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Volunteer Nation

Tobi Johnson, MA, CVA

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Nonprofit leadership author, coach, and expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better. Rather than continuing to “do more with less,” achieve abundance for your organization by engaging community talent that helps you do more with more. Society is evolving and so, too, is volunt ...
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In this episode of Volunteer Nation, Tobi Johnson dives into one of the most powerful, yet often overlooked, tools for volunteer engagement: human connection. Tobi reminds us that it's not tech tools or training manuals that drive true engagement, it's trust, belonging, and meaningful relationships. Tobi unpacks why emotional closeness matters in v…
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In this powerful follow-up episode of The Volunteer Nation Podcast, Tobi Johnson continues her insightful conversation with Jenni Field, diving deeper into the leadership principles that drive meaningful change, especially for those managing volunteers. Together, they unpack the nuanced differences between authenticity and vulnerability in leadersh…
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In this episode of Volunteer Nation, Tobi Johnson sits down with leadership and communications expert Jenni Field for an insightful conversation about what it really takes to lead with credibility in the nonprofit world. Jenni shares practical, research-backed strategies for building trust, fostering supportive team cultures, and leading with clari…
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In this episode of the Volunteer Nation Podcast, Tobi Johnson breaks down exactly what it takes to hire a future proof volunteer coordinator who can lead with confidence and adaptability. Given how vital this role is in representing your organization and engaging your volunteers, hiring the right person matters more than ever! Tobi walks you throug…
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In this episode of The Volunteer Nation Podcast, host Tobi Johnson sits down with Diana Villarreal and Gail Cavallaro from the Community Foundation for greater Richmond to explore how strategic volunteer engagement is shaping the future of nonprofits. Diana and Gail share the foundation’s mission and walk us through its inspiring history, along wit…
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In this episode of The Volunteer Nation Podcast, Tobi Johnson challenges the status quo of traditional volunteer position descriptions. She explores why the standard, task-heavy approach often falls flat and shares how a simple shift in language and structure can dramatically improve volunteer recruitment. Tobi introduces creative alternatives—like…
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In this episode of the Volunteer Nation Podcast, Tobi Johnson invites Dr. Rob Lion onto the show to discuss people-first leadership and fostering stronger collaboration between paid staff and volunteers. Dr. Rob Lion is a professor, consultant, and principal of Black River Performance Management, who shares expert insights on creating a human-centr…
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In this episode of Volunteer Nation, host Tobi Johnson dives deep into the ethical and fair treatment of volunteers. She introduces the Volunteer Bill of Rights, outlining ten essential rights every volunteer should have, from being valued and trained to working in a safe environment. But rights are only part of the equation. Tobi also explores ten…
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In this episode of the Volunteer Nation Podcast, Tobi discusses the concept of volunteer bias in organizations, focusing on the theme, Entitled or Exploited. Using data from the Volunteer Management Progress Report, Tobi highlights issues such as volunteer retention, respect, and organizational challenges. She also delves into the implications of l…
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In this episode of the Volunteer Nation podcast, Tobi welcomes Michele Wiesner, Director of Capacity Building at Hire Heroes USA onto the show! Michele discusses her extensive experience in volunteer engagement and career development, particularly her role in developing a robust volunteer program at Hire Heroes. The pair cover a range of topics, in…
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In this episode, Tobi draws insights from the Volunteer Management Progress Report and discusses the perennial challenges in engaging volunteers, particularly respect and buy-in from leadership. She highlights the importance of power sharing, diverse community engagement activities, and the skill sets needed for successful community collaborations.…
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In this episode of the Volunteer Nation podcast, Tobi Johnson is joined by Alice Glenn, President of the Association of Junior Leagues International (AJLI). Tobi and Alice delve into innovative approaches to nonprofit membership and volunteer engagement, particularly within associations, chapters, and membership-based nonprofits. Alice shares insig…
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In this episode of the Volunteer Nation podcast, Tobi focuses on nonprofit advocacy, emphasizing the importance of advocacy in uncertain times. Tobi outlines a detailed six-step plan to launch a community-based advocacy program, tailored for organizations that rely on volunteer and community support. She discusses the importance of defining goals, …
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In this episode of the Volunteer Nation Podcast, host Tobi Johnson provides an in-depth discussion on nonprofit advocacy strategies. Tobi talks about the immediate need for nonprofit advocacy and shares five key strategies to effectively engage in advocacy efforts. These strategies include public awareness and education, media and digital advocacy,…
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In this episode of the Volunteer Nation podcast, Tobi addresses the critical need for nonprofits to engage in advocacy, especially amidst current uncertainties like federal funding chaos. She explains how advocacy's role has diminished over the past 20 years and stresses the importance of nonprofit sectors educating legislators, constituents, and c…
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In this episode of the Volunteer Nation Podcast, Tobi discusses the key volunteer recruitment trends from the 2025 Volunteer Management Progress Report. She explores the major challenges non-profit organizations face in recruiting and retaining volunteers, such as time constraints, lack of support, and alignment issues between volunteer roles and c…
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In this episode of the Volunteer Nation Podcast, Tobi dives into the art of expanding volunteer roles within nonprofits. Inspired by a recent workshop, she breaks down the essential steps to designing an effective volunteer program that truly meets organizational needs. From setting clear volunteer goals to brainstorming new roles, aligning with vo…
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In this episode of the Volunteer Nation Podcast, Tobi introduces the newly rebranded VolunteerPro Impact Lab, a community dedicated to supporting volunteer-driven organizations in their program development and assessment. Tobi discusses the enhancements and features of the platform, including the Volunteer Strategy Success Path model, assessment to…
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In this episode of the Volunteer Nation podcast, Tobi is joined by the Founder of the Collective Good, Britt Hogue. The pair discuss the importance of bringing a collectivist spirit to nonpartisan volunteer work, especially in divisive politics. Britt shares her experience in organizing intergenerational conversations, and provides practical strate…
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In the first episode of 2025, Tobi shares her insights on developing an impactful volunteer recruitment flyer. She discusses common problems, such as lack of audience targeting, incomplete journey planning, and ineffective distribution strategies. Tobi provides practical tips for creating flyers that resonate with specific audiences, plan the entir…
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In this holiday-themed episode of The Volunteer Nation Podcast, host Tobi Johnson shares the top 6 Volunteer Nation Podcast episodes from 2024! Themes include transitioning from doer to nonprofit leader, transforming volunteer leadership, successful volunteer coordination, effective volunteer management, boosting volunteer signups, and volunteer re…
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In this episode of the Volunteer Nation podcast, Tobi shares 8 practical ways to build capacity with volunteer teams. These include leadership development, community engagement, program development and evaluation, and technology and data management, among others. Tobi also offers advice on setting up and managing volunteer teams, from using advisor…
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In this episode of the Volunteer Nation Podcast, Tobi discusses practical strategies for addressing volunteer performance issues. She introduces a structured approach called the 'Great Communications Model' and emphasizes the importance of setting clear boundaries, using authority correctly, and maintaining focus on organizational mission. This epi…
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In this episode of the Volunteer Nation podcast, Tobi unpacks volunteer retention issues using a real-life case study from a Reddit post titled 'I'm never volunteering for a food bank ever again.' Tobi reads the post in its entirety and offers a detailed analysis based on research and expert insights. Key points include the importance of person-tas…
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In this episode of the Volunteer Nation podcast, Tobi Johnson shares an insightful discussion from a recent VolunteerPro membership coaching call. The episode dives deep into ways to create safe, inclusive spaces for volunteers, particularly in uncertain times marked by social and political divisions. Tobi emphasizes the importance of building comm…
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In this episode of the Volunteer Nation podcast, Tobi Johnson celebrates the 10th anniversary of the Volunteer Management Progress Report survey. Tobi reflects on the evolution of the survey over the past decade and its significant contributions to the field of volunteer management. This year's theme focuses on volunteer recruitment, aiming to gath…
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In this episode of the Volunteer Nation podcast, Tobi Johnson discusses the concept of neighboring and its importance in building and sustaining volunteer programs with guest, Breauna Dorelus. They explore the idea of neighboring as a verb and its role in countering societal divisiveness, fostering community involvement, and ensuring the sustainabi…
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In this episode of the Volunteer Nation Podcast, Tobi Johnson delves into the potent potential of video storytelling in nonprofit and volunteer sectors. Joined by video storytelling experts Aaron Walton and Emmanuel LeGrair, this discussion focuses on how video can emotionally engage viewers, share compelling stories, and ultimately drive volunteer…
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In this episode of the Volunteer Nation Podcast, Tobi explores the importance of annual planning for volunteer services and shares personal experiences of the challenges faced when a plan is absent. Tobi outlines eight common mistakes made during annual planning, such as building a to-do list of tactics rather than a strategic plan, not articulatin…
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In this episode of the Volunteer Nation podcast, Tobi Johnson delves into her secrets to building buy in and reducing resistance to change within nonprofit organizations. Drawing on her extensive 25-year background in the nonprofit sector, Tobi delivers actionable insights and techniques for leaders of volunteers and nonprofit professionals facing …
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In the second part of this interview, Tobi discusses the implementation and future of Australia’s National Strategy for Volunteering with Zac Reimers and Sarah Wilson. They cover key challenges such as adapting to post-COVID realities, managing inflation, and addressing volunteer management issues like funding and recruitment. The discussion highli…
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In this episode of the Volunteer Nation podcast, Tobi invites Zac Reimers and Sarah Wilson onto the show to talk about volunteerism in Australia, focusing on the development and implementation of Australia's National Strategy. Zac and Sarah share insights on the volunteer ecosystem, challenges faced by volunteer-involving organizations, and the sig…
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In this episode of the Volunteer Nation podcast, Tobi Johnson provides practical advice on how to build a strategic volunteer plan for 2025. As we approach Q4 of 2024, Tobi discusses the importance of aligning volunteer activities with organizational goals and the need for a clear, concise plan to navigate common challenges like recruitment, retent…
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In this episode of the Volunteer Nation podcast, Tobi provides a thorough guide on distinguishing between paid and volunteer roles within nonprofit organizations. Tobi offers a simple checklist and key considerations involving legal implications, labor laws, and tax aspects. She also touches on sustainability, efficiency, and the integration of vol…
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In this episode of the Volunteer Nation Podcast, Tobi invites William Henry onto the podcast to discuss the critical yet often overlooked topic of insurance for volunteers. They delve into the need-to-have and nice-to-have insurance policies for nonprofit organizations that engage volunteers. The discussion touches on general liability, auto liabil…
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In this episode of the Volunteer Nation podcast, Tobi delves into the different approaches to volunteer engagement: volunteer-centric, community-centric, and organization-centric. Tobi provides insights on the significance of each approach, their benefits, and challenges, while sharing practical tips for balancing these orientations within nonprofi…
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In this episode of the Volunteer Nation podcast, Tobi shares the 8 ways to empower, not rescue nonprofit employees and volunteers. She discusses the importance of coaching skills for nonprofit professionals who work with volunteers, highlighting key lessons and frameworks that help improve performance. Tobi outlines how nonprofit organizations can …
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In this episode of the Volunteer Nation Podcast, Tobi Johnson invites strategic communications and marketing counselor, Amira Barger for an enlightening discussion on diversity and women in the workplace. They explore the unique challenges faced by women, the role of organizations in addressing systemic inequities, and the importance of advocacy an…
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In this episode of the Volunteer Nation podcast, Tobi Johnson invites Faiza Venzant onto the show to discuss equity tools for nonprofits volunteerism. They highlight the ADEVI project and the Equity to Action Toolkit, which has been designed to integrate more inclusivity and equity into volunteer programs. Faiza shares insights from her work and pe…
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In this episode of the Volunteer Nation podcast, Tobi invites Samantha Barlow onto the show to talk about new research on the benefits of volunteering. They delve into the benefits for both volunteers and communities, the evolving role of volunteers, and the success of Human Appeal's volunteer program. Key talking points include community volunteer…
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In this episode of the Volunteer Nation podcast, Tobi invites Ruth Leonard back onto the show and delve into rethinking community involvement, specifically talking about the key themes from Ruth's book, Volunteer Involvement: An Introduction to Theory and Practice. The pair explore critical reflections on volunteerism, the importance of redefining …
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In this episode of the Volunteer Nation podcast, Tobi invites Fran Horwich onto the show to discuss intuitive leadership in volunteer coordination. Fran shares stories from her extensive experience, emphasizing the importance of understanding volunteers' personal motivations and the necessity of professional boundary setting. The pair also provide …
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In this episode of the Volunteer Nation podcast, Tobi Johnson shares 10 volunteer interview questions for a perfect match to ensure a good fit between the volunteers and the organization's roles, tasks, and mission. She emphasizes the significance of understanding volunteers' motivations, skills, and values to enhance retention and create an enjoya…
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In this episode of the Volunteer Nation podcast, host Tobi Johnson interviews Megan Vixie, Chief Engagement Officer at Beach Cities Health District, about volunteer manager salary levels and career paths. They discuss the importance of volunteerism, Megan's journey in volunteer engagement, and the professional career pathway survey conducted by the…
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In this episode of the Volunteer Nation Podcast, Tobi shares eight practical ways to make volunteering experiences much easier! She addresses the post-pandemic challenges of re-engaging volunteers and emphasizes the need for convenience and efficiency. Tobi covers topics such as running a more efficient program, improving contact methods, offering …
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In this episode of the Volunteer Nation Podcast, Tobi offers a unique format as she travels to England to present a workshop with the Association of Volunteer Managers, sponsored by Team Kinetic. The workshop, titled 'Beyond the Big Help Out: How to Recruit Your Volunteer Dream Team with a Solid Plan for Action,' focuses on volunteer recruitment, c…
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In this episode of the Volunteer Nation Podcast, host Tobi Johnson is in Manchester, England, speaking with Chris Martin from TeamKinetic. They explore new ways of thinking about volunteer data and tech, covering topics such as the role of AI, open data, reusable personal credentials, and techniques for efficiently tracking volunteer hours. Chris s…
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In this episode of the Volunteer Nation podcast, host Tobi Johnson offers a comprehensive guide on planning successful volunteer events. Tobi shares her insights and favorite tips on how to organize events that engage and bond volunteers, making them feel valued and connected. Drawing from her experiences attending various events and conferences, s…
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In this episode of the Volunteer Nation podcast, Tobi Johnson discusses the findings from the Volunteer Management Progress Report. This is part two of a two-part series focusing on volunteerism statistics for 2024, offering insights on the internal support within organizations for those leading volunteers. Tobi highlights the importance of leaders…
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In this episode of the Volunteer Nation Podcast, host Tobi Johnson delves into volunteerism statistics for 2024, sharing insights from the latest Volunteer Management Progress Report. Tobi discusses the impact of the COVID-19 pandemic on volunteer capacity, the challenges of recruitment and retention, and provides a detailed look at trends in activ…
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