))
"Mum, I Got the Job! Now Let Me Explain Licensing…"
Manage episode 469002419 series 3644618
Content provided by David Born. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Born or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
When I landed my first job in licensing back in 2007, I had no idea I was stepping into a $350 billion industry that most people don’t even know exists. But my first challenge wasn’t negotiating deals or managing brands—it was explaining to my Mum what on earth licensing actually is.
In this episode, I take you back to that moment, sitting in my family home in Australia, trying to break down the licensing industry in the simplest terms. What is licensing? Why do brands pay to use characters like Mickey Mouse or SpongeBob SquarePants? And why is licensing the hidden force behind so many of the products we use every day?
Whether you’re brand new to licensing or just want a fun, behind-the-scenes look at how it all works, this episode is the perfect place to start.
And if you have a burning question about licensing, I want to hear from you! Episode 10 will be a special Q&A where I answer listener questions—so send yours to [email protected], and I’ll do my best to include it in the show.
🎧 Listen now and subscribe on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast platform!
🎙 Born to License – Hosted by David Born
🔹 Learn More about Born to License
🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships
👉 Have a question about licensing? Send it in for our upcoming Q&A episode!
📩 Contact: [email protected]
🎧 Subscribe & Follow for new episodes on licensing and the business of IP!
Chapters
1. Welcome to Born to License! – Why I Created This Podcast (00:00:00)
2. 2007: The Year It All Began – My First Job in Licensing (00:02:08)
3. The Players in the Licensing Game – Licensors, Licensees & Agent (00:04:42)
4. Licensing is Everywhere! – From Pajamas to Toothpaste (00:05:36)
5. Why Licensing? – The Win-Win for Brands & Businesses (00:06:52)
6. Final Thoughts & What’s Next – Your First Steps Into the Licensing World (00:08:42)
8 episodes
Share
