Recovering from Perfectionism in Marketing with Vix Anderton

Better Bolder Braver

Perfectionism is a big challenge for many coaches around marketing – It’s certainly been so for Vix Anderton … Luckily for Vix, though, she is an expert in self-compassion and - as she describes it - “softening or loosening around perfectionism rather than overcoming it.”

“At its heart, perfectionism is a defence; it’s a collection of habits, patterns and strategies we use to protect ourselves. It can be highly effective and it comes with a high price - in our attempt to protect ourselves, we prevent ourselves from being seen. The more deeply we can welcome each and every aspect of ourselves, the more comfortable we are in our own authentic expression and the less we need to hide behind our perfectionism.”

Vix describes herself as a recovering perfectionist, embodiment coach, cyclical living and authenticity maven. She guides overachievers, overthinkers and recovering perfectionists to reconnect with their authenticity and resilience. With her own experience in high-stress environments from war-zones to boardrooms, she’s now an advocate for using the principles of cyclical living and authentic relating, helping people manage their energy and emotions to bravely build more sustainable and authentic ways of being.

“Talking about ‘overcoming’ something is my inner perfectionist’s voice. Somewhat ironically, it wants to be perfect in not being a perfectionist! How I approach my perfectionism really matters, otherwise I find myself inadvertently reinforcing the same perfectionist thinking.”

We invite you to join us for this nourishing conversation if you are in any way looking to reinvent your perfectionist cycle and to employ some practical self-compassion in your marketing as a coach. Vix will help us to learn to trust our bodies more and make more empowered and intentional choices to live and market authentically.