Beyond the Hood with Tractor Zoom will get you strategies to help you work on your dealership instead of only in your dealership. Host Andy Campbell, Tractor Zoom Director of Insights, drives deep into the business of buying, valuing, and selling equipment with special guests and timely trends influencing the market. Plug in to hear stories and learn strategies directly from leaders in the equipment industry – and outside of it – that will fuel your growth and steer your dealership forward t ...
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Beyond the Hood: Trends in 10 | May 20, 2025
14:58
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14:58In this May 2025 edition of Trends in 10, Andy Campbell breaks down what equipment dealers and ag professionals need to know right now. From tightening lending conditions and rising operating loan volumes to volatile corn market projections and policy developments affecting ethanol, this episode covers it all. Andy digs into updated data from the K…
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Transforming Equipment Dealerships That Last | George Keen
43:21
43:21
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43:21In this episode, the final in a series of three segments of the interview, Andy and George Keene discuss the critical aspects of change management within dealerships, emphasizing the importance of leadership commitment, the impact of tariffs, and the potential of AI in training and sales. They explore the tools necessary for success in the dealersh…
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Aged Inventory Challenges & Data Utilization | George Keen
41:52
41:52
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41:52In this episode, the second in a series of three interview videos, Andy Campbell and guest George Keene discuss strategies for equipment dealerships to leverage data for improved sales and inventory management. They explore the importance of understanding customer purchase cycles, critical performance metrics, and the challenges of managing aged in…
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Enhanced Sales Management for Dealers | George Keen
35:10
35:10
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35:10In this episode, the first of a series of three segments of an extended interview, Andy speaks with George Keen of Wise Wolf Consulting about effective sales management strategies for equipment dealerships. They discuss the importance of account assignment, sales coverage, and the balance between customer retention and prospecting. The conversation…
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Beyond the Hood: Trends in 10 | April 2, 2025
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14:58Watch the recap of our Spring 2025 Trends & Data webinar for a deeper dive into these trends and steps for getting started on a data strategy for your dealership or organization: https://youtu.be/kKD65r0TxEk In this episode of Trends in 10, Andy Campbell, Tractor Zoom Director of Insights, discusses the significant changes in the agricultural equip…
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Beyond the Hood: Trends in 10 | February 20, 2025
12:56
12:56
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12:56Andy Campbell, Tractor Zoom Director of Insights, gives a detailed summary of equipment trends for several of the top categories at the beginning of 2025. These categories include small and large row crop tractors, class 8 combines, planters, and self-propelled sprayers. Andy takes a look at changes in supply levels and turn rate, as well as dealer…
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Beyond the Hood: Trends in 10 | January 8, 2025
10:25
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10:25Andy Campbell, Tractor Zoom Director of Insights, gives a detailed summary of equipment trends for several of the top categories at the end of 2024 and moving into 2025. These categories include cotton pickers, headers, combines, forage equipment, tractors, and planters. Andy takes a look at changes in supply levels and turn rate, as well as dealer…
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Texas Tough: Moving Equipment After Hurricanes & Economic Downturn | Brad Crist
45:08
45:08
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45:08Brad Crist, Used Equipment Manager at Shoppa’s Farm Equipment, speaks with Andy about challenges in the ag industry and explains the unique needs and demands of Texas farmers.By Tractor Zoom
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Ag Economy Insights and a Data-Forward 2025 | Kyle McMahon
47:27
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47:27Andy and Kyle McMahon, CEO of Tractor Zoom, discuss technology in agriculture, the importance of data in decision-making, and the state of the ag equipment industry.By Tractor Zoom
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Titan Machinery Used Equipment Management in 2024 & Beyond | Don Aberle
39:12
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39:12In this conversation, Andy Campbell and Don Aberle discuss the current challenges and opportunities facing Titan Machinery as they navigate the agricultural equipment market. They explore the importance of customer loyalty, the impact of pricing and inventory management, and the role of data in making informed decisions.…
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AGCO Used Equipment Outlook in the Southeast | John Hoffmann
30:44
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30:44In this episode, Andy Campbell and John Hoffmann – used equipment manager at Atlantic & Southern Equipment – discuss the current state of the used equipment market, highlighting the challenges faced by dealerships, particularly in 2024. Hoffmann provides insights into his dealership’s history and market focus, emphasizing their expertise in higher-…
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Beyond the Hood: Trends in 10 | October 16, 2024
9:40
9:40
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9:40Andy breaks down the latest equipment market trends, focusing especially on the tractor market, using valuation from Tractor Zoom Pro’s database.By Tractor Zoom
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Data Strategy 101 for Equipment Dealers | Timothy Johnson
53:52
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53:52Timothy Johnson, founder of Carpe Factum, joins Andy Campbell to discuss the use of data at equipment dealerships to gain insights and inform decision-making.By Tractor Zoom
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Kubota Dealer & Technology Leader River Valley Tractor | Taylor Carlow
56:08
56:08
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56:08Taylor Carlow, Store Manager and Service Director at River Valley Tractor in Arkansas, shares his background and discusses the history of the dealership. He talks about the different market segments they serve, including residential, small construction, and agriculture. Taylor emphasizes the importance of implementing a CRM system at a dealership t…
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Beyond the Hood: Trends in 10 | September 11, 2024
9:39
9:39
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9:39Andy Campbell, Tractor Zoom Director of Insights, breaks down the latest equipment market trends, focusing especially on the tractor market, using valuation from Tractor Zoom Pro’s database.By Tractor Zoom
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A Farmer's Perspective: Building Relationships with Dealers | Quentin Connealy
43:41
43:41
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43:41A fifth-generation farmer from Tekama, Nebraska, Quentin Connealy (who also goes by “Q Connealy” on his social media channels) talks with Andy Campbell about his farming operation and the importance of building strong relationships with dealers. Stressing the value of dealers having in-depth knowledge of a farmer's specific operation and equipment …
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Beyond the Hood: Trends in 10 | August 7, 2024
10:01
10:01
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10:01Andy breaks down the latest equipment market trends on several categories of equipment, including combines, row crop tractors, headers, and sprayers, using valuation from Tractor Zoom Pro’s database.By Tractor Zoom
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Farmer Buying Behavior: What Dealers & Lenders Need to Know | Brady Brewer
1:01:13
1:01:13
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1:01:13Andy Campbell and Brady Brewer, Associate Professor for Agricultural Economics at Kansas State University, discuss the role of non-traditional lenders in providing capital to farmers and the potential risks associated with elevated interest rates. Brady discusses his background in agriculture and finance, as well as the impact of interest rates on …
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Leo Johnson: Dealership Succession Planning & Growth Through Acquisitions
1:31:05
1:31:05
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1:31:05Leo Johnson, former owner of Johnson Tractor and current consultant for the Machinery Advisors Consortium (MAC), discusses dealership growth via acquisitions and the process of succession planning. He discusses the risks involved in growth, the need for strong processes and systems, and the significance of developing relationships with both employe…
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Jim Rothermich: Land and Machinery Trends, Data, and Future Prospects
44:59
44:59
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44:59Andy welcomes Jim Rothermich, a seasoned and certified real estate appraiser with deep roots in agriculture, as this episode's Beyond the Hood guest. Jim shares his journey from growing up on a farm in Missouri to becoming an agricultural and commercial appraiser in Iowa. The conversation digs into the historical and current trends in land and mach…
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Van Wall & Vesel: Hiring Strategy & Talent Development for Dealerships
1:07:31
1:07:31
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1:07:31Scott Waggoner of Van Wall Equipment and Taylor Kraayenbrink of Vesel Technology discuss trends and challenges in talent acquisition in the dealership industry. They emphasize the importance of building relationships with candidates and providing a great candidate experience throughout the hiring process. They also highlight the need for dealership…
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Duane Kautzman: Dealership Strategies for a Slower Farm Economy
44:57
44:57
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44:57Andy Campbell interviews Duane Kautzman, Senior Strategy Manager at Tractor Zoom. They discuss strategies, technology, and the outlook for equipment dealerships in 2024. Kautzman emphasizes the importance of managing sales activity and inventory aggressively, especially given the challenging commodity markets and financial constraints faced by farm…
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J.D. Marbury: Equipment Export Processes & Crazy Stories Abroad
37:18
37:18
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37:18In this conversation, J.D. Marbury of Tennessee Tractor discusses the export market for cotton pickers, how the dealership expanded to 10 stores, the importance of diversification, and his insights into exporting to different countries, including China, Australia, and South America.By Tractor Zoom
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Jason Hoult: Implementing Gradual Growth at Dealerships
52:45
52:45
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52:45Jason Hoult, Anvil Pro founder, talks with Andy Campbell about his background and journey from farm to dealership to creating tech solutions for the equipment industry. They discuss digital transformation, technology, and the challenges faced by dealerships today.By Tractor Zoom
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Hank Mandsager: Leveraging AI as “Actionable Insights” for Dealerships
58:57
58:57
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58:57In this conversation, Hank Mandsager, Tractor Zoom Lead Data Scientist, discusses the impact of Artificial Intelligence on farm equipment dealerships and shares his background as an aerospace engineer turned data scientist. He emphasizes the importance of data quality and the challenges faced by dealerships in implementing big data.…
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Ivan and Brandon Dorhout: Developing Your Workforce and Planning for Succession
1:12:41
1:12:41
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1:12:41Ivan and Brandon Dorhout, owners of two Town & Country dealership locations, talk with Andy Campbell about succession planning and building a team.By Tractor Zoom
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Jeff Oldham: Leading a Dealership Culture of Innovation
52:41
52:41
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52:41In this conversation, Andy Campbell interviews Jeff Oldham of GreenMark Equipment about his background and experiences in the agriculture industry. They discuss topics such as hiring great people, building a strong company culture, and the importance of leadership development. Jeff shares insights from his time at John Deere and Volvo, highlighting…
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In Beyond the Hood, Andy Campbell, Tractor Zoom Director of Insights, breaks down current and future issues facing large equipment dealers. In conversations with industry experts and leaders, he’ll go “beyond the hood” and discuss stories, strategies, and experiences that your dealership can use to improve efficiency, maximize revenue, and succeed …
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