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This podcast is around a weekly newsletter, All About Content. It looks at content from all 6 sides of the prism, including from the point of view of the provider and the receiver. What this newsletter's not about: it's not about writing fiction, it's not about grammar lessons. It's about content trends, it's about developments from the crossroads of content, marketing and technology.
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How COVID-19 Killed The Webinar: Content And Its Marketing In The Time Of The Virus
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4:38
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Marketers and brand owners often ask me in today’s time of the COVID-19 pandemic: do we need to change our messaging? When they hear the affirmative reply, the next, inevitable question is: how? Here are some lessons learned in the first months of the virus.
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Automatic Content Recognition Tech Is Disrupting Industry
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5:20
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Chances are subscribers of this newsletter may have never heard of automatic content recognition (ACR) technology. No problem. That’s why you have signed up for All About Content — the newsletter that brings you developments from the crossroads of content, digital marketing and technology. So today, let’s catch up with what is ACR, and its various …
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Ephemeral Content And Its Rising Use In Marketing - March 2020 podcast
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1:23
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In this podcast, I talk of "disappearing" content, which is a type of short-term messaging that's now gaining traction, especially among digital marketers.
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