Are you running or starting your own law firm? This is your podcast.
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The Mutrux Firm injury lawyers podcast is for current clients and others that have been injured due to the fault of another person or company. These episodes are intentionally bite-sized so that the listener can pick and choose the episodes that apply to their case. This podcast is for anyone that has experienced a car crash, dog bite, a fall at a store or other business, medical malpractice, product liability, or any other injuries due to someone else’s negligence. How to get in touch with ...
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Maximum Storytelling is your go to podcast to learn how to produce compelling video marketing content for your law firm through visual storytelling. Maximum Storytelling is a production of Maximum Lawyer Media.
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BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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Tyson Mutrux: What Every Lawyer Needs to Know About Mindset, Money, and Operations
32:40
32:40
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32:40In this episode, Steve Fretzin and Tyson Mutrux discuss: The importance of cultivating the right mindset for professional growth Building and scaling a law firm through strategic hiring and systematized operations The power of networking and targeted referrals in developing a legal practice Utilizing peer groups, coaching, and mentorship as tools f…
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Mark Murphy: Why Law Firms Keep Hiring the Wrong People
33:44
33:44
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33:44In this episode, Steve Fretzin and Mark Murphy discuss: The challenges and nuances of hiring the right talent for law firms The critical distinction between attitude and skills in recruitment How leadership traits can hinder effective hiring decisions Practical strategies for improving the legal hiring and interview process Key Takeaways: Eighty-ni…
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The Greatest Challenge Facing Law Firms: Adapting to AI Disruption
13:42
13:42
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13:42Watch the YouTube version of this episode HERE Are you an attorney who is hesitant to embrace AI? In this episode of the Maximum Lawyer podcast, Tyson discusses the future challenges law firms may face, particularly focusing on the rapid advancements in AI. AI is a growing industry that poses opportunities and challenges for law firms. Tyson shares…
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Susie Pontefract: Servant Leadership that Unlocks Team Potential in a Diverse Workforce
31:41
31:41
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31:41In this episode, Steve Fretzin and Susie Pontefract discuss: Evolving leadership across generational landscapes Embedding purpose-driven organizational strategies Building cultures of human potential Personal values shaping leadership impact Key Takeaways: Leadership requires letting go of ego and creating intentional space for others to step in, l…
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Want More Clients? Master This Skill Most Lawyers Ignore
33:57
33:57
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33:57Watch the YouTube version of this episode HERE Are you looking for advice on how to become a better lawyer? In this insightful episode of Maximum Lawyer, Tyson chats with Steve Fretzin about the dual importance of legal expertise and business development for lawyers. Tyson and Steve discuss the importance of good development in becoming a lawyer, w…
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John Morgan: Blueprints for Organizational Transformation
38:14
38:14
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38:14In this episode, Steve Fretzin and John Morgan discuss: Business growth and scaling strategies Importance of partnerships and accountability Technological innovation in professional services Entrepreneurial mindset and vision Key Takeaways: Successful businesses balance proactive growth (“catching fish”) with strong operations (“cooking fish”) for …
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You’re Wasting Hours: Win Them Back with AI Agents
13:32
13:32
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13:32Watch the YouTube version of this episode HERE In this episode of the Maximum Lawyer podcast, host Tyson Mutrux explores the use of AI agents to create efficient workflows in law firms. Tyson discusses four key frameworks: Prompt Chaining, Routing, Parallelization, and the Evaluator Optimizer Framework. Tyson goes through and explains how each fram…
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Gerard Virga: Turning Client Crisis into Clarity with Structure, Tools, and Communication
35:09
35:09
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35:09In this episode, Steve Fretzin and Gerard Virga discuss: Navigating emotional complexity and client crises in family law Evolving business development practices in solo and small firm legal settings Expanding legal services through education, technology, and content creation Managing personal and professional balance to prevent burnout in law pract…
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The Cash Flow Fix No One Told You About (Until Now) with Chelsea Williams
44:28
44:28
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44:28Watch the YouTube version of this episode HERE In this episode of the Maximum Lawyer podcast, host Tyson Mutrux and guest Chelsea Williams talk about money management and its relevance to law firms. Chelsea shares financial lessons to cover common mistakes such as: lack of financial education, overlooking the interconnectedness of personal and busi…
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Tim Sawyer: Building Better Businesses Through Grit, Empathy and Execution
32:00
32:00
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32:00In this episode, Steve Fretzin and Tim Sawyer discuss: Mentorship and mastermind groups as catalysts for professional growth Universal business models shaping success across industries including legal Emotional authenticity as a foundation for impactful branding and client engagement Discomfort as a necessary stage in the journey toward meaningful …
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Watch the YouTube version of this episode HERE In this episode of the Maximum Lawyer podcast, host Tyson introduces "Inbox When Ready," a Chrome extension designed to enhance email management and minimize distractions. Tyson shares his personal experience with the tool, highlighting its ability to hide the inbox, allowing users to focus on composin…
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How Your Money Story Is Sabotaging Your Law Firm
57:49
57:49
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57:49Watch the YouTube version of this episode HERE Are you a lawyer who is looking to become a firm owner in the future? In this episode of the Maximum Lawyer podcast, Tyson engages in a conversation with Jayden Doye, a CPA and business owner, who shares their journey from a financially constrained upbringing to establishing a successful firm. Transiti…
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Greg Eisenberg: Building a Scalable Law Firm Without Losing Your Identity
34:07
34:07
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34:07In this episode, Steve Fretzin and Greg Eisenberg discuss: How law firm business models are quickly shifting due to tech and market forces Why branding and visibility are critical for firms of any size Ways small and solo firms can compete with major legal players How legal entrepreneurship is evolving through collaboration Key Takeaways: Small law…
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Brand or Bust: Marketing Moves Law Firm Owners Will Regret Ignoring
13:14
13:14
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13:14In this follow-up to last week's conversation, Tyson asks a different but equally powerful question: If a law firm wants to dominate in 2030, what marketing should they STOP focusing on right now? Tyson shares a candid voice memo response from Ryan Weber (yes, not Jeremy!), a sharp marketing mind in the legal space. Ryan’s answer flips the script o…
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Lindsey Busfield: What Lawyers Need to Know About SEO, Social Media, and Client Fit
28:36
28:36
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28:36In this episode, Steve Fretzin and Lindsey Busfield discuss: The nuances and strategic use of SEO for law firm marketing The importance of selective client intake for long-term success Evaluating the effectiveness of social media versus SEO in legal marketing Utilizing modern website tools and AI-driven bots for better client engagement Key Takeawa…
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Diversify or Die: How One PI Lawyer Is Future-Proofing His Firm with Josh Stein
1:10:28
1:10:28
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1:10:28Watch the YouTube version of this episode HERE Are you a law firm owner looking for some advice on running a successful firm? In this episode of the Maximum Lawyer podcast, Tyson engages in a conversation with Josh Stein, a personal injury lawyer, about the evolving landscape of personal injury law and the challenges of running a law firm. Running …
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Jody Glidden: How to Be the Lawyer Clients Never Leave—With a Little Help from AI
31:53
31:53
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31:53In this episode, Steve Fretzin and Jody Glidden discuss: The evolution and growing impact of AI in professional services Challenges lawyers face in client relationship management The limitations and future of traditional CRMs Strategies for maintaining and expanding client relationships Key Takeaways: 43% of clients leave law firms not because of s…
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2030 Called: It Wants Your Law Firm to Stop Self-Promoting
16:08
16:08
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16:08What does law firm marketing really look like in 2030? In this episode, we're taking you into the future of the legal industry, not with flashy ads or SEO hacks, but with a grounded look at what actually builds lasting client relationships. Drawing from a conversation with marketing expert David Haskins, Tyson explores why the firms that thrive in …
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Kyle Hebenstreit: Boutique Law in Motion with Private Equity Client Personas and Digital Platforms
33:32
33:32
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33:32In this episode, Steve Fretzin and Kyle Hebenstreit discuss: The evolving legal industry landscape due to institutional capital and Big Four involvement Rising competition and channel fragmentation in legal marketing Strategic marketing approaches tailored to client personas and firm types Operational and budgetary decisions that influence long-ter…
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EOS, Ego, and the Power of Speaking Up with Brett Stewart
1:08:31
1:08:31
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1:08:31Watch the YouTube version of this episode HERE Are you looking to learn from another lawyer about lessons learned in the legal space? In this episode of the Maximum Lawyer podcast, host Tyson Mutrux interviews Brett Stewart about his career journey, highlighting both his successes and failures. Brett shares valuable insights into the risks he took …
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Ed Levy: Building Trust Appreciation and Referrals Through Relationship Marketing
31:33
31:33
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31:33In this episode, Steve Fretzin and Ed Levy discuss: Building and nurturing authentic client relationships in professional services Increasing referrals through trust and engagement The psychological value of personalized client appreciation The role of networking and peer communities in growing a legal practice Key Takeaways: Small, personal gestur…
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Watch the YouTube version of this episode HERE Are you looking for a new tool to market your business? In this episode of the Maximum Lawyer podcast, Tyson introduces "Sky Reels," a new tool for creating video content through user-generated prompts. Sky Reels is a unique tool that allows you to create stories, such as commercials or other forms of …
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Alex Geisler: Creating Sticky Client Relationships in Law
34:43
34:43
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34:43In this episode, Steve Fretzin and Alex Geisler discuss: Building long-term client loyalty in legal practice Structuring legal work around client expectations and needs Improving legal service delivery through lean process thinking Developing deeper relationships through proactive, strategic communication Key Takeaways: Long-term client loyalty is …
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How to Build a Network That Fuels Your Firm with Alycia Vail Taylor
1:15:28
1:15:28
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1:15:28Watch the YouTube version of this episode HERE. Are you a lawyer who is looking for advice on starting a firm? In this insightful episode of the Maximum Lawyer podcast, Tyson engages in a discussion with Alycia Vail Taylor, founder of the law firm, Avail. Alycia shares her journey and innovative strategies for standing out in the crowded legal mark…
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Judy Barton: Lessons in Business Adaptation and Customer-Centric Innovation
36:29
36:29
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36:29In this episode, Steve Fretzin and Judy Barton discuss: Cultivating meaningful and lasting business relationships Effective networking techniques for lawyers and financial professionals Establishing credibility and attracting opportunities The importance of integrity in business Key Takeaways: Effective networking is not about collecting contacts b…
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How to Use Data to Make Smarter Business Decisions in Your Law Firm
12:52
12:52
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12:52Watch the YouTube version of this episode HERE Are you looking to include data driven systems into your law firm? In this episode of the Maximum Lawyer podcast, Tyson underscores the pivotal role of data in making informed business decisions within law firms. Data is a powerful tool that can make your life easier, especially when running a law firm…
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Michael Vater: Expanding Legal Practice with Non Traditional Methods and Partnerships
32:05
32:05
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32:05In this episode, Steve Fretzin and Michael Vater discuss: Growth and networking beyond traditional legal marketing Leveraging legal tech and AI to enhance efficiency Building strategic partnerships for sustainable growth Effectively balancing leadership, operations, and legal work Key Takeaways: Lawyers should build strategic partnerships with real…
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Resilience, Empathy, and the Business of Family Law with Tarl Johnson
58:07
58:07
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58:07Watch the YouTube version of this episode HERE Are you an attorney looking for advice on growth and perspective? In this podcast episode, Tyson interviews Tarl Johnson, a family law attorney about the journey from experiencing childhood trauma to building a successful career as a lawyer and the ethical dilemmas in family law. Family law can come wi…
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Tom Ciesielka: Building a Strong Legal Reputation Through Public Relations
32:17
32:17
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32:17In this episode, Steve Fretzin and Tom Ciesielka discuss: The role of public relations and reputation management in the legal industry The importance of media visibility and thought leadership for lawyers Balancing legal ethics, confidentiality, and public exposure in marketing The impact of social media on modern public relations strategies Key Ta…
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Are You Overlooking the Hidden Costs of Running Your Law Firm?
16:05
16:05
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16:05Watch the YouTube version of this episode HERE Are you a law firm owner who is looking for ways to save money for their firm? In this episode of the Maximum Lawyer Podcast, Tyson delves into the hidden costs of running a law firm, emphasizing inefficiencies in processes that drain resources and morale. Running a law firm is something that will cost…
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Jim Ries: The Giver’s Guide to Business Development & Networking Mastery
36:23
36:23
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36:23In this episode, Steve Fretzin and Jim Ries discuss: Why business development is a critical yet often overlooked skill for lawyers The role of networking in long-term professional success How adopting a giver’s mentality leads to stronger professional relationships Best practices and common mistakes in networking and relationship-building Key Takea…
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How Mike’s Firm Eliminates Silos and Serves Clients Better
1:09:30
1:09:30
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1:09:30Watch the YouTube version of this episode HERE Are you a business owner who is looking to learn about running a more successful firm? In this episode of the Maximum Lawyer Podcast, Tyson interviews Mike Payne, the founder of BOSS Advisors, about his pioneering journey in establishing an alternative business structure (ABS) that combines legal and a…
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David Ackert: Build Meaningful and Strategic Connections That Drive Business
31:33
31:33
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31:33In this episode, Steve Fretzin and David Ackert discuss: The importance of strategic networking Leveraging existing contacts for business growth The role of influence and prioritization in business development The psychology behind relationship building Key Takeaways: Attendees should prioritize learning about others, finding strategic partners, an…
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Behind the Scenes: The Evolution of Maximum Lawyer
18:56
18:56
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18:56Watch the YouTube version of this episode HERE In this episode of the Maximum Lawyer podcast, host Tyson and Becca discuss the recent leadership transition following co-founder Jim's departure. Not only do they reflect on their commitment to continuing Maximum Lawyer venture, but also emphasizing the importance of fostering growth and a supportive …
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