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Dreamslayer Studios RPG Podcast consists of a group of old school Role-Playing Game enthusiasts who have reunited to enjoy their old nerdy passion from years gone by. Led by Game Master, Christopher Tyner, the players will tackle all manner of adventures in various games, some familiar, and some which you may never have heard of before. What sets these players apart is their ability for improvisation. These adventures will focus on the true art of collaborative storytelling and push the boun ...
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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Welcome to Noir - a Marvel Galaxies crossover with In the Shadow of Evil and In the Mouth of Madness. The Reclaimers are paranormal investigators that work out of the Bleeker Street Sanctum - a jazz club that is a front for their more important work on the Isle of Manhattan. A new case walks into the Sanctum under the guise of a beautiful thief by …
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The heroes travel to the town of Shiga to meet with Madame Biwa at the Crimson Lantern to uncover truths about the Shadow Petals. But there are mysterious things moving in the shadows as the conspiracy deepens. Loosely tied into Assassin's Creed: Shadows. An Everyday Heroes crossover campaign featuring characters inspired by Highlander, The Crow an…
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The Children of the Blindfather leave Hyboria behind as their true journey begins. Riding the space whale known as The Acanti, the trials of Hyboria weigh heavy on them as they find sleep amongst the stars. But their slumber is filled with nightmares - someone or something is watching them as they sleep - and it wants their souls! Check out the Kic…
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You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scari…
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You know that feeling when you want to stay on top of your industry but just can’t stomach another networking event or boring RSS feed? Jay Schwedelson has a wildly easy fix: hijack your inbox. This one is all about using ChatGPT and a few clever email hacks to build your own mini search engine of up-to-date insights—especially handy if you’re in a…
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Meta’s finally doing it—ads are coming to WhatsApp. Jay Schwedelson explains what that means for marketers (especially if you’re already running ads on Facebook or Instagram). Plus, you’ll learn a sneaky trick to boost your content downloads, get a disturbing stat about AI relationships, and hear what restaurant chain is opening more locations than…
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Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbers—t…
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Joe (Tom Hanks) works a shitty job at the home of the anal probe and Mr .Waturi (Dan Hedeya) isn't arguing that with you. After never ever feeling good, Joe goes to see Dr. Ellison (Richard Stack) who diagnoses him with a rare brain cloud and tells him he's only got about 6 months to live. A mysterious benefactor, Graynamore (Lloyd Bridges) appears…
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Sometimes, marketing advice gets a little wild, and that’s what makes this episode a must-listen. Jay Schwedelson is on a mission to shake you out of boring subject lines with A/B tests that are completely opposite. Think “you don’t need this email” vs. “you absolutely need this email,” or "letting your inner guilt trip loose." You’ll pick up plent…
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You never know where someone’s career will take them, and Jay Schwedelson is totally fascinated by Adam Ryan’s unconventional path—from ninth-grade American government teacher to building the B2B creator community platform Workweek. Adam breaks down why the future of content and community isn’t about brands, but about real, trusted personalities—an…
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Think your emails are tanking just because they land in Gmail’s promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that’s equal parts email myth-busting and inbox apocalypse survival kit. This time, they’re going deep on the tab that everyone blames for their marketing woes, debunki…
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You ever wonder why some content just falls flat while other stuff is suddenly blowing up, even when it feels like not much has changed? Jay Schwedelson has a wild take on why your old playbook is getting ignored—and the data behind what’s actually clicking right now. From what business marketers can steal from the latest consumer trends to the abs…
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LinkedIn just handed everyone—yes, even the free users—some seriously useful analytics, and Jay Schwedelson is all over it. Turns out, what you post actually impacts how many followers you gain, and there are some surprises in what works (and what flops). Plus, Jay has thoughts on the Apple Mail mess, the McFlurry waiting game, and why you might wa…
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In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads. ================================================= Best Moments: (01:56) Content names matter more than content itself (02:41) Ebook vs. gui…
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After a summer of lovin' the T Birds and the Pink Ladies are back at Rydell High for their senior year. Kenickie (Jeff Conaway) and the boys (Kelly Ward, Michael Tucci, Barry Pearl) greet Danny Zuko (John Travolta) after being apart and Rizzo (Stockard Channing) and the Ladies (Dinah Manoff, Jamie Donnelly) arrive to rule the school. Meanwhile Fren…
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In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor’s visit. ================================================= Best Moments: (00:13) Easy tactics you’re not using for email and social (01:22…
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In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins. ================================================= Check out Donald Miller’s free we…
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In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites. ================================================= Best Moments: (00:30) Are there anti-AI things we should be doing to stand out? (01:40) Avoid the green check mark and party popp…
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The heroes' quest officially begins as they search for a young thief at the lantern festival in the Kyoto marketplace. Their inquiries lead them to the decks of a Chinese pirate ship and a captain who has secrets of his own. Loosely tied into Assassin's Creed: Shadows. An Everyday Heroes crossover campaign featuring characters inspired by Highlande…
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In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines. ================================================= Best Moments: (00:17) LinkedIn just had a major, major update to some analytics (01:06) Now you can s…
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In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size. ================================================= Best Moments: (01:36) What about you? Like, I never heard …
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As a modern single woman relationships can be tough, just ask Mollie (Kirstie Alley). She's having an affair with her married client, Albert (George Segal). When she gets pregnant things get complicated, so with the help of her mother (Olympia Dukakis) and best Judy, Rona (Twink Caplan) Mollie navigates the ups and downs of pregnancy all with the c…
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In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on spring break in Cancun. ================================================= Best Moments: (01:02) Commenting on old LinkedIn posts boosts profile views by …
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In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke into the fashion world, what it’s really like behind the scenes of major events like New York Fashion Week, and why success in fashion takes more than a …
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In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs. ================================================= Best Moments: (01:31) Don't quit your job until you have anot…
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In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week. ================================================= Best Moments: (00:31) Micro event…
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In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors’ marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals. ================================================= Best Moments: (01:29) Understanding how to rev…
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In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry. Connect with Steffen on LinkedIn: https://www.linkedin.com/i…
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This week we're bringing you a story about the Buckman family and the many branches of its tree. Patriarch, Frank (Jason Robards) whos barely watched his family grow is now watching the trails of his children. Eldest son Gil (Steve Martin) is having a hard time at work and is trying his best to raise his 3 (for now) kids with his wife, Karen (Mary …
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It's a quiet night at the Veteran's Hospital, but a storm is brewing. As thunder rolls outside, the sound of gunfire erupts from the basement morgue where the army is running secret experiments. The hospital goes on lockdown as all hell breaks loose as the dead begin to rise. Dreamslayer Studios presents the premiere of Everyday Heroes' Cinematic A…
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As the temple in the Land of the Lost crumbles around them, the Children of the Blindfather make the desperate choice to leap into the unknown - a portal to the legendary underwater realm of Atlantis. Will Prince Namor hold the key to getting them off this planet, and even if he does, will he be willing to allow them access to it? Dreamslayer Merch…
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While resting at Ka-Zar's camp in the Savage Land, The Children of the Blindfather learn more about the Doomverse from Shanna the She-Devil, and perhaps some motivation for the destruction of New Haven by Galactus. The bad news is Ka-Zar and Shanna are stranded here as well, but hope lies near as Ka-Zar introduces them to a furry friend who can lea…
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Uxaria's astral form is brough to the throne room of the ruler of the universe - God Emperor Doom - and the secrets of the Universe are revealed. This interaction is a game changer for the Children of the Blindfather, and now Doom knows of their existence. Their journey officially begins here, but first they must deal with the perils of The Savage …
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The Reclaimers' journey across the globe in search of the Eden Mechanism comes to a close as they face Loki and the High Evolutionary as the Negative Zone begins to seep through the cracks of reality. Something waits on the other side - Annihilus and his Annihilation Wave! Could this be the end of reality as we know it? Our original band of WWII Su…
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An assassination attempt on the Shogun is underway during a Kabuki performance in his honor. Our heroes are the only salvation in this surprise attack. How is the attack on the Shogun connected to Haruka Hirano's death and rebirth? And what is the secret that lies beneath the Shogun's palace? Loosely tied in to Assassin's Creed: Shadows. An Everyda…
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In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky. ================================================= Best Moments: (02:…
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In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B. Email Chris at [email protected] Check out Sessio…
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In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder. ================================================= Best Moments: (01:05) The hosts play…
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In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty. ================================================= Bes…
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In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively. ====================================…
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In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable. ================================================= Best Moments: (0…
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Beverly Sutphin (Kathleen Turner) is the nicest lady you'd ever hope to meet. She has a nice dentist husband, Eugene (Sam Waterson) and two lovely children, Chip (Matthew Lillard) and Misty (Ricki Lake), is friendly to all and she even recycles! Don't go stealing her parking spot like neighbor, Dottie Hinkle (Mink Stole) or Bev will make obscene ph…
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In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting. ================================================= Best Moments:…
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In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing. ========…
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In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can. ================================================= Best Moments: (01:30) Addressing declining show…
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In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul. ================================================= Best Moments: (00:54) The shift from SEO to AEO (Answer E…
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In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand’s reputation and trust over time. ================================================= Best Moments: (00:07) Introduction to the new special …
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High school can be tough, especially when your mom (Piper Laurie) is a religious fanatic and all the cool girls in school (Amy Irving, PJ Soles, Edie McClurg) think you eat shit. It helps when your telekinetic powers kick in with your period and and the PE teacher, Ms Collins (Betty Buckley) pities you and next thing you know, Tommy Ross (William K…
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In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses. ================================================= Best Moments: (01:04) The email str…
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times. ==================…
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