In this episode, we’re joined by Lyz Nagan, a ghostwriter and editor who helps executives turn their expertise into authentic and impactful thought leadership. We explore how organizations can move beyond generic content to create meaningful connections with their audiences through bold, distinctive perspectives. We discuss: The difference between …

In this episode, we’re again joined by Jennifer Jones-Mitchell, CEO and AI Transformation Leader at Human Driven AI, to delve into the transformative potential of AI agents in today’s workplaces. We cover: What AI agents are and how they can help companies act on real-time data, streamline customer interactions, and automate workflows to achieve ne…

In this episode, we’re joined by Jennifer Jones-Mitchell, CEO and AI Transformation Leader at Human Driven AI, to explore advanced AI prompt engineering. We dive into: Practical strategies for using prompt sequences to create reusable AI tools that streamline workflows and enhance productivity. The power of “funnel thinking” to refine prompts and m…

In this episode, we’re joined by Rebecca Evanhoe, Conversation Design Strategist at Slang.ai and co-author of Conversations with Things, to dive into the world of AI-driven customer interactions. We explore how voice AI agents are transforming industries like restaurants, where understanding natural speech is crucial for creating seamless customer …

In this episode, we’re joined by Deanna Ballew, Senior VP of Digital Experience Platforms and AI at Acquia, to discuss the future of personalized marketing in a world without third-party cookies. We cover: The pressing need for first-party data strategies that incrementally collect data from users in exchange for something of value (such as premium…

Join us for a conversation with Deanna Ballew, Senior VP of Digital Experience Platforms and AI at Acquia, where we discuss the fundamental shifts happening right now in the world of marketing. We cover: How heightened consumer awareness and stricter privacy laws are reshaping marketing strategies. Reclaiming the humanity of marketing from the data…

In this episode, we're joined by Andy Earle, CEO and Founder of Write it Great, to explore how ghostwriting has evolved from a covert art to a respected collaboration, enabling professionals and thought leaders to articulate their thoughts more effectively. We discuss: How working with a ghostwriting team can crystallize your ideas, develop compell…

Unlock the secrets to a more intuitive and user-friendly artificial intelligence (AI) experience with our special guest, Greg Bennett. Journey with us through the fascinating history of user interface paradigms, based on Jakob Nielsen's insights, from the early days of batch processing, to today’s command-based interactions and intent-based AI inte…

Discover the hidden biases in large language models and how they skew towards English, creating unique challenges for other languages when it comes to artificial intelligence (AI). In this episode, Greg Bennett, head of prompt engineering at ZEALS, dissects the influence of training data predominantly sourced from English materials and the subseque…

In Part One of our three-part series with Greg Bennett, Head of Prompt Engineering at ZEALS, we demystify artificial intelligence (AI) prompting and effective outputs. This episode shows how crafting AI prompts is like giving clear, detailed instructions to an intern, ensuring they understand the context, objectives, and specific guidelines necessa…

Remember when podcasting was just an audio medium? Now it’s virtually understood that a podcast will also have a video component because of the popularity of viewing video. In this episode, we sit down with Bob Bowdon, the visionary behind Vidafair, to uncover the transformational journey from text-based tutorials to dominant video platforms like Y…

In this episode, we’re joined by Jim Vomero, Senior Engineer at Four Kitchens, to explore how AI is reshaping the landscape of web design, content management, and user experience. From improving editorial workflows to rethinking navigation and search, Jim shares his insights on where generative AI is making an impact — and where human-centered desi…

Generative AI is transforming how we interact with content — but are we using it efficiently? In this episode, we’re joined by Sebastianna Skalisky, Content Strategist at Four Kitchens, to explore how organizations can optimize their content for AI-powered tools — making them more accurate, cost-effective, and useful. We discuss: How we built a Cha…

What if content was no longer confined to just a screen? The rapid advancement and integration of artificial intelligence and augmented reality have begun to push these definitions, allowing everyone, from content creators to compliance officers, to rethink what is possible. From revolutionizing everyday tasks to creating a universal CMS where cont…

We spend so much time and resources on frontend development, isn’t it time we give the same treatment for content authors? Greg Dunlap, the director of strategy at Lullabot, joins “The Future of Content” to discuss the relationship between user-centered design and quality content. Drawing from decades of experience, Greg shares his insights into in…

Systems like Alexa and ChatGPT have brought conversational AI to the mainstream, allowing users to tailor how they experience this technology. This week, Polly M Allen of AI Career Boost joins the podcast to discuss how conversational AI is changing our physical and digital lives. With Polly's insights, the conundrums of AI-driven content creation …

Visitor's experiences are curated the second they enter a museum. Every detail in the exhibit is carefully thought out, from the lighting to the placement of the artwork. In this episode, we speak with Michelle Graves, a museum curator from the Morris Museum. As we navigate the complexities of exhibition design and storytelling, it becomes clear th…

Today, we sit down with Samantha Enslen from Dragonfly Editorial to chat about how you can turn industry jargon into compelling content. Samantha offers a valuable look into the process of making intricate concepts digestible, from employing the ISO's guidelines for plain language to embracing an "explain like I'm five" philosophy. Whether it's the…

What does it take to build a thriving fan community around a franchise? Let's probe this question as we chat with Jenny Stiven, a fandom expert and an authority in audience development. From her work on The X-Files to her experiences with franchises like Stargate, Jenny brings a wealth of knowledge about the nurturing of fan communities and driving…

Dive headfirst into an enlightening conversation with our special guest, Katie Bayerl, a stellar young adult fiction author and content strategist. Katie's insights, stemming from her experiences as a teacher and her deep understanding of the teenage psyche, provide a fresh perspective on writing for young adults. We explore the appeal and unique c…

Ever wondered how to effectively use storytelling in nonprofit work while honoring those you're representing? Join us in an enlightening conversation with Maria Brian, the seasoned founder of Maria Brian Creative, as we demystify trauma-informed marketing. Maria brings her unique approach to the table, shedding light on ethical storytelling that no…

In this episode, we sit down with Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, to discuss leveraging student insight to aid University’s marketing strategies, the use of emerging innovations to create communities within higher education, AI generated content, Blockchain technologies, and the value of usin…

In this episode, we dive into the world of digital agency marketing strategies with Lauren McGaha O'Brien, the Chief Strategy Officer at Newfangled. Join us as Lauren, an expert in content marketing and long-term strategy, shares her insights on clarifying brand positioning, crafting compelling messages, and connecting with potential customers. Dis…

In this episode, we have the pleasure of hosting Vanessa Vidacs, Communications Manager for the Wu Tsai Institute at Yale University. Join us as we explore Vanessa's innovative approach to science communication and her efforts to bring together groundbreaking research in neuroscience and data science. Vanessa dives into the significance of authenti…

In the world of immersive art experiences, one name stands out as a visionary leader: Vince Kadlubek, the Founder and Director of Meow Wolf. With its psychedelic and captivating installations, Meow Wolf has taken the art and entertainment industry by storm, captivating audiences of all ages. Kadlubek's creative genius and dedication have transforme…

We’ve all put presentations together, or helped others do so. We thought about what we wanted to say and made sure to add cool graphics and images to break up blocks of text. We may even have kept the bullet points to a minimum. Our guest this week, Mikey Miodusky, is the founder of Ghost Ranch Communications and a presentation designer. Lieten thi…

You might think that content and running are about as far apart from each other as they could possibly be, but our guest this week, Josh Clark, founder of Big Medium and the Couch-to-5K running program, joins us to explain how they’re more alike than we may realize. >> Big Medium >> Couch-to-5K >> Josh Clark on Twitter >> Josh Clark on LinkedIn >> …

Content is a term that many organizations use, but it doesn’t mean the same thing to everyone. Our guest this week, Jeff Eaton, co-founder of Autogram believes in order to communicate effectively, we have to agree on language and meaning. Listen to this week’s episode as he discusses the importance of content management, design systems, and archite…

Often, when we think of coaches, we think of someone involved in the life and performance of an athlete, or someone who is responsible for pushing us and bringing out the best in us. Jen Dary is a leadership coach, mom, business owner, and founder of Plucky, and is our guest this week. Listen to this week’s episode as she discusses her unique and c…

Do you enjoy watching unboxing videos on YouTube or TikTok? If you do, you’ve probably come across videos of Adam Peek, SVP of Sales at Meyers, TEDx speaker, pastor, host of the People of Packaging podcast, and our guest this week. Listen to this week’s episode as Adam discusses the importance of packaging in marketing, and the psychology behind th…

What do you get when you add naming, brand voice, copywriting, and content together? You get someone like Wynne Renz, Brand Voice and Copy Lead at Miro.com and our guest this week. Listen to this week’s episode as Wynne shares how to successfully communicate who your company is through a well-thought out strategy that combines those four elements. …

Passion is often overlooked for knowledge and experience. In order to be successful, we need all 3. But what is our definition of success? If it’s only what we can do for ourselves, we’ve completely missed the mark. For author, media mogul, and founder of Gagnant Media Michelle Taylor Willis, success means what you do for yourself; significance is …

Entrepreneurial ideas don’t come in a vacuum - they grow out of everyday situations and interactions. For Arijit Bhattacharyyan, serial entrepreneur, Founder and CEO of virtualinfocom and Founder of World Leader Summit, his entrepreneurial spark came from the most unlikely of places - his love of comic books. In this episode, he shares how he combi…

Some of us are most comfortable in the background or in the shadows but author and speaker Mildred Talabi believes in the intersection of visibility and women. In this episode, Mildred discussed why your target audience needs to feel like you ‘get’ them and the only way they can do that is if you write your content in a way that speaks directly to …

Job searching can be difficult and discouraging. How do we make sure our resume stands out from the rest? Jonathan’s mission is to turn underdogs into winners. He started Wonsulting a year ago when he realized that people from non-targeted and non-traditional backgrounds had difficulty being hired at their dream companies - Google, Deloitte, Goldma…

Creating content isn’t always easy. It can be a thankless and sometimes challenging job - how do you say something different than what everyone else is saying? How do you find a way to stand out? Scott A. Hale found a unique way. He co-founded BasketballNews.com and has hired former NBA players to write for him, which means they bring a perspective…

Content creating is a challenging task, and it’s especially challenging creating voice content. Preston So is the Senior Director of Product Strategy at Oracle and the author of Voice Content and Usability. He focuses on how content is changing and adjusting to new user experiences, namely voice experience and immersive experiences that challenge t…

As a second-generation Renaissance festival face-painter, Elia Albarrán has seen a lot of changes in the ways festival-goers express themselves over the years.By Todd Ross Nienkerk

Liza Kindred is on a mission to create content about and for mindfulness that steers clear of intentionally obscured marketing lingo.By Todd Ross Nienkerk

Emmanuel Aouad combines business strategy and nerdcore rapping as a means of influencing learning and facilitating awareness.By Todd Ross Nienkerk

Reacting on the fly is the name of the game for improv comedy, but has the pandemic slowed this growing art form?By Todd Ross Nienkerk

Events strategist Dana Pake describes how events should be purposeful and create lasting connections, whether digital or in-person.By Todd Ross Nienkerk

Has higher education content marketing lost its way? A shift in strategy is needed to appeal to the next wave of applicants.By Todd Ross Nienkerk

Board game marketing has changed during the pandemic, but one thing remains true: People of all ages love a bit of fun competition while they’re stuck at home.By Todd Ross Nienkerk

As barmaster of Austin, Texas’ Small Victory, Josh Loving took a cue from cocktail bars throughout history to create a menu that tells a story, answers questions, and sets the mood using very few words.By Todd Ross Nienkerk

The NBA’s fully confined bubble provided a thrilling finish to a season slashed by the pandemic and, consequently, a new way to create content that features the league’s superstars.By Todd Ross Nienkerk

360 video offers a fully immersive experience for the viewer. It’s as close to being there in real life as you could possibly imagine.By Todd Ross Nienkerk

Bethesda Games’ Steve Massey designs video game levels that tell stories, evoke curiosity, and balance gameplay.By Todd Ross Nienkerk

Memoirist Rachel Starnes provides a glimpse into the highly personal process of writing a memoir, an often misunderstood—and sometimes controversial—literary genre that continues to evolve.By Todd Ross Nienkerk

Matchstick Legal’s Gabe Levine describes the legal world’s evolution from verbose Word-based documentation to simplified conversational automated content.By Todd Ross Nienkerk