Welcome to Wellness Marketing 101. I’m Boryana— a marketing professor, mom of three, and a passionate advocate for all things health and wellness. I’m also the founder of Black Sea Advanced Marketing Solutions, where I help small businesses connect authentically with their ideal customers on a deeper level. Wellness Marketing 101 is the podcast for you if you’ve just launched your health and wellness business and want to know where to start with marketing. I’ll guide you with simple, clear, and actionable steps to help you build a strong foundation and grow your business organically by attracting the right customers. I also provide self-care tidbits to help you stay sane on your entrepreneurship journey.