started Created Co in 2015. Fast forward a few years and Jeremy and Ryan with Created Co and Numo’s Jim Martin found one another. Two s…
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Episode 313: Rustico’s Isaac Childs: How Endings Become New Beginnings
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27:40Today, we’re chatting with Issac Childs, founder of Rustico, one of the most beloved brands who closed their doors after a very successful run of 22 years.By commonsku
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Episode 312: Want Better Collaboration? Embrace Active Listening (with Stephen Shedletzky)
33:25
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33:25Today we talk with Shed about so much, you’ll love the depth of his thinking, we talk about: candor with care, the most important traits of a leader, the struggle some of us have moving from roles like a sales driver to an organizational leader, and more - join us!By commonsku
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Episode 311: The Remarkable Women Behind Red Promotions (with CEO, Shelley Stewart)
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26:04Shelley Stewart is the CEO, the Creative Experience Officer, at Red Promotions based out of Seattle WA. As a women-owned, led, and fully operated team, they have become a powerhouse for their clients and have worked hard to build an incredible culture and a fiscally vibrant business.By commonsku
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Episode 310: Merch Life: The Was, Is, and Must Be with Danny Rosin, Brand Fuel
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40:17Danny’s talk walked us through the sometimes rocky and now incredible journey the branded merch industry has been through, from an advertising add-along to today’s intimate merch experience that is embraced by brands and adorned by fans.By commonsku
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Episode 309: Make Your Team a Profit Making Machine with Lia Garvin
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29:02
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29:02Lia Garvin, author and speaker, is known as the team whisperer: She’s the bestselling author of Unstuck and author of a new book released just this week titled The Unstoppable Team: A simple formula for managing your team, reducing overwhelm, and increasing revenue.By commonsku
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Episode 308: Purpose Built Pro’s Ryan McAlister
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29:34Today, we talk with Ryan about this incredible business they’ve built in California, their expansion into the industry providing workwear, plus how their audiences have widened to include not only the trades but also this huge market for transitional workwear.By commonsku
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Episode 307: From The Bachelor to Generous Coffee, a Chat with Ben Higgins
31:47
31:47
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31:47Our guest today is Ben Higgins, best known from season 20 of ABC’s hit series, “The Bachelor.” Ben stays connected with his loyal Bachelor following with his iHeartMedia podcast, “Almost Famous,” which he co-hosts with his friend and former Bachelor contestant, Ashley laconetti, which has over 150 million downloads.…
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Episode 306: “Merch Madness, How Did We Get Here?” by Linni Kral
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33:19Linni Kral is a Brooklyn-based writer, editor, and educator. Her work has appeared in The Atlantic, the BBC, Condé Nast Traveler and more.By commonsku
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Episode 305: Future Proofing Promo with Denise Taschereau, CEO, Fairware
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33:36
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33:36Denise is the CEO and co-founder of one of the industry’s most respected brands, Fairware. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. She is currently a board member of Promotional Products Association International (PPAI) and …
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Episode 304: A Global Vision for 2024 with Jeremy Lott (SanMar) and Jonathan Isaacson (Gemline)
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54:07Today, we’re sharing an episode that we recorded live from skucon where Jeremy and Jonathan answer questions from Catherine Graham, commonsku’s CEO, on a broad range of topics including: US/China relations and its impact on the supply chain, deglobalization efforts, the impact of international trade, the labor market, and a financial outlook for 20…
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Episode 303 - Rupt: A Chat with the Disruptors, Jason Lucash and Mike Szymczak
28:04
28:04
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28:04Jason Lucash and Mike Szymczak, the two founders behind one of the industry’s most ingenious company’s Origaudio, are back. Jason and Mike sold their very successful company, Origaudio, to HPG in 2018, and after a few years, both retired from the industry. The two entrepreneurs, known for their innovation in product, production, and distribution, h…
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Episode 302: Crafting an Exceptional Customer Experience with Gemline CEO, Frank Carpenito
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34:12
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34:12Frank Carpenito was a five-year board member on Gemline’s board of directors, and he loved the company so much that he wanted to help lead it; in 2019, he became President and recently was promoted to CEO and is now responsible for the day-to-day running of the business at Gemline.By commonsku
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Episode 301: Factory Tour With the Logomark Team!
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43:11
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43:11Logomark’s story is one of innovation, not just in product but in production, masters at obsessing over speed and accuracy, we begin our chat today with Clive by talking about his entry into the industry, what the pandemic taught him and the team, and how it impacts their work today.By commonsku
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Hidden Gem Episode: 10 Disciplines for Maximizing Your Energy, Rob Dube, CEO, imageOne
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26:37Right now, if you’re listening to this as it's published, you’re in the middle of your 2023 holiday break, and as has been a tradition for us, we like to use these few weeks during the holidays to republish a few hidden gems you might have missed earlier in the year. Today, since the new year is right around the corner, we're republishing our conve…
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Hidden Gem Episode: Workplace Conflict is Healthy! A Chat with the Teamwork Doctor, Liane Davey
30:22
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30:22Right now, if you’re listening to this as it's published, you’re in the middle of your 2023 holiday break, and as has been a tradition for us, we like to use these few weeks during the holidays to republish a few hidden gems you might have missed earlier in the year. Today, we’re republishing an episode about “How to Have a Good Fight” from the Tea…
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Episode 300: Unforgettable Stories and Invaluable Insights
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31:59
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31:59When we began our podcast adventure over 300 episodes ago, we had no idea the number of incredible people we’d meet along the way and the impact they would make on us and the commonsku community.By commonsku
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Bonus Episode: Promotional Products Distributor Benchmarks: Two Types of Growth
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11:17In our industry, distributors, and suppliers also have two distinct types of growth, and both are a requisite for future-proofing a thriving business. And since Q4 is well underway, many of us are beginning to think about 2025 business planning and benchmarking, we wanted to share a few ideas from our numerous interviews with leaders on how to crea…
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Episode 298: How To Sell the Way You Buy with David Priemer, Cerebral Selling
28:54
28:54
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28:54David Priemer has had 20 years leading top-performing sales teams, including his tenure with Salesforce, where he was not only the Vice President of Commercial Sales, he was the creator of the Sales Leadership Academy program, and he’s often referred to as “the sales professor”.By commonsku
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Episode 297: PromoCares Builds Water Towers in Mexico’s San José del Rincón
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16:03PromoCares is an all-volunteer-driven organization; their mission is to inspire, educate, and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry and the industry's communities. Each year, the board at PromoCares picks a new initiative called their “4 good events” to rally the indu…
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Episode 296: How to Merge Successfully with Kyle Gibson and Manuel Saez of Premier Press
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24:45Today, we’re talking mergers. KG Specialties is a Portland-based distributor who, this year, merged with Premier Press. Premier employs over 200 people, and they handle a wide variety of print, fulfillment, and logistics management for clients. Our guests are Kyle Gibson, the owner of KG Specialties and now Director of Promotional Merchandise at Pr…
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Episode 295: Proven Marketing with Sam Brown
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32:56Sam Brown is one of the very few marketing strategists whose expertise is solely in the promotional products business. Sam has been the chief marketing strategist at some of the most notable brands in the industry including Summit Group and Brandvia.By commonsku
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Episode 294: Inside the Mind of Polyconcept CEO, Neil Ringel: A Client-Centric Vision
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22:06Today, we are talking with Neil about two fundamental priorities for Polyconcept: sustainability and how deeply sustainability permeates all of their decisions at PCNA, and technology through the lens of making distributors’ lives easier.By commonsku
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Episode 293: Genumark’s US Expansion, a chat with Stephen Musgrave (EVP, Sales & Marketing)
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29:44Stephen Musgrave is the Executive Vice President at Genumark, the largest Canadian-owned distributor and one of the largest in North America. Genumark has been recognized as one of Canada’s Best Managed Companies, is a 13-time Prix Image Award recipient, and was honored as one of Counselor Magazine’s Best Places to Work. With its 42,000-square-foot…
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Episode 292: A Chat with Liz Wimbush, PPAI’s First-Ever Director of Sustainability & Responsibility
24:03
24:03
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24:03Liz got her start as the production manager at RightSleeve, then became the director of supply chain for Rightsleeve and eventually, the VP of Supply Chain and sustainability for Genumark, one of the largest distributors in North America and managing a team of 16 people focused on optimizing supply chain diversification and sustainability to drive …
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