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What's Behind the World's Matcha Shortage

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Manage episode 481729402 series 3460550
Content provided by Bloomberg and iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomberg and iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves.

On today's Big Take Asia Podcast, host K. Oanh Ha talks to Bloomberg's Mia Glass about the world’s obsession with matcha – and why producers can’t keep up with the rising demand.

Read more: The Global Matcha Boom Is Driving a Shortage in Japan
Further listening: Japan’s Small Businesses Have a Problem. They Don’t Know How to Raise Prices

See omnystudio.com/listener for privacy information.

  continue reading

674 episodes

Artwork
iconShare
 
Manage episode 481729402 series 3460550
Content provided by Bloomberg and iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomberg and iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves.

On today's Big Take Asia Podcast, host K. Oanh Ha talks to Bloomberg's Mia Glass about the world’s obsession with matcha – and why producers can’t keep up with the rising demand.

Read more: The Global Matcha Boom Is Driving a Shortage in Japan
Further listening: Japan’s Small Businesses Have a Problem. They Don’t Know How to Raise Prices

See omnystudio.com/listener for privacy information.

  continue reading

674 episodes

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