Welcome to the “Strength Coach Collective” podcast, where we bridge the gap between cutting-edge fitness science and real-world coaching. For the first time, people are living longer but not better. Fitness coaches and personal trainers can fix that. But who’s helping them push the industry forward? No one—until now. Hosted by top trainers and gym owners, this show will teach you how to turn research and technology into actionable tools for transforming lives in gyms, studios and clubs. From ...
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Women in Fitness Business is Tiffy Thompson’s deep dive into the industry from the female perspective. In each show, she talks with fitness entrepreneurs, coaches and executives about why they got into the industry and what’s keeping them there. Tiffy asks about the unique challenges for women in fitness, the balancing act of career and family, and the varying strategies for success in a tough field. She presents big wins, lessons from failure and real conversations with real women who are i ...
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Why Strength Comes First: Coach Rut and Max Effort Training
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50:17
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Today, Michael Rutherford joins “Strength Coach Collective” to tell coaches how to help their clients get stronger and recover better. Host Kenny Markwardt sits down with Michael—aka “Coach Rut”—to unpack decades of lessons in strength training and conditioning. Coach Rut shares his journey from his early days in college strength coaching to pionee…
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Rethinking Strength Training: Pat Damiano on the Power of Kettlebells
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40:28
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Some see kettlebells as just another piece of equipment, but Pat Damiano believes they should be at the core of strength training. In this episode of “Strength Coach Collective,” host Chris Guerrero sits down with Pat, a fitness coach who specializes in kettlebells and has amassed over 400,000 followers on social media. Pat shares how kettlebell tr…
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Movement Quality vs. Lifting Heavy With Brett Jones
52:30
52:30
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52:30
If you could spend just 12 minutes with a client and know exactly what movements they should be doing, would you invest that time? In this episode of “Strength Coach Collective,” host Kenny Markwardt is joined by Brett Jones from Functional Movement Systems to discuss how coaches can use the Functional Movement Screen (FMS) to help clients train mo…
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Jonathan Goodman on Scaling Your Fitness Coaching Career
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46:50
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The secret to building a profitable coaching business isn’t acquiring more followers—it’s providing more value for the right clients. Today on “Strength Coach Collective,” host Kenny Markwardt is joined by Jonathan Goodman, founder of the Personal Trainer Development Center and prolific author, whose titles include “The Obvious Choice” and “Ignite …
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Set Clients Up for Success on Day 1 With Movement Screening
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45:56
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Fitness coaches want to help their clients move better and stay injury-free, but without a structured movement screening process, they’re often guessing instead of making informed coaching decisions. In this episode of “Strength Coach Collective,” host Kenny Markwardt sits down with gym owner and fitness coach Derek Batman to talk about the role of…
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Nathan Holiday Breaks Down Energy Systems for Smarter Coaching
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46:59
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Why do some athletes thrive while others struggle with the same workout? It all comes down to energy systems. In this episode of “Strength Coach Collective,” Nathan Holiday, founder of Level Method, breaks down a simple yet powerful framework for understanding and using energy systems in coaching. He introduces the VPE model (ventilation, plumbing …
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Coaching for Longevity: Mike Burgener on Strength at Any Age
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58:41
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Want to help clients stay strong, mobile and independent for life? In this episode of “Strength Coach Collective,” host Kenny Markwardt sits down with legendary weightlifting coach Mike Burgener—better known as “Coach B”— to discuss the importance of strength training at any age. Coach B starts with the story of how he got started in weightlifting …
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NCFIT's Jason Khalipa and MDV on Programming for Coaching Excellence
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39:09
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Want to create a structured training plan that keeps clients engaged and progressing all year long? In this episode of the “Strength Coach Collective” podcast, host Kenny Markward sits down with Jason Khalipa, founder of NCFIT and MDV, Chief Fitness Officer at NCFIT, to talk programming. Jason and MDV break down NCFIT’s 2025 Programming Outlook—a f…
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Tech in Fitness: Physmodo's AI-Powered Movement Assessment
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34:25
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In an era of up-to-the-second biometric measurement, Physmodo stands out as a leader in the evolution of tracking biomechanics—movement. In this episode of “Strength Coach Collective,” Andrew Menter, CEO and founder of Physmodo, breaks down how AI-powered movement screening makes assessments faster, more objective and more effective for fitness coa…
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Coaching Simplified: Dan John's Approach to Strength and Fitness
57:32
57:32
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Simplicity wins in strength training, and no one explains it better than Dan John. In this episode of the “Strength Coach Collective” podcast, host Chris Guerrero sits down with strength coach, author and elite athlete Dan John to talk about what does—and doesn’t—work in training. Dan outlines his philosophy on keeping programs simple, breaking dow…
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Garmin Clipboard Demo: Using Biometric Data to Improve Coaching
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42:11
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This episode features a live demo—watch on YouTube for the full experience. Garmin Clipboard brings biometric data directly into the hands of coaches—at zero cost. Today on the “Strength Coach Collective” podcast, host Chris Cooper sits down with Brett Guemmer, project manager for Garmin Clipboard, to discuss how the app helps coaches track, analyz…
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The Science of Athleticism and Injury Resilience With Bill Parisi
51:47
51:47
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Fascia training is changing the game in strength and conditioning—and Bill Parisi is leading the charge. In this episode of the “Strength Coach Collective” podcast, host Kenny Markwardt sits down with Bill Parisi, founder of Parisi Speed School and executive director of the Fascia Training Academy, to explore the science behind fascia and its impac…
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Strength Coach Collective: Bridging the Gap Between Knowledge and Application
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8:02
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The human species is evolving—or rather, devolving: For the first time in history, we’re living longer, but we’re less healthy. Chris Cooper, Two-Brain Business founder and a fitness trainer of 30+ years, wants to fix that problem by helping coaches and personal trainers turn the tide. In this inaugural episode of “Strength Coach Collective,” Chris…
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How to Run a Profitable Yoga Studio (Without Losing Your Soul)
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32:42
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Shannon Brasovan is a yoga business consultant at Two-Brain Business, a yoga teacher, the former chief yoga officer at Myriad Yoga and former co-owner of Naptown Fitness. In this episode, we talk about why many yoga studio owners are oddly reluctant to be profitable, and we cover the one thing they can do today to bring in—and retain—more quality c…
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Brianna Battles: Training During and After Pregnancy
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Brianna Battles is the founder of Pregnancy and Postpartum Athleticism and the CEO of Everyday Battles LLC. She’s also the host of the Practice Brave podcast, a strength and conditioning coach, an athlete and a mother of two. In today’s episode of Women In Fitness Business, Brianna talks about the identity shift and physiological changes of motherh…
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Girl Powered: Online Cycling Coaching with Elspeth Storrar
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26:02
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When her gym was shut down by government pandemic restrictions, Elspeth Storrar pivoted. She’s now the CEO of Girls Get Strong Cycling, delivering online cycle coaching to women across the globe. She also runs women-only cycling camps in Mallorca, Spain. We talk about her shift from gym ownership to online coaching, the myriad benefits of cycling f…
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Less Shame, More Gain: Redefining Fitness for Women With Stacy Kim
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41:56
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Stacy Kim is the owner of Kuma Fit women’s kickboxing studio in maine. She’s also a passionate advocate for inclusion of all women in the fitness space and the creator of Feel Strong Movement, a directory that lists gyms and trainers who are committed to making the gym experience less intimidating and more comfortable for women. In this episode we …
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Perimenopause, Menopause and Coaching Women Over 40: Tracy Minnoch-Nuku
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30:15
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Perimenopause represents a significant chunk of a woman's life; yet it's rarely discussed, and women are often at a loss when it comes to managing symptoms. Tracy Minnoch-Nuku wants to change all that. Minnoch-Nuku (B.Ph.Ed - Otago, NZ and MBA, Vic, Melb.) is an educated and experienced advocate for women's health and fitness. She’s the author of M…
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Burnout, Impostor Syndrome & Finding Balance With Bonnie Skinner
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29:34
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I'm this episode, I talk with registered psychotherapist Bonnie J. Skinner about how our own mental well-being is affected by the different challenges that fitness entrepreneurship brings. We delve into imposter syndrome, managing the transition from work to home, and the big one for many women in fitness business—burnout. Bonnie is a Registered Ps…
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Building the Strongest Women on Earth: Laura Phelps-Stackhouse
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Today I chat with Laura Phelps Stackhouse. Laura is the strongest female powerlifter in history, currently holding 8 All-Time World Records. She is a personal trainer and the founder of Queen Bee Power, which is aimed at training others in the Conjugate Method she learned from Louis Simmons. We chat about the pressures surrounding being the stronge…
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The Business Dance: Flik And Victoria of Sleek Ballet Fitness
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32:55
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Today I’m talking to Flik Swan and Victoria Marr. They are classically-trained ballerinas, professional dancers and the co-founders of Sleek Ballet Fitness, which combines fitness training with the steely strength of classical ballet technique. We talk about what its like starting a business with your best friend, taking risks, the identity crisis …
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From Unhappy Housewife to Fitness Entrepreneur: Kirstin Smith Rewrites Her Story
36:39
36:39
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In today's episode, I chat with Kirstin Smith. Kirstin is a fitness entrepreneur and coach, gym owner, realtor, wife, and mom to four young kids. She has a new book out called Confessions of an Unhappy Housewife, How I changed my bullshit stories and created a life I love. Today we get into the sense of identity loss that often accompanies becoming…
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Stefi Cohen on Brains, Brawn and Bodies on Instagram
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35:14
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Dr. Stefi Cohen is a world-record holding powerlifter, professional boxer, a doctor of physical therapy, an exercise physiologist and the co-owner of Hybrid Performance Method. In this episode, we talk about the driving force that makes her embrace challenges, the key to her success as an entrepreneur, and how her view has shifted when it comes to …
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From Gym Owner to Remote Tech CEO: Kaleda Connell
31:18
31:18
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Today I talk to Kaleda Connell. Kaleda is a former CrossFit gym owner, a Two-Brain Business Mentor, and the CEO of the web design and marketing automation company Gym Lead Machine, which is in the process of expanding into a gym management software platform called Kilo. Today we talk about what its like to go from gym ownership to the CEO of a star…
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Fresh Starts and Finding the Lioness Within
29:18
29:18
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Kate Rawlings is a former CrossFit Games athlete, a mom and the owner of Coca CrossFit in North Ridgeville, Ohio. In my chat with her today, we get into what led her to the fitness industry, the crazy balancing act that comes with being a woman in the so-called "sandwich generation," and how getting through this past year has shaped her business. h…
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Fit Shaming, Motherhood and Entrepreneurship: Jenn Hunter-Marshall
41:34
41:34
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Jennifer Hunter-Marshall is the co-owner and head coach of CrossFit Garden City in Long Island, New York. She’s also an athlete who competes in CrossFit and functional fitness competitions, an actor, and a mom of two young kids. We talk about her unusual path to the fitness industry, what it's like to have your kids grow up in the gym, fit-shaming …
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Diet Culture, Body Image and Nutrition for Life With Adee Cazayoux
33:45
33:45
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Adee Cazayoux is the CEO and founder of Working Against Gravity, an athlete who won the Bronze Medal in the 2016 Canadian National Weightlifting Championships, an artist, and mother of a 1-year-old son. We chat about the pressures on women to look a certain way, anti-diet culture and the healthy-at-any-size movement. We also get into Adee's own str…
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