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Navy Nuclear Engineer-turned-software developer Troy Broussard shows you how to play into the sexiness of email copywriting, marketing, & automation… while slapping the complexity completely out of it.
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BAAS Entertainment

Troy Saunders

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BAAS Entertainment showcases the best in independent Soul, R&B, Jazz and House music. Since 2009, we have been a force in promoting indie artists around the New York City area. Many impeccable artists have graced our stages, including Alyson Williams, Angela Johnson, Gordon Chambers, Darien Dean, Kimberly Nichole, Trina Broussard and the list goes on. The BAAS Entertainment Podcast continues our tradition, highlighting the best in Soul R&B, Jazz, and House music.
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Aging With Grace 55+™ is a 45-minute interview magazine format featuring guests providing useful tips for taking care of self, aging family members and those who priovide care for elders. Some of our interviewed guests are also doing what seniors only dream about or never thought possible. Enjoy and share (or even perhaps even emulate) their stories on this lifestyle podcast. Rotating magazine style segments are designed to create an on-line community for living well and continuing to engage ...
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Send us a text Episode 137-Ascendant, an eclectic group that blends Jazz, R&B, Inspiration, and House, has created a unique sound that has captivated music enthusiasts worldwide. This week, Troy had the privilege of interviewing members Kael Mboya (keyboard and vocals), Michael Lockett (vocals and percussion), Eric Johnson (drums), and Cutis Kincai…
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Send us a text Episode 135 of the podcast features James ‘PJ’ Spraggins, a multifaceted musician and entrepreneur, who shares his journey with host Troy Saunders. The podcast begins with a nostalgic trip down memory lane as PJ recounts his early musical influences. The Clark Sisters’ “You Brought The Sunshine” captivated him, and fate intervened wh…
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Send us a text Episode 134 of the BAAS Entertainment Podcast features a captivating conversation with the talented singer, songwriter, and producer, Noel Gourdin. Host Troy Saunders begins the episode by playing one of the first singles from Noel’s upcoming album, “Back To Basics Vol. 1” They reminisce about Noel’s first appearance on the podcast t…
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Send us a text Episode 133. In this episode, host Troy Saunders chats with the multi-talented artist W!LL, a Queens-born, Houston-raised singer, songwriter, producer, actor, and bandleader. They dive into W!LL’s early music, starting with his first EP, "W!ll With the Exclamation," and fan favorite "No Clouds." Troy interprets the themes of the EP, …
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The loss of a family member often necessitates surviving members to take on new roles and responsibilities. This transition can be both challenging and transformative. One poignant example is the experience of Dr. Phyllis Connelly, who faced the unexpected passing of Kevin after close to 40 years of marriage. Two years following her loss, Dr. Conne…
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Send us a text Episode 132. This week Troy sat down with one of music's most versatile and powerful singers; STOUT! Though STOUT is a dynamic singer, her talents reach far beyond that. She is also a phenomenal drummer, writer, style icon, ballroom dancer, actress, producer, mother, and so much more. Brought up in the Apostolic Christian faith, STOU…
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Send us a text Episode 131. Carol Riddick, an artist who has graced stages across the globe winning fans and admirers alike with her extraordinary voice and presence. Highly regarded in the music community for her vocal dexterity, mesmerizing performances and genuinely warm personality, Carol is a unique entertainer whose evolution is ongoing. She …
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Send us a text Episode 130. Singer Terisa Griffin was born on August 25, 1969 in Monroe, Louisiana. She graduated Wossman High School and attended Northeastern Louisiana University on a music scholarship where she studied operatic singing. Griffin relocated to Chicago, Illinois and sang backup for Diana Ross on a telecast of The Oprah Winfrey Show.…
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Send us a text Episode 129. Troy Saunders sits down and chats with one of the up-and-coming stars on the indie soul scene, J-Darius. J-Darius was born overseas while his father was serving in the United States Air Force, and raised in San Antonio, Texas. J was surrounded by gospel music as a child and only a few secular artists were played in his h…
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Send us a text Episode 128. Vahn Black is a Detroit-born vocalist, songwriter, producer and memory worker. She has crafted a sound-world of her own that marries her love of history, jazz vocalists, Black folk traditions and hip-hop producers. As a teenager, Black attended Detroit School of Arts High School where she studied classical and jazz music…
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Send us a text Episode 127. Raquel Rodriguez is a multifaceted artist from Los Angeles who has made a name for herself by continually pushing her creative boundaries and navigating the music industry on her own terms. Raised in LA, Raquel was always recognized for her talent, often being labeled "the singer," yet her artistry goes far beyond that. …
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Send us a text Episode 126. Matthew Shell is a versatile multi-instrumentalist, producer, engineer, and educator specializing in genres spanning from smooth jazz and relaxing instrumentals to R&B and soul. Shell's production, mixing, and engineering credits include Selina Gomez, Philip Lawrence from Bruno Mars' team, Gerald Albright, Paul Jackson J…
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Send us a text Episode 125. David Sylvester started his musical career as a toddler long before he knew what music notes, beats, and tempos meant. He'd become quite skilled at lyrical content creating and tapping into heartfelt emotions through music in his youth. He was heavily influenced by car rides with his mom where he would sing along as she …
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Send us a text Episode 124. In December 2005, Antonio "TONIO" McGaha completed his first project entitled "LOVE" as singer, songwriter, and vocal arranger. He released two singles in 2008, "Love is What We Need" and "Growth & Stability". Both feature Antonio's honest and authentic lyrics paired with his passionate vocals. These releases gained him …
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In 2023 Troy J. Broussard moved to Louisville from Baton Rouge to accept the position of AARP Kentucky State Director. In this episode he shares some of his proudest achievements / accomplishments in this past year. Including testifying before the House Committee on Veterans' Affairs and how this advocacy supports the AARP mission to serve our Vete…
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Send us a text Episode 123. Join host Troy Saunders as he chats the vocal powerhouse singer, writer and arranger Jacci McGhee! Best known for her belted-out duet with Keith Sweat on the hit song of the 1980s, “Make It Last Forever,” Jacci has returned from a self-admitted dark place to her passion and gift of singing. Actually, Jacci began her reap…
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In today’s episode, host Troy Broussard and co-host Jonathan look back on their journey together and share tips on handling small annoyances quickly. Find out how fixing little problems right away can make your life easier. They share tips and tricks to manage your time effectively and get the tasks done. Whether you are an individual business owne…
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In today’s episode, Troy Broussard shares an interesting story called "The Broken Mug Email Effect." He explains how you can reuse your old emails to save time and keep your readers interested. You’ll get to hear insights on repurposing and recycling the emails you have previously created. Troy will also talk about real marketing skills and how the…
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Kentucky Department of Veterans Affairs (KYDVA) Commissioner Whitney Allen highlights the comprehensive support provided to the state's 295,000 veterans and their families. Allen also emphasizes that every state has a Department of Veterans Affairs ready to help veterans access these essential resources. The KYDVA is dedicated to ensuring that vete…
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Send us a text Episode 122. Join host Troy Saunders as he gets up close and personal with the one and only singer, songwriter, producer and entrepreneur, Trey Lorenz! After two decades away from releasing solo music, Grammy-nominated R&B sensation Trey Lorenz is making a triumphant return with his highly-anticipated new single, "Magic." Known for h…
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In this episode, Troy Broussard and Jonathan chat about the real cost of email marketing. Do you think email is expensive? Or maybe it's actually really cheap? Troy has some surprising opinions that might make you see things differently. With interesting stories and easy examples, this talk will get you thinking about the value of your email budget…
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Send us a text Episode 121. Join host Troy Saunders as he sits down and chats with The Prince of Soul Calvin Richardson! Calvin Richardson is a national singer, songwriter, and entertainer who delights fans and has a significant market presence and high touring demand. In addition to his own legacy of successful albums and chart-topping singles, he…
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In this episode, Troy and Jonathan are breaking down the biggest myths in email marketing. This conversation will challenge the conventional wisdom that weekly emails and elaborated funnels are the keys to success. Instead, you'll learn why fancy designs and complicated funnels might not help as much as you think. Troy will also talk about the true…
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Send us a text Episode 120. You might have heard and are following this soulful crooner via his reels on Instagram and TikTok where he showcases his smooth vocals while tackling songs by some of R&B's most iconic vocalists. One of his most liked is his beautiful rendition of Luther Vandross' "Promise Me". These magnificent covers have garnered him …
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Voting is essential for shaping policies and ensuring that democracy reflects the collective voice of the people. In this episode, Fayette County Clerk Susan Lamb shares her insights on the election process. With 27 years of public service—including her time as a city council member and now as an elected county clerk—Lamb brings deep expertise, par…
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Send us a text Episode 119. Join host Troy Saunders as he welcomes, singer, songwriter, producer, arranger, composer, musician, entrepreneur, and all-around beautiful person, the incomparable Angela Johnson. Troy and Angela start the conversation by reminiscing about the start of her career with the unforgettable neo-soul band, Cooly's Hot-Box. Ang…
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In this episode, Troy Broussard and Jonathan share practical tips on how to build a list of buyers and understand email marketing better. They'll talk about using platforms like Kindle to find new leads and why it's important to write clear and helpful content. Whether you're new to email marketing or looking to improve, this episode is full of use…
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Send us a text Episode 118. Join host Troy Saunders as he chats with Sherry Winston! Not only is Ms. Winston one of jazz music's most esteemed flutists, but she is also a record executive, promotional manager, educator, public speaker, composer, author, chef, booking agent, a world-renowned performer, and all-around great person. Come get to know t…
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In today’s episode, Troy Broussard and Jonathan discuss the fears that stop people from writing good daily emails. They share valuable tips for believing in what you are selling and gaining confidence. Troy gives easy tips to help you overcome these problems. Plus, don’t miss the preview of next week’s episode where Troy shares new ideas about buil…
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Send us a text Episode 117. Join host Troy Saunders as he chats with the soulful Mo Louis. Mo's sax playing is like listening to your favorite singer caress a song that reaches your heart and soul. Mo Louis is an international recording artist that has been capturing the hearts of smooth jazz fans worldwide! 2023 was a great year for his music, cap…
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In today’s episode, Troy Broussard and Jonathan talk about how to make your email writing faster and easier. Troy explains why trying to find the perfect image for your emails can waste a lot of time and might even get you into legal trouble. He also shares tips on how to write emails quickly by separating planning from writing. Plus, learn about w…
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Today, host Troy Broussard talks about the use of marketing automation for maximizing sales. He figures out how to turn simple email questions into real sales by knowing when to make the right phone calls. This episode shares easy tips that anyone can use to get better results in their business. Plus, don’t miss the next episode, where Troy will ta…
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Send us a text Episode 116. Join host Troy Saunders as he converses with songwriter, producer, and one of the premier flutists around, the incomparable "Ambassador of Instrumental Soul" Darryl Evan Jones. In the tradition of pioneering contemporary jazz greats like Tim Weisberg and Hubert Laws, Darryl Evan Jones, long known by his fans and peers as…
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Today, Troy shares a simple way to get more people interested in your business without using complicated funnels. Learn how building real connections and telling interesting stories in your emails can make a big difference. Find out why being honest about what you're selling is super important. Plus, Troy explains how keeping out the wrong people c…
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Send us a text Episode 115. Join host Troy Saunders as he chats with writer, producer, multi instrumentalist, and pianist, Jesse Thompson! Born and raised in Dayton, Ohio, known in music circles as the land of funk, Jesse Thompson couldn’t help but be influenced by the city’s great R&B pioneers – including Slave, Ohio Players, Lakeside and Zapp fea…
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This week, Troy talks about how the movie "Top Gun" inspired his journey from the Navy to email marketing. He explains why moving quickly is important in both the military and business. You’ll hear interesting stories about how fast action can beat trying to be perfect. Troy also shares tips that will help you feel more confident and achieve great …
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Send us a text Episode 114. Join host Troy Saunders as he chats with writer, singer, producer, multi instrumentalist, but known internationally for his jazz saxophone playing, Shola Iyiola. Shola Iyiola is a name that is synonymous with excellence in the world of music. An international award-winning saxophonist, Shola is on a mission to play and c…
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In this episode, Ben Settle and Troy Broussard are joined by Nicole and Stefania to discuss whether using images in emails is a good idea or not. Plus, Troy tells a story about how strong relationships with customers can lead to big success. If you're interested in making your emails better and building strong connections with your audience, this e…
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Send us a text Episode 113. Join host Troy Saunders as he converses the guitarist, songwriter, singer, producer, mixer, engineer, entrepreneur and so much more, David P. Stevens. The episode begins with a brief and lighthearted conversation on David's early life in Philadelphia. He is the youngest of four children, whose parents both were educators…
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Ready to boost your email marketing skills? Join hosts Troy Broussard and JR Rivera as they share some hard-hitting truths about what really works. Troy talks about three big mistakes people make, like trying to be too clever or copying others. He also explains why you need to stay consistent to see good results. This episode is packed with straigh…
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Send us a text Episode 112. Join host Troy Saunders as he chats with truly one of the hardest-working and multi-faceted performers in the entertainment industry, Keith D. Robinson. In a world where talent is an ingredient for success, Keith D. Robinson is ahead of the game. He is a true triple threat as the talented actor continues his pursuit as a…
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Ready to shake up your email marketing game? In this episode, Troy tackles a burning question that could change how you approach your business communications: Is it worth hiring someone to write your emails? Discover why Troy believes your passion and personal touch are irreplaceable, and why AI just doesn't cut it. Learn how to leverage your stren…
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Send us a text Episode 111. Join host Troy Saunders as he chats with the architect of the legendary group Klymaxx, singer, songwriter, producer, businesswoman, entrepreneur, and so much more, the Charismatic Diva of Soul, the one and only Bernadette Cooper! Troy starts the episode off by diving into the persona of Bernadette, asking if her stage pe…
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In today’s episode, we’ll talk about how daily email habits can skyrocket your business success. Discover the hidden perks of consistent email writing, from creating a treasure trove of reusable content to becoming a natural at audience engagement. Troy shares his top strategies for turning email into a powerhouse tool, emphasizing the importance o…
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Today's episode packs a punch with personal stories and practical insights from Troy Broussard. Fresh off a road trip to Oklahoma, Troy reveals how daily email practices can lead to unexpected and profitable relationships. Discover why patience and discipline are game-changers in email marketing, options trading, and even personal health. Curious a…
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Rev. Dr. James Thurman, State Commander & Second Vice for NABVETS, comments on the creation of and need for the National Association of Black Veterans. Soldiers of color coming home were not allowed to join veteran associations. So in 1972 NABVETS was issued a Congressional Charter in the tradition of the Veterans of Foreign Wars (VFW), American Le…
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Are you ready to get better at writing emails? In this episode, hosts Troy Broussard and JR Rivera talk about how to deal with problems like writer's block and staying consistent. Troy shares his tips for getting work done, even when things get tough. You'll learn how changing where you work can make writing easier and fun again. Plus, find out abo…
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In today's show, Troy Broussard and JR Rivera talk about why you don't need constant motivation to succeed. Troy shares why being passionate and having good habits are more important than just trying to stay motivated. He tells personal stories and gives tips that are easy to follow. If you're looking for new ways to stay focused and excited about …
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With this year's major investment, across the eight years of the program (2017-2024) AARP has invested $20.1million through over 1,700 grants to make communities more livable. Interim Executive Director Tiffany Studivant and Operations Director Roger May discuss how being a grantee helps build even more momentum for Appalshop's mission which includ…
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