Best Usertesting Podcasts (2025)

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Ep 18: In conversation with Noelle Peterson, Senior Director, Global Event Experiences & Field Marketing at UserTesting 12:12

8M ago12:12

12:12

In the 18th episode of Building Awesome Events, host Ankush Gupta chats with Noelle Peterson, Senior Director of Global Event Experiences and Field Marketing at UserTesting. Noelle shares her fascinating journey from law to event marketing and discusses how her unique background influences her current role. Tune in and discover: Transitioning Caree…

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Ep 17: In conversation with Hugh Forrest, Co-President & Chief Programming Officer at SXSW 19:39

9M ago19:39

19:39

In the 17th episode of "Building Awesome Events," host Ankush Gupta sits down with Hugh Forrest, Chief Programming Officer of SXSW, to uncover the magic behind one of the world’s most iconic events. Get ready to dive into the evolution, challenges, and triumphs that make SXSW a must-attend experience for innovators and creatives alike. Tune in and …

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Ep 16: In conversation with Nick Borelli, Marketing Director at Zenus 23:45

11M ago23:45

23:45

In the 16th episode "Building Awesome Events," host Ankush Gupta is joined by Nick Borelli, the Marketing Director at Zenus. Together, they explore the transformative impact of ethical AI on the event industry, discussing its application in facial analysis for improving attendee experiences while preserving privacy. Listen to the episode which talk…

1
Ep 15: In conversation with Erin McElroy, Former Program Director, Executive Programs & Events at IBM and currently Founder of Adhesion 24:25

11M ago24:25

24:25

In the 15th episode of Building Awesome Events, host Ankush Gupta is joined by Erin McElroy, Former Program Director, Executive Programs & Events at IBM and currently Founder of Adhesion. She shares her extensive experience in the field, particularly her transformative journey in event marketing at IBM and her insights on integrating technology and…

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Ep 14: In conversation with Dale Hudson, Knowledge & Events Director at IMEX Group 12:12

1+ y ago12:12

12:12

In our 14th episode of Building Awesome Events, we dove into the fascinating world of events and sustainability with Dale Hudson, the Knowledge and Events Director at the IMEX Group. Listen to this latest episode, which talks about the following: 1. A Unique Career Journey: Dale shares her journey from considering geography to becoming an event ind…

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Ep 13: In conversation with Raf De Kimpe, CEO at Fintech Week London 18:44

2y ago18:44

18:44

Raf De Kimpe, the CEO of FinTech Week London and Chief Commercial Officer at Disrupt Media, was our guest on the Building Awesome Events podcast. In this episode, Raf shared the story of how he transitioned from the business software side to the world of event management. He spoke about his early experience working at a software research company wh…

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Ep 12: In conversation with Ashly Priest, Former Head of Event Services at Hopin 19:36

2y ago19:36

19:36

In our new episode, Ankush Gupta interviews Ashly Priest, who has worked in event management for several years. They discuss her experience managing large-formatted events, such as the Women in Digital and Women in Analytics conferences, which aim to give a platform to women in STEM fields. They also talk about Priest's role as Head of Event Servic…

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Ep 11: In conversation with Lauren Grady, Strategic Events & Programming Lead at Vimeo 21:11

2y ago21:11

21:11

In the 11th episode of Building Awesome Events, Lauren Grady, Strategic Events & Programming Lead at Vimeo, smashed it out of the park and gave us so many nuggets, you would have to listen to the whole podcast to get it all, but to summarize, she spoke with us about: -The importance of understanding all aspects of events to operate more efficiently…

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Ep 10: In conversation with Allison Crooker, Director- Event Content at VMware. 20:03

2y ago20:03

20:03

Building Awesome Events is out with it's 10th episode with Allison Crooker, Director- Event Content, VMware. -In this episode, Allison graciously shares with us her amazing journey and some of the highlights of her career, including her experience working with big event portfolios at NVIDIA and VMWare. --She also talks about how she manages her cur…

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Ep 9 : Learn how to avoid the top mistake in event setup w/ Accelevents CEO Jonathan Kazarian 17:38

2y ago17:38

17:38

Building Awesome Events presents its 9th episode, an interesting discussion between Ankush Gupta, the Founder of Eventible.com, and Jonathan Kazarian, CEO & Founder at Accelevents. During the conversation, Jonathan speaks about his journey from working at a hedge fund right out of school to hosting a fundraiser of about 1000 people to raise money f…

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Ep 8 : Talking in-person vs. virtual events and event tech stacks - a chat with Liz Caruso 20:21

2+ y ago20:21

20:21

Building Awesome Events presents its 8th episode, an interesting discussion between Ankush Gupta, the Founder of Eventible.com, and Liz Caruso, CEO at Liz King Events and TechsyTalk. During the conversation, Liz speaks about how her love for events was kindled during her stint in an admin role at the career center at Columbia and being promoted thr…

1
Ep 7 : Learn about the importance of planning and strategic thinking in events w/ Gerilynn Marburger, Dir - Global Events at Hewlett Packard 32:22

3y ago32:22

32:22

Ankush Gupta, Founder at Eventible.com dives into conversation with Gerilynn Marburger, Diretcor- Global Events at Hewlett Packard Enterprise, in this special episode of Building Awesome Events. Learn how Gerilynn realized that events were the right path for her. Listen to her talk about a variety of important topics today for #eventprofs ranging f…

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How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers 19:24

3y ago19:24

19:24

Georgia started Potage, a food delivery company, in 2012. For the first 8 years they've only supplied London but have plans to start delivering across the UK. Georgia spoke to Andrew about how she's manage to grow such a successful company from her mum's kitchen! She also explained how Joe Wicks and Davina McCall helped boost their Instagram follow…

1
Ep 6: Creating hyper awareness around events - a discussion w/ Bethany Murphy from Drift 17:10

3y ago17:10

17:10

A crucial element to a successful event is the innate ability to market and carry an event to production. In an engaging conversation, Ankush Gupta, Founder, Eventible, speaks with Bethany Murphy- Director of Global Events at Drift to better understand how events are executed, right from the stage where the event concept is on the drawing board to …

1
Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success 21:32

3y ago21:32

21:32

Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business. Wh…

1
Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling 23:58

3y ago23:58

23:58

Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol. Aidan explained how their brand image, messaging and tone helps differentiate Days from the abundance of competition within the alcoholic drink sector. He also spoke about how the brand tries to "opti…

1
Ep 5: In conversation with Rachel Russell, Marketing Manager at ONE (previously Even) 19:07

3y ago19:07

19:07

Building Awesome Events presents its next episode. An engaging discussion between Ankush Gupta, the Founder of Eventible.com, and Rachel Russell, Field Marketing Manager at Even (now ONE). During the conversation, Russell speaks about how her love for events was kindled during the various events she organized. During her time at i4cp – an HR resear…

1
Understand what your customers are thinking with Amy Kelly from UserTesting 24:38

3y ago24:38

24:38

Amy is the Director of EMEA Marketing at UserTesting.com. She joined Andrew on the podcast to discuss how user testing helps businesses to understand why certain things are happening within the business. She also explained how testing can be used by almost any department within a business and how it can help startup businesses before they've even l…

1
Ep 4: In conversation with Lindsey Cohen, Director-Event Marketing at Snyk 24:12

3y ago24:12

24:12

Ankush Gupta, Founder at Eventible.com dives into conversation with Lindsey Cohen, Director - Event Marketing, Snyk in this special segment of Building Awesome Events. Learn how Lindsey got into event marketing and solved her way through 2020 and 2021. Listen to her talk about a variety of important topics today for #eventprofs ranging from produci…

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Conversion Rate Optimization with Microsoft Clarity’s Ravi Yada 21:20

3y ago21:20

21:20

Andrew spoke with Clarity’s Product Manager, Ravi Yada to understand exactly how Clarity can benefit your business and help you increase conversion rates. Learn how it compares to Google Analytics, how Clarity can help identify website issues, and how to use it to check the rendering of your website across all platforms…

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Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart 22:56

3y ago22:56

22:56

Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is. They also discuss, in detail, how Adsmart works compared to traditional TV advertising; how you can use Adsmart to reactive lapsed/lost customers and how, using the same data sources we use at Machine Labs, you can target ve…

1
David Lockwood from The Tapestry Agency explains how to analyse your customer data 27:02

3y ago27:02

27:02

David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency. He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform f…

1
TikTok advertising expert Savannah Sanchez talks us through 24:42

3y ago24:42

24:42

Based in Las Vegas, Savannah helps E-Commerce brands increase their sales through creative ads on TikTok. In this episode, she explains how TikTok is taking over both Facebook and Instagram for advertising in terms of scale and performance; how targeted advertising works on TikTok and the importance of an ad not looking like an ad! Savannah also ta…

1
Josh Henshaw from Coniston Capital talks about marketing from an investor’s point of view 24:50

3y ago24:50

24:50

Josh has plenty of experience in investments, having spent 5 years investing in SMEs prior to joining Coniston Capital. He gives his opinion on what makes a great brand, the pros and cons of selling products through subscriptions vs. one-off sales, and explains the importance of CAC, AOV and LTV, collectively. We also discuss the importance of havi…

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Jay Wright, CEO of Virgin Wines tells us how he also manages to lead marketing as the CMO 25:36

3y ago25:36

25:36

Jay Wright took over as CEO of Virgin Wines back in 2008 and has transformed the company into one of the largest online wine merchants in the UK, selling over 1 million cases a year. He explains how his previous roles led him to naturally take on the role of CMO as well as CEO of the hugely successful company. We also cover how Virgin Wines success…

1
Ep 3: In conversation with Richard John, COO at Realise 37:22

3+ y ago37:22

37:22

If you're someone who has found comfort in the wealth of streamed content delivered through the pandemic by platforms such as Amazon, Netflix and Disney, then you'll not want to miss this hilarious yet insightful chat about what event organisers and meeting planners can learn from the best brains in the entertainment world. In this fireside chat we…

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Ep 2: In conversation with Victoria Matey, Event Psychologist & Consultant, Matey Events 23:58

3+ y ago23:58

23:58

As an event prof you've lived through a time of intense change to the way events have been conducted - the pandemic saw in-person events swing heavily towards virtual events and now back to in-person and hybrid formats. These shifts have also affected your attendee behaviour and engagement patterns - from attendees embracing virtual formats to suff…

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Ep 1: In Conversation with Sir Martin Sorrell, Executive Chairman, S4 Capital 24:39

3+ y ago24:39

24:39

In this interview with Eventible, Sir Martin Sorrell, Executive Director, S4 Capital, shares exclusive insight on the COVID-19 pandemic and the economy, the trends concerning remote working, his thoughts on reviewing as an aid to active decision making, and how we see a raging number of influencers across the global market. In a statement he says: …

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Lisa Creaven explains how she used influence marketing and social to build Spotlight Oral Care 22:42

4y ago22:42

22:42

Lisa Creaven and her sister were both dentists in Ireland. They decided to launch Spotlight Oral Care bring consumer dental products up to date. They have built a brilliant business which quadrupled its turnover last year by challenging their giant competitors with a position as a beauty brand for teeth. She shares the marketing approach she used t…

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Marketing technology with Scott Brinker VP Platform Ecosystem at HubSpot and ChefMartech blog 25:42

4y ago25:42

25:42

Scott Brinker is the VP Platform Ecosystem at HubSpot and runs the Chief Marketing Technologist blog which is the authority on marketing technologies. He is the author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and more Innovative. We discuss the way that technology and marketing are merging together and what marketers …

1
Using inserts to build a £25m ecommerce business with Ian Morrison from Donald Russell and Flavourly 22:24

4y ago22:24

22:24

Ian Morrison is an expert on inserts (leaflets), using them brilliantly first at Donald Russell and then at Flavourly. It's an often over looked marketing channel but very effective. He starts by explaining what inserts are, how to buy them, tips for insert design, offers, a testing strategy and how to achieve huge efficiencies with swaps. We cover…

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Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites 25:17

4y ago25:17

25:17

One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that they do a lot of customer research. In this episode I speak to research expert (and now Executive Coach) Natalie Thwaites. We cover the benefits of research, how to select participants to take part, the advantage of focus groups verses individual inte…

1
GDPR for email marketing explained by Joanna Boag-Thomson from Shepherd & Wedderburn 21:51

4y ago21:51

21:51

Joanna Boag-Thomson is a partner at Shepherd & Wedderburn and an expert on the GDPR. In this episode she explains the rules for marketing in Europe covering the General Data Protection Regulations (GDPR) and the Privacy and Electronic Communication Regulations (PECR). We cover marketing to European customers from other countries, the changes in the…

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MOV Podcast - Ep 33 Feat. Adam Harder of DigitalOcean 1:03:24

4y ago1:03:24

1:03:24

Our 33rd episode features Adam Harder, Video Marketing Manager, DigitalOcean on Mad Over Videos by guch. Listen as our guest Adam Harder discusses everything around how you could produce high-quality videos remotely, how to find stories for videos that work, and much more, with our host Pranav Chimulkar!…

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Freddy Ward on creating a new ecommerce category at HelloFresh and Wild 25:42

4y ago25:42

25:42

Freddy Ward is the co-founder and CEO of Wild and before that he was the Marketing Director of HelloFresh. In both roles he was responsible not just for launching a new ecommerce brand but for creating a whole new category. He explains the steps in category creation from explanation to the customer through to building a brand once competition emerg…

1
Anna Crowe from Search Engine Journal on SEO that gets ecommerce shops onto page one 20:10

4y ago20:10

20:10

Anna Crowe is an SEO expert and Assistant Editor at Search Engine Journal. She’s also Head of Content and SEO at Leadfeeder and has worked with brands including Dollar Thrifty Rental, Marriott, Kissmetrics and Moz. We cover how to choose keywords, Google’s EAT framework (Expertise, Authoritativeness, Trust), search volume, link building (good and b…

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Drayton Bird ran the world's biggest direct agency and wrote the marketing bibles 28:26

4y ago28:26

28:26

Drayton Bird started off his career being trained by Draper Daniels – the inspiration for Don Draper in Mad Men – he then worked his way to the top of the direct marketing world. His agency was bought by David Ogilvy and became Global Creative Director of Ogilvy & Mather Direct which was the largest direct marketing agency in the world. David Ogilv…

1
MOV Podcast - Ep 32 Feat. Archana Tiwari Nayudu of upGrad 1:03:05

4y ago1:03:05

1:03:05

Our 32nd episode features Archana Tiwari Nayudu, Director - Content & Communications at upGrad. Listen as our guest Archana Tiwari Nayudu discusses everything related to videos, from madness to method, with our host Pranav Chimulkar!

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MOV Podcast - Ep 31 Feat. Amy Kelly of UserTesting 1:00:37

4y ago1:00:37

1:00:37

Our 31st episode features Amy Kelly, Director, EMEA Marketing, UserTesting. Listen as our guest Amy Kelly discusses how video allows brands to shape real human relationships with their consumers, with our host Pranav Chimulkar!

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Finbarr Taylor from Shogun on great landing pages and headless ecommerce 19:43

4y ago19:43

19:43

Finbarr Taylor is the co-founder and CEO of Shogun, the top page builder app on Shopify and other platforms. Shogun was also recently on the list of most valuable Y-Combinator startups. There's currently 20,000 stores using Shogun to develop and test landing pages and Finbarr shares some of things that work for his customers. We also talk about som…

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Victor van Amerongen from Space City Productions on TV advertising that works 26:20

4y ago26:20

26:20

Victor van Amerongen has been producing TV adverts for 29 years and, according to Televisual Magazine, has produced more adverts than anyone else. He has also specialized in adverts for e-commerce. We talk about advice for first-time advertisers, budgets, direct response and brand response, spot length, testing, response mechanisms, integrating you…

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Brie Read from Snag Tights on building a business and a community 19:59

4y ago19:59

19:59

Brie Read is the founder of Snag Tights and a size acceptance campaigner. Snag's sales are rocketing as they provide tights for women who can't find a good fit elsewhere while at the same time challenging perceptions with beautiful photography. She shares her success recruiting customers through social and Snag's rapid international expansion. It's…

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MOV Podcast - Ep 30 Feat. Vaishalli Kaaim of Amazon | Mad Over Videos by guch 1:04:48

4y ago1:04:48

1:04:48

Vaishalli Kaaim is the Branding Marketing Manager at Amazon. A passionate left-right brain professional experienced in Brand management, category revenue growth & creative/content with Unilever India and Amazon (Present). She is strongly committed to innovating technology in the business cycle with content, customer experience and re-defining manuf…

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MOV Podcast - Ep 29 Feat. Priya Patankar of PhonePe | Mad Over Videos by guch 1:00:05

4+ y ago1:00:05

1:00:05

Priya Patankar is the Head of Communications at PhonePe. Priya is a marketing and communications professional with over two decades of experience. When Priya joined PhonePe in 2017, she was charged with getting consumers to buy into using the digital payment app — as well as garnering the trust of digital wallets — in the aftermath of India’s demon…

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Mark Scott founder of Bella & Duke on guerilla tactics against giant competitors 24:08

4+ y ago24:08

24:08

Mark Scott, the co-founder and CEO, that's Chief Emotions Officer of Bella and Duke talks about his mission to improve the health of dogs and along the way building a £15m revenue ecommerce business. He competes with some of the largest companies in the world with equally enormous marketing budgets but stands out by taking a radical marketing appro…

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Colin Gillespie from All Response Media on TV, digital and offline customer acquisition 29:52

4+ y ago29:52

29:52

Colin Gillespie is the Chief Strategy Officer and co-founder of All Response Media based in London with clients throughout the UK, Europe and the USA. They spend around £200 million per year on customer acquisition on TV, digital and offline.By Machine Labs

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MOV Podcast - Ep 28 Feat. Deepu Nair of LinkedIn | Mad Over Videos by guch 1:03:41

4+ y ago1:03:41

1:03:41

Deepu Nair is the Account Director -Marketing Solutions at LinkedIn. An entrepreneur and marketing specialist with more than 10 years of experience has contributed to numerous markets, boosting companies and helping to improve productivity. Deepu Nair joins us on episode 28 of the MOV Podcast to have some insightful conversations around how videos …

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MOV Podcast - Ep 27 Feat. Tanvi Agarwal of Google | Mad Over Videos by guch 59:33

4+ y ago59:33

59:33

Tanvi Agarwal is the Product Marketing Manager, SMB at Google. A Strong marketing professional with an established track record of working in the internet industry. She has expertise in Go-to-market Strategy, Product Marketing, Marketing, Marketing Strategy, and Digital Marketing. Tanvi Agarwal joins us on episode 27 of the MOV Podcast to have some…

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Welcome to the Joy of Marketing for ambitious ecommerce stores 1:08

4+ y ago1:08

1:08

Find out all about the Joy of Marketing for ambitious store owners. We'll be talking about what works and what doesn't to make your e-commerce store even more of a success than it already is. We'll be covering SEO, social, email marketing, paid advertising, the business side of e-commerce and cool technologies. You can find out more about the Machi…

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MOV Podcast - Ep 26 Feat. Karthick Sriraman of Segment | Mad Over Videos by guch 47:18

4+ y ago47:18

47:18

Karthick Sriraman is the Enterprise Sales Director, EMEA at Segment, a customer data platform (CDP) that helps you collect, clean, and control your customer data. With 16+ years of experience in Enterprise Software, Karthick specializes in early-stage SaaS sales where he can apply the cross-functional experience in Enterprise Sales and Solutions En…

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