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The Sessions

The Creative School and Playback with host Irene Berkowitz

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Policy might not seem like a hot topic - except when it is. Like right now. Canada’s media sector is on the verge of a historic pivot…or not. The stakes are high because the ability of Canadian media creators (in new and legacy media) to engage global audiences - and therefore to make money - may be at risk. New legislation will impact Canada’s domestic industry and its partners in Hollywood and around the world. Media policy expert and host, Irene Berkowitz PhD, digs for truth about Canada’ ...
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Audience Lab

The Creative School at Toronto Metropolitan University

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Welcome to the Audience Lab podcasts where we dive deep into all things related to engaging and developing audiences. Each season is based on an audience related theme. In season one, we are proud to present the 4-part series "Mediaucracy" with Dr. Irene Berkowitz. In our media crazy, borderless world, content isn't king: hit content is king. Dr. Irene Berkowitz interviews local creators about how they build global audiences of billions (or mere millions) and sometimes, the policies and bure ...
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In this episode we turn the mic around. Dr. Robert Clapperton, Director of Audience Lab, takes a turn as host to chat with Dr. Irene Berkowitz about her book, which inspired this series of the Audience Lab podcast. Mediaucracy: Why Canada hasn’t made global TV hits and how it can is the story of the fiery collision between Canada’s national TV poli…
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“Radical authenticity creates radical universality:” that’s the mantra behind the Israeli TV industry’s success on the world stage. Despite language and subtitle barriers, millions have embraced foreign language series like Fauda, Lupin, Money Heist and Squid Game. In an era when the subtitle barrier has been broken, all these series are examples o…
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When the pandemic canceled his stage career and his legacy broadcast show, our Guest pivoted to survive, and got 3 MILLION followers on TikTok by creating joy. We chat with the HILARIOUS, Darcy Michael (@thedarcymichael), Canadian comedian, Tik Tok sensation, and new media entrepreneur. We learn how, in just fifteen months, Tik Tok’s free, instant …
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Kids songs…They’re catchy, soothing, great for putting kids to sleep, but what you might not think about is they’re also HIT CONTENT. When global hits are built on YouTube, the creative and business dynamics are fascinating. We chat with Morghan Fortier, CEO and co-founder of Skyship Entertainment, the company behind Canada’s #1 YouTube channel, Su…
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Joan Jenkinson, executive director of the Black Screen Office (BSO); and Jesse Wente, co-executive director of the Indigenous Screen Office (ISO) talk candidly about diversity and representation in Canadian media; the importance of the language in C-11 to uplevel the country’s commitment to ending systemic discrimination – and dive into the meaning…
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Big announcements are coming. Valerie Creighton, president and CEO of the Canada Media Fund (CMF), tells us how the funder is getting future-ready for Bill C-11, with a goal to become a global content fund. Teasing more big changes to the CMF, Creighton reveals what producers are most concerned about: urgency for change and addressing the global ma…
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The internet is the center of the digital age and its engine of innovation. Konrad von Finckenstein and Peter Menzies, former CRTC chair and vice chair respectively, are disappointed in Bill C-11. They observe that the proposed legislation kicks the can to the country’s top regulator, the Canadian Radio-Television and Telecommunications Commission …
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Where is the Canadian media industry now; how did it get here; where is it going? Charles Falzon, founding chair of the Canadian Media Producers Association (CMPA), and Reynolds Mastin, current CEO and president of the CMPA, give us their hot takes on Canada’s newly proposed media legislation. We chat about what works in Bill C-11; changes that mus…
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Is Canada’s new media legislation a historic pivot or policy hot button? Host Irene Berkowitz; Dean Charles Falzon (The Creative School); and Jenn Kuzmyk (Playback publisher) introduce The Sessions. Four provocative conversations with the top tier of the production industry, the regulator, the key funder, and equity deserving groups reveal what’s r…
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