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The gift-giving AI for businesses that increases sales by 40x
Manage episode 314991184 series 3174661
Content provided by The Sociable. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Sociable or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
It is the season for gift giving! For many of our closest friends and relatives, knowing what to buy them can be a nightmare, so imagine trying to give a gift to someone you don't know but desperately need to impress.
That is the situation for many sales representatives looking to sign large deals with prospects. This was an issue faced by Ebere Anosike, a sales veteran turned founder of ThankYouKindly, a service that uses machine learning to send gifts to professional contacts and prospects.
Anosike joins us on today's show to discuss how she founded the business and how this AI-based gift-giving process works. We also learn how customers of ThankYouKindly have, on average, reported receiving 40 times the ROI on sales prospects that receive gifts, why Anosike believes gift-giving is so impactful and how they measure the ROI for gift giving.
In addition to this Anosike explains what the book Influence, by psychology and marketing professor Dr.Robert Cialdini, taught her about persuasion and reciprocity.
186 episodes
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Manage episode 314991184 series 3174661
Content provided by The Sociable. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Sociable or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
It is the season for gift giving! For many of our closest friends and relatives, knowing what to buy them can be a nightmare, so imagine trying to give a gift to someone you don't know but desperately need to impress.
That is the situation for many sales representatives looking to sign large deals with prospects. This was an issue faced by Ebere Anosike, a sales veteran turned founder of ThankYouKindly, a service that uses machine learning to send gifts to professional contacts and prospects.
Anosike joins us on today's show to discuss how she founded the business and how this AI-based gift-giving process works. We also learn how customers of ThankYouKindly have, on average, reported receiving 40 times the ROI on sales prospects that receive gifts, why Anosike believes gift-giving is so impactful and how they measure the ROI for gift giving.
In addition to this Anosike explains what the book Influence, by psychology and marketing professor Dr.Robert Cialdini, taught her about persuasion and reciprocity.
186 episodes
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Similar to Brains Byte Back
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
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WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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continue reading
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This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
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Redefining AI is the 2024 New York Digital Award winning tech podcast! Discover a whole new take on Artificial Intelligence in joining host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and ...
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