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Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
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Quick Fix #1: The Dinner Party Test - Transforming Your Customer Presentations
11:39
11:39
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11:39
Transform your customer presentations with one simple question that reveals why most automotive suppliers lose deals before they even start. In this debut "Quick Fix" episode, Stéphane Lagresle shares a real story from a high-stakes customer meeting with a major OEM. The Problem: A 45-minute technical presentation that never once mentioned the cust…
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Why Software Naming Matters: Making Intangible Tangible - Valentin Janiaut, LG Electronics EP16
43:56
43:56
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43:56
🚀 AUTOMOTIVE SOFTWARE FROM B2C GIANTS DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Valentin Janiaut, Software Solution Task Leader at LG Electronics Vehicle Component Solutions and French engineer with a unique Korean automotive perspective, to explore how traditional electronics …
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From fear to trust: Cybersecurity as a revenue enabler - Andrew Till, Trustonic EP15
43:54
43:54
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43:54
🔐 THE SECURITY FOUNDATION DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Andrew Till, General Manager of Secure Platform at Trustonic and cybersecurity visionary with decades of experience across mobile and automotive ecosystems, to explore how security becomes the invisible foundat…
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Moving away from the 'Not Invented Here' Syndrome: The Open Source Automotive Revolution - Michael Plagge, Eclipse Foundation EP14
47:58
47:58
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47:58
🔧 THE OPEN SOURCE REVOLUTION In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Michael Plagge, VP Ecosystem Development at the Eclipse Foundation and former Alibaba Cloud executive, to explore how open source collaboration is transforming automotive software development from the ground up.…
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Breaking Code Before It Breaks Cars: The New Era of Virtual Testing - Robert Fey, Synopsys EP13
53:38
53:38
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53:38
🔧 THE TESTING REVOLUTION DECODED In this new episode of "Under the Hood: Automotive Storytelling" by The Storytelling Tribe, we connect with Robert Fey, known across the industry as "Mr. Broken Testing" and creator of the Automotive Test Efficiency Framework (ATEF) at Synopsys, to explore how automotive testing must evolve from hardware-driven lega…
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The Incredible World of Functional Safety - Alexander Much EP12
40:02
40:02
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40:02
🔧 THE SAFETY SOFTWARE DECODED In this illuminating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Alexander Much, former Director of Functional Safety, Cybersecurity and Open Source at Elektrobit and seasoned automotive software expert with 22 years of industry experience, to explore the critical …
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How AI Transforms Commercial Fleet Operations & ROI - Lina Wölms, Shiftmove EP11
39:01
39:01
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39:01
🚀 THE FLEET SOFTWARE DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Lina Wölm, Director of Brand Communications and Product Marketing at Shiftmove and accomplished expert in strategic communications, to explore how fleet management is transforming from manual operations to AI-driven…
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Why German Engineering Must Embrace Software Culture - Dr. Jan Wehinger, MHP - A Porsche Company EP10
44:27
44:27
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44:27
⚡ THE TRANSFORMATION BLUEPRINT DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Dr. Jan Wehinger, Partner at MHP and automotive transformation expert, to explore how the industry is navigating the complex shift from hardware-defined to software-defined vehicles while managing unpreced…
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The Future of Automotive Designers in an AI World - Martin Groschwald, CEO Konzepthaus EP09
52:11
52:11
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52:11
🎯 THE DESIGN REVOLUTION DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Martin Groschwald, CEO of Konzepthaus Consulting and host of "Gestalten in Automotive Design," to explore the radical transformation of automotive design leadership from isolated stylists to strategic business ar…
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Transforming EVs from Grid Burden to Energy Solution - Claudio Geyken, RIDERgy EP08
36:24
36:24
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36:24
⚡ THE ENERGY REVOLUTION DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Claudio Geyken, CEO and Co-founder of RIDERgy and multilingual energy visionary, to explore how AI-powered software is revolutionizing electric fleet management and creating the missing link between automotive in…
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When It Rains, AVs Stop: The Hidden Crisis in Autonomous Safety - Giovanni Azzara, Easyrain EP07
37:16
37:16
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37:16
🌧️ THE SAFETY REVOLUTION DECODED In this captivating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Giovanni Azzara, Sales and Marketing Director at Easyrain and former media industry veteran, to explore how Italian innovation is solving autonomous driving's most dangerous blind spot: wet weather c…
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David vs Goliath: How Startups Crack the Automotive Industry Code - Derek Kerton, AutoTech Council EP06
41:33
41:33
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41:33
🌉 THE INNOVATION BRIDGE DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Derek Kerton, Managing Director of the Kerton Group and founder of the Auto Tech Council, to explore how storytelling and collaboration drive automotive innovation across continents. 🎯 KEY INSIGHTS Silicon Valley…
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How Racing SDV Innovation Drives Production Vehicles Software Revolution - Stef Balkowiec EP05
35:21
35:21
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35:21
🏁 THE SDV REVOLUTION UNPACKED In this compelling episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Stef Balkowiec, former Managing Director of Performance Electronics at Cosworth and a seasoned leader in automotive and motorsport technology. 🎯 KEY INSIGHTS Motorsport’s Race-to-Road Virtuous Circle St…
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Cities Can't Wait: The Public-Private Dance of Autonomous Mobility Adoption - Henriette Cornet EP04
37:29
37:29
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🚀 THE FUTURE OF CITIES DECODED In this dynamic episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we explore Dr. Henriette Cornet's journey as CEO of Urban Innovate and architect of Europe's largest autonomous vehicle deployment. 🎯 KEY INSIGHTS Silicon Valley vs. Traditional Automotive Henriette reveals the cultural d…
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Forget about SDV, talk about Experience Defined Vehicles - Martin Schleicher EP03
38:09
38:09
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38:09
🚀 THE SOFTWARE REVOLUTION DECODED In this compelling episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we dive deep into Martin Schleicher's 25+ year journey transforming automotive software at Continental and his pioneering work making Software-Defined Vehicles (SDV) a reality. 🎯 KEY INSIGHTS From Hardware to User-D…
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Behind Ferrari's Prancing Horse: The Untold Story of F1's Brand Transformation - Nerea Palacios EP02
43:30
43:30
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43:30
🏁 THE FERRARI FORMULA DECODED In this captivating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we explore Nerea Pala's journey as founder of Pala Consulting and former creative operations leader at Ferrari's Formula 1 team. 🎯 KEY INSIGHTS The Netflix Revolution Impact Nerea reveals how Drive to Survive transform…
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How Storytelling Sells Complex Automotive Tech - Frantz Lohier EP01
30:54
30:54
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30:54
🚀 THE FUTURE OF MOBILITY DECODED In this captivating episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we explore Frantz Lohier's remarkable journey from early computing enthusiast to shaping the future of automotive technology as former CTO at Forvia (formerly Faurecia) and key leader…
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