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The Honest Field Guide®

JinJa Birkenbeuel, Host, The Honest Field Guide

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The Honest Field Guide presents intimate conversations with entrepreneurs and business owners that share their origin stories, startup strategies and their surprising discoveries during their journey to success. The podcast is produced by Birk Creative, a research and creative strategic consulting agency that designs and implements social and digital media solutions, develops brand and visual identities and implements multichannel strategies for business. Intro theme song "Sam's Ranch" provi ...
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Destination Unknown: A Field Guide

Linda Rossetti: expert on transition and its impact on our lives

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Has your identity ever gotten upended? A variety of life's circumstances can deposit us at these moments; a job loss, a divorce, sudden success, the birth of another child, a geographic move, changes in gender identity or sexual orientation, sobriety, health crises, a miscarriage, a global pandemic!!! and much more. Destination Unknown explores these moments and how to navigate them successfully. Our host, Linda Rossetti, an expert on transition and its impact on individuals and organization ...
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Digging in with Dr. Kellyann

Dr. Kellyann Petrucci

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As a celebrity nutritionist with over 20 years of experience, Dr. Kellyann has helped transform her clients into the healthiest versions of themselves, starting from the inside out. In her new show, Digging In, Dr. Kellyann wants to do just that for YOU, by taking a deep dive into what trends in health, wellness, lifestyle, & beauty will help unlock YOUR best self. She’ll talk to real people & experts, head out into the field to test different products & treatments, & share her honest advice ...
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This podcast is build on honest career advice and career growth tools, made for those of us who are shy, socially anxious or introverted. It will help you to develop the leadership skills required to take your career to the next level without having to change who you truly are. Whether you are fresh out of college, or already busy building your career, if you aspire to be a leader in your field, this career advice is for you.I created the shyest in the room, to share insights and learnings w ...
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The Flip Talk Podcast with Don Costa

Don Costa - Real Estate Investing - House Flipping - Wholesaling - How to F

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Are you looking to build a business around your passion and make the income you want without having to sacrifice all your free time to do it? Do you want straightforward and helpful advice without all the fluff? As the real estate industry grows, it gets harder to find coaches who've been through it all and have knowledge backed by years (or decades) of experience. Flip Talk with Don Costa is a no BS podcast that gives real actionable information that you can use to start or grow your real e ...
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Ready to see behind the scenes of building a real estate flipping and wholesaling business from the ground up? In this quick update episode of Watch Me Scale, I share raw, real-time insights into where I am on the journey, the early results I've seen, and the powerful tools I'm using to gain traction fast. Whether you're a new investor or scaling y…
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Ready to make 10s or 1000s of dollars? Understanding key marketing concepts for real estate investors drives real profits and Don Costa breaks them down as he launches the Watch Me Scale Challenge. In this no-nonsense episode, Don reveals why most marketing fails—it’s either deployed poorly or managed improperly once leads come in. He dives deep in…
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The Honest Field Guide Podcast, is a production by Birk Creative and hosted by its President JinJa Birkenbeuel. The show is for people in all dimensions of business, from the C-Suite to the entrepreneur and small business owner. The show shares tools and value to help you navigate the complexities of being a person that uses business to lead. Conve…
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Alright, let's cut to the chase: are you building a business that's truly free or just another gilded cage? In this episode, Don Costa pulls no punches about the number one mistake he sees crushing even million-dollar businesses: the lack of a solid plan. Drawing from years of mentoring high-level entrepreneurs through his ICE Mastermind and Watch …
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Embark on a wild ride as we witness a real estate entrepreneur build a company from scratch in 2025; scaling to profitability and beyond is the name of the game in this explosive episode of Flip Talk! In this launch episode of the "Watch Me Scale" series, host Don Costa unveils his bold plan to document his journey of building a new business from z…
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JinJa Birkenbeuel explores the intersection of creativity, entrepreneurship, and design with guest Alfie Keotter, a designer and architect. They discuss the evolution of the Sundance Film Festival, the often-overlooked role of graphic designers in film, and the importance of storytelling in architecture. Alfie shares his journey from a creative chi…
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In this episode of The Honest Field Guide, host JinJa Birkenbeuel interviews Tracey Panek, the historian and director of archives at Levi Strauss & Co. They discuss the importance of curiosity, the role of an archivist in preserving history, and how fashion intersects with personal identity and culture. Tracey shares her journey from a curious chil…
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In this episode of The Honest Field Guide, host JinJa Birkenbeuel engages in a heartfelt conversation with Rene Moshi Macdonald, the founder of Lisou, a luxury women's wear brand based in London. They discuss the challenges of motherhood, particularly for Black mothers, and the importance of community support. Rene shares her journey from Tanzania …
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Host JinJa Birkenbeuel welcomes Shana Stephenson, Chief Brand Officer at the WNBA's New York Liberty, to discuss her journey in sports branding, the importance of storytelling, and the challenges of navigating a career in a male-dominated industry. Shana shares her experiences from her early days in fashion to her current role in sports, emphasizin…
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In this episode of The Honest Field Guide podcast, host JinJa Birkenbeuel engages in a dynamic conversation with sports entrepreneur Joe Favorito. They explore the intersection of sports, family dynamics, and entrepreneurship, discussing how personal experiences shape perspectives on sports. The conversation delves into the importance of showing up…
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In this engaging conversation, JinJa Birkenbeuel interviews Darren McKoy https://www.instagram.com/d_dot_mckoy, the creative director of Dr. Martens. They explore themes of optimism rooted in upbringing, the influence of music and sport on creativity, and the journey through education and early career choices that led Darren to his current role. Th…
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In this episode of The Honest Field Guide Podcast, host JinJa Birkenbeuel engages in a deep conversation with Lenny Stern, a prominent figure in marketing and communications. They explore Lenny's journey from his upbringing in Queens, New York, to his impactful career in politics and business. The discussion touches on themes of diversity, resilien…
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In this episode of The Honest Field Guide podcast, host JinJa Birkenbeuel discusses the evolving landscape of entrepreneurship in the U.S. with Congressman Morgan McGarvey. They explore the significance of small businesses, the role of women in leadership, and the importance of HBCUs. McGarvey shares personal stories about his family background, hi…
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I am here for another of my Birk Creative interludes, to talk about my anxiety and hope around the candidacy and election day, November 5, 2024, as well as Vice President Harris' plans for entrepreneurs and small business owners as we try to elect the first woman President of the United States. Thanks for listening in. JinJa Birkenbeuel, Host All c…
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The Honest "Political" Guide - Part III, feat. JinJa Birkenbeuel x Mary Nisi, Two Vibrant Entrepreneurs From Chicago I'm back with my little local politics conversations on my show with my fellow outspoken entrepreneur Mary Nisi, owner of Toast and Jams DJs. Mary and I are keeping this political conversation going. So little time left to elect the …
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Ray Chew, a renowned music director, producer, and composer, shares his journey in the music industry. From being discovered at six years old to working with superstars, Chew's early beginnings and musical education shaped his career. He emphasizes the importance of talent, hard work, and opportunity in achieving success. Chew also discusses the tr…
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Most people are afraid to free themselves from the cells of their well-paying jobs, but sometimes, you have to take the leap to find the freedom you're seeking. In today's episode, Derek Grandfield, midwest's real estate investor, reveals the tipping point that led him to leave his well-paying but unfulfilling sales job to find real estate freedom.…
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In this episode, we dive deep into the critical wholesaling mistakes you must avoid to succeed in real estate investing. Join Don Costa as he shares firsthand experiences and invaluable lessons from the field. Discover the pitfalls that can derail your deals and learn how to navigate the complexities of property wholesaling with confidence. Whether…
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Listening to your business is more than just paying attention to profits and losses; it's about attuning yourself to the subtle signals that indicate where your company needs attention and growth. Join Jason Lavender as he sits down with Alex Peransi, a seasoned real estate investor, to delve into his inspiring journey through the world of wholesal…
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Ever wondered how a late-night TV infomercial could change your life? In this episode, we're diving deep into the incredible journey of Tony Javier, owner of 10x TV and a real estate mogul who took a leap of faith with a $200 TV course and turned it into a multi-million-dollar empire. Tony shares his harrowing battle with long COVID, the valuable l…
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Explore the future of real estate marketing with Brian Hanson, the co-founder and CEO of Real Agency. Jason Lavender talks with Brian about how AI can transform your marketing strategies and lead generation. Learn practical tips and tools to boost your real estate business and stay ahead of the competition. Whether you're new to real estate or a se…
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Jason Lavender sits down with Jenn and Joe DelleFave as they share their journey from having regular jobs to being full-time real estate investors leveraging creative financing. They recount how Joe’s initial foray into real estate began with borrowing a course from a friend in 2000, leading to his first profitable deal at the age of 22 despite fin…
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Jake Henderson, a realtor, was not happy working a dead-end job. Stuck in a rut, he craved a life of freedom and purpose. Fueled by the desire for early retirement, he discovered the power of real estate investment. In today’s episode, Jake Henderson chronicles his dream of creating a business empire that provides financial security and imparts val…
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One of the best ways to get into real estate is wholesaling, but it’s not a get-rich-quick game. You certainly have to put in the work, and that sweat equity is what’s ultimately going to let you reap incredible returns. In this episode, Chris Logan, a wholesaler for 10 years, shares some of the secrets of the trade that have helped him succeed in …
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Lead generation is the process that pushes tangible results to your business. But this does not solely depend on marketing alone, especially in today’s highly complex digital world. Drew Carrell of Leadzolo sheds light on the importance of data analysis in securing highly profitable business leads. Sitting down with Don Costa, they explain why the …
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In this digital age, search engine optimization is one of the most exciting and effective approaches in driving leads into your business. In this episode, Don Costa sits down with Keith Sant and Andrew Kolodgie to discuss the efficient use of SEO strategies for real estate investing. They explore various ways SEO can help in lead generation, as wel…
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Real estate is a vast and dynamic field offering many opportunities for investors, homeowners, and businesses alike. This episode flips the script on traditional real estate journeys. Ely Randleas opens up to Ben Gaines about his transformative journey alongside his wife Cassidy in the real estate world. They began over a decade ago with Cassidy’s …
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Many of us chase the external dream - the fancy title, the big bank account - only to find ourselves feeling empty; but what if true success isn't about external validation? What if the key to unlocking your full potential lies dormant within you? Join Brad Chandler, President of Brad Chandler Coaching, as he exposes how limiting beliefs hold us ba…
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Join JinJa Birkenbeuel, host, and Dr. Dori Tunstall, Design Anthropologist, as they delve into the challenging conversation surrounding decolonizing design. Discover how outdated ideologies have hindered progress and learn how to create a more inclusive and just design space. Learn more about Dori here https://dori3.typepad.com/my_weblog/%20(Blog A…
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All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://ancho…
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For this episode, Don Costa flips the script and puts himself in the guest’s hot seat. Together with Thursday guest host Ben, he imparts valuable business building lessons. Don looks back on the early challenges he faced in his real estate investing journey and what it takes to build a highly profitable business. He also discusses the importance of…
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It is possible to use your IRA to get into real estate wholesaling? In this episode, Don Costa answers this question with wealth lawyer and award-winning entrepreneur Mat Sorensen of Directed IRA. He presents how to use your retirement accounts to put your self-directed IRA into action, securing financial freedom for your later years in life. He ex…
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Ever feel stuck? This episode features Ben Gaines, a recovering addict who transformed his life through real estate investing. Listen to his incredible journey, from hitting rock bottom to becoming a successful investor. Ben's also taking the reins as the NEW host of Thursdays on Flip Talk! Tune in to learn his secrets, get inspired, and discover h…
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The entrepreneurial journey isn’t all peaches and rainbows. If it were easy and straightforward, everyone would be doing it. Even the best of us fall to hard times, and such has been the case for us in 2023. But a true mark of an entrepreneur is the ability to rise from their setbacks and start anew. Starting with this episode, we are unveiling the…
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Calling all curly, Afro'd and natural-haired people! You have got to check in!I am soo excited y'all! I have an incredible conversation with Cally Raduenzel, curly hair innovator and founder of Cally's Curls and Company in Chicago releasing tomorrow.Some of you may know, through my brand channel Birk Creative, and also my personal story that I rele…
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We've got something special in store as we introduce a new addition to the team, the dynamic Jason Lavender. Join us as we follow Jason's impressive journey from a 25-year stint in the painting and remodeling industry to becoming a thriving real estate investor and house flipper. Jason discusses the pivotal moments that shaped his transition, the i…
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In this episode, I share my experiences at the Sundance Film Festival and highlights an entrepreneur artist, writer, and poet named Chanel Murray. I continue to reconnect with people that I met at the festival and my conversations with Poet Chanel Murray are among the best ones. In this Creative Reset, I read from Chanel Murray's book of poetry, 'A…
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Welcome to The Honest Field Guide Season 3 kick-off. For the first time, I have a podcast episode that requires a disclaimer: "Listener Discretion" advised. My guest Mary Nisi (Toast & Jam DJs) and I are 100% funny, and at times, are using strong language. Some topics in this episode may make some listeners cringe. But this IS the HONEST Field Guid…
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Film Director and Writer Alex Lora and I sit down to discuss his latest film "The Masterpiece" which just hours earlier, won the Sundance Grand Jury Award. Alex was in shock and also battling a bad cold during our conversation. But nothing dampens his creative spirit and how fortunate I was to have stumbled across Alex to have this conversation! En…
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Hi welcome back to my show. A quick update: I will be at the 2024 Sundance Film Festival representing Full Spectrum Features as a newly appointed Director to their board, to participate in the premier of their first film "Desire Lines." I am also reporting in on the festival for WVON 1690 AM Chicago to discover the latest independent films created …
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Burn-out is real. A year-end inspirational and hopeful reading "Practical advice on burnout—what works and what sucks—from someone who’s dealt with it" by JinJa Birkenbeuel. Happy new year everyone! *At the end I meant to say "See you in 2024!" Not 2022. 🤣🤣🤣 All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeue…
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Michelle Covey is here on my show today. She is the Vice President of Innovation at GS1US, where she overseas delivery of programs and services designed to support efficient and accurate GS1 standards implementation for companies of all sizes. When you are a manufacturer or a retailer, you need an authentic way to identify your products if you want…
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The city of Chicago right now is feeling really, really awkward to me. I don't know what's happening here or, what we need to do. But I want to talk about this awkwardness, so I decided to incorporate these little local politics conversations on my show with my fellow outspoken entrepreneur Mary Nisi, owner of Toast and Jams DJs. Chicago: What the …
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Join Linda and her guest, Kamrin Huban, as they explore damaging workplace conflicts and the power of our own voices in navigating such obstacles. Discover how to respond differently by reframing emotions and turning up the volume on our own voices. Learn how our initial response is not the only way forward. Today's story illustrates how we can pus…
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Join Linda and her guest, Carolyn Swora, as they discuss identity through the lens of love, loss, and the expansive gifts that await each of us in transition. Discover how our beliefs about who we are play a role in our response to upheaval in our lives. Learn how to reframe our experiences of major life shifts and access unshakable courage. Don't …
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Join Linda and her guest, Lauren Goldberg, as they explore the opportunity to move beyond 'learned shame' and the pressure 'to be' a certain way. Discover how we can revolutionize our sense of belonging by reframing our understanding of who we are. Learn about forgiving ourselves and the incredible energy that such steps can enable. The conversatio…
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How to be who you are. An inspirational and hopeful reading from "1000+ Little Things Happy Successful People Do Differently" by Marc & Angel Chernoff All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Please subscribe and the donate to our show. We would love your d…
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