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1 You Are Your Longest Relationship: Artist DaQuane Cherry on Psoriasis, Art, and Self-Care 32:12
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DaQuane Cherry was once the kid who wore a hoodie to hide skin flare-ups in school. Now he’s an artist and advocate helping others feel seen. He reflects on his psoriasis journey, the power of small joys, and why loving yourself first isn’t a cliché—it’s essential. Plus, a deep dive into the history of La Roche-Posay’s legendary spring. See omnystudio.com/listener for privacy information.…
Defocus Media Eyecare and Optometry Podcast Network
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Content provided by Defocus Media Eyecare and Optometry Podcast Network, Defocus Media Eyecare, and Optometry Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Defocus Media Eyecare and Optometry Podcast Network, Defocus Media Eyecare, and Optometry Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
the #1 Eyecare Podcast Network, where vision meets voice. Trusted by optometrists, opticians, ophthalmologists, and eyecare leaders, we deliver authentic conversations, clinical pearls, and real-world strategies that shape the future of patient care and practice management.
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18 episodes
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Content provided by Defocus Media Eyecare and Optometry Podcast Network, Defocus Media Eyecare, and Optometry Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Defocus Media Eyecare and Optometry Podcast Network, Defocus Media Eyecare, and Optometry Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
the #1 Eyecare Podcast Network, where vision meets voice. Trusted by optometrists, opticians, ophthalmologists, and eyecare leaders, we deliver authentic conversations, clinical pearls, and real-world strategies that shape the future of patient care and practice management.
…
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1 Say Goodbye to Puffy Eyebags with Eyederm’s Proven Formula | Dr. Josh Davidson 43:25
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Key Takeaways Eyederm bridges beauty and eye care by offering cosmetic solutions designed with dry eye safety in mind. Dry eye treatment innovations like Dry Eye Drink and Hydration Masks can improve both ocular health and patient lifestyle. Ocular aesthetics is a growing niche, and optometrists like Dr. Josh Davidson are leading the charge with patient-safe, science-backed products. Dr. Josh Davidson, Optometrist and Business Owner Eyederm is reshaping the cosmetic conversation in eye care, offering science-backed solutions for one of the most common aesthetic concerns: under-eye bags. In a recent Defocus Media Podcast episode, Dr. Josh Davidson shared his entrepreneurial journey and clinical insights that led to the creation of the Eyederm Eyebag Reducer. As the mind behind Dry Eye Drink , Hydration Masks, and now Eyederm, Dr. Davidson exemplifies how eye care professionals can innovate in the growing field of ocular aesthetics, making patients feel better and look better with products they can trust. Table of Contents Key Takeaways The Birth of Dry Eye Drink: From Clinical Insight to Innovation Hydration Mask: A Disposable, On-the-Go Solution Eyederm: Elevating Ocular Aesthetics Aesthetic Solutions for Eye Care Professionals Entrepreneurship: The Glamour and the Grind The Birth of Dry Eye Drink: From Clinical Insight to Innovation Dr. Davidson’s entrepreneurial journey began with a simple yet powerful observation: many dry eye patients were dehydrated. “When patients started drinking more water, their eyes improved, their skin glowed, and they felt better,” he shared. However, many struggled with water intake, leading him to recommend electrolyte packets like Liquid IV. But as a colleague pointed out, these were often loaded with sugar—a problem for diabetic patients. This inspired Dr. Davidson to create Dry Eye Drink, a sugar-free electrolyte powder designed with ocular safety in mind. The formula evolved into Dry Eye Drink PM, adding melatonin and chamomile to improve sleep and support ocular health overnight. This patient-focused innovation filled a crucial gap, especially as new TFOS DEWS III guidelines highlighted the importance of sleep in managing dry eye disease. Hydration Mask: A Disposable, On-the-Go Solution One of the most common complaints from patients? The inconvenience of heating up a warm compress each night. Dr. Davidson solved this with his Hydration Mask: a single-use, heat-activated eye mask that provides 12 to 15 minutes of therapeutic warmth. “I wanted something that was as convenient as it was effective,” he explained. Originally developed after a trip to Disney World, the Hydration Mask mimics the sensation of a heated compress without needing a microwave. Ideal for patients with mobility issues or multiple-story homes, it brings a new level of ease to dry eye treatment. Notably, the design is partially recyclable, aligning with modern sustainability values. Eyederm: Elevating Ocular Aesthetics Recognizing a repeated concern among his patient base—under-eye bags and fine lines—Dr. Davidson began working on Eyederm Eyebag Reducer. Traditional cosmetic options like Plexaderm delivered results but were packed with ingredients that posed risks to ocular health. Dr. Davidson’s approach? Combine European ingredient safety standards with the TFOS list of eye-safe components. The result is Eyederm, a lightweight topical cream that visibly reduces puffiness and crow’s feet in as little as 10 minutes. Effects last 8 to 12 hours and the product is safe for daily use. “If I’m going to create a product as an optometrist, it better be safe around the eyes,” Dr. Davidson emphasized. Aesthetic Solutions for Eye Care Professionals In addition to the Eyederm cream, Dr. Davidson is expanding into other cosmetic products aligned with dry eye treatment. These include gold-free under-eye patches, hyaluronic acid-based forehead micro-patches, and other ocular aesthetics tools inspired by Korean skincare innovation. “Many of these products on Amazon contain heavy metals like gold,” he warned. “They’re not only ineffective but also potentially harmful near the eyes.” By offering evidence-based alternatives, Eyederm empowers ECPs to expand their dry eye toolbox while offering cosmetic benefits. These tools not only improve patient satisfaction but also open new revenue streams for optometry practices. Entrepreneurship: The Glamour and the Grind While Dr. Davidson’s innovations are game-changing, he was candid about the challenges of entrepreneurship. From filling and shipping orders with his son to losing his voice at trade show booths, the process was anything but glamorous. “When Dry Eye Drink launched, my name and number were on the back of every box. I fielded calls directly from patients,” he said. Still, seeing his products used in national lectures and featured in clinics across the country has made the sacrifice worthwhile. For aspiring entrepreneurs, Dr. Davidson offers this advice: “Don’t wait for someone else to create the solution. If there’s a need in your clinic, you might be the best one to solve it.” Dr. Josh Davidson’s work with Eyederm, Dry Eye Drink, and the Hydration Mask reflects a powerful shift in eye care: one that blends therapeutic impact with cosmetic relevance. For professionals seeking to elevate their dry eye treatment offerings and explore the world of ocular aesthetics, his journey is both a roadmap and a call to action. Whether you’re considering private label offerings or simply looking to expand your patient education efforts, Eyederm invites optometrists to own the aesthetic conversation. Because no one understands the eyes—and what surrounds them—better than eye care professionals.…

1 Designing Eye Care Studies: Get the Right Number of Subjects 21:07
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Key Takeaways Proper sample size calculation ensures the statistical validity and credibility of clinical research results in eye care. Understanding statistical power and type I/II errors is essential for designing impactful optometry studies and interpreting data accurately. Using published studies and statistical tools like G*Power or SPSS helps clinicians and researchers calculate accurate sample sizes for meaningful outcomes. Understanding sample size calculation is essential for any eye care professional conducting clinical research. Whether you’re practicing in a private clinic, academic institution, or commercial setting, knowing how many subjects you need for your study can make or break the integrity of your results. In this Four Eyed Professor episode, Dr. Chris Lievens is joined by Dr. Nancy Briggs, Director of the Statistical Consulting Unit at the University of New South Wales, to demystify the math and methodology behind proper study design. Their insights simplify the process of designing statistically sound studies and make the world of statistical power and clinical research design more approachable to optometrists, ophthalmologists, and students alike. Table of Contents Key Takeaways The Importance of Starting with the Right Sample Size Using Previous Research to Guide Your Numbers What to Do When Results Don’t Match Expectations Making Sense of Type I and Type II Errors When Your P-Value Is “Close, But Not Quite” Tools and Software for Calculating Sample Size Embracing Research in Everyday Practice The Importance of Starting with the Right Sample Size Before diving into a study, one of the most critical steps is determining how many participants are needed. Dr. Briggs emphasized that this calculation isn’t something to be guessed: “It is really integral to the very start of the research process.” Choosing arbitrary numbers like 10 or 40 participants because they’re “nice round numbers” doesn’t cut it in evidence-based research. A proper sample size calculation depends on: Your study design The primary outcome How data will be analyzed The desired level of statistical power The acceptable type I error rate (alpha) By understanding these components, researchers can avoid common pitfalls and design studies that yield meaningful, publishable results. Using Previous Research to Guide Your Numbers If you’re not sure where to begin, previous studies are your best starting point. “You can use the mean and standard deviation from published studies to help inform your calculations,” Dr. Briggs explains. But it comes with a caution: be sure the populations and timelines are comparable. For instance, if a study measured outcomes at 12 months and your study only runs for three, you should expect and adjust for potentially smaller effect sizes. This is where conservative estimation comes into play. It’s better to plan for more variability and smaller effects than to overestimate your power and underdeliver on findings. Tip: When in doubt, aim for a slightly larger sample size than needed. Conservative estimates help ensure your study remains statistically valid even if real-world variability throws a wrench in your assumptions. What to Do When Results Don’t Match Expectations Let’s say you complete your study and discover your three-month outcome data looks vastly different from the prior 12-month study you used as a guide. What now? Dr. Briggs advises against enrolling more participants on the fly. “That was not part of the research design,” she cautions. Particularly with randomized clinical trials (RCTs), protocols should be pre-registered, and changes must follow clearly defined procedures, like interim analysis plans. Instead, publish your results. Even unexpected or inconclusive findings contribute to the scientific community and future meta-analyses. As Dr. Briggs puts it, “Whatever result you do get is important and worthy of reporting.” Making Sense of Type I and Type II Errors Understanding statistical errors is foundational to determining sample size and interpreting results. In short: Type I Error (α): Finding an effect that isn’t really there. Commonly set at 5% (p < 0.05). Type II Error (β): Missing a real effect. Controlled by setting power , typically at 80% or 90%. Dr. Briggs points out that while most researchers focus on avoiding Type I errors, minimizing Type II errors is equally crucial. This is achieved through rigorous research design, using validated measures, and having enough subjects to detect real effects. When Your P-Value Is “Close, But Not Quite” A P-value of 0.051 often sparks debate: is the result statistically significant or not? According to Dr. Briggs, the rigid cutoff of 0.05 shouldn’t overshadow the broader context. Instead of dismissing findings just above the threshold, she recommends: Interpreting the P-value as evidence against the null hypothesis Presenting the effect size and confidence intervals Evaluating consistency with secondary outcomes “If you find a P-value of 0.051, I would still say we have some evidence,” she explains. The bigger picture—context, design, and additional outcomes—matters as much as the decimal points. Tools and Software for Calculating Sample Size For eye care professionals who want to run their own calculations, Dr. Briggs offers several accessible options: Free Tools: G*Power – Free and reliable for basic calculations University-hosted websites – Especially those focused on epidemiology R Statistical Software – Free, open-source with extensive packages (coding required) Paid Tools: SPSS (Version 27 and up) – Now includes power and sample size modules SAS and Stata – Longstanding tools with comprehensive statistical features PASS (Power Analysis and Sample Size Software) – A premium but powerful option with advanced features for grant-funded researchers Regardless of which tool you use, understanding your inputs—study design, expected effect size, variability, and desired power—remains essential. Embracing Research in Everyday Practice Dr. Lievens opened the episode by noting how research often feels “unknown” or even intimidating to many practicing clinicians. Yet, with resources like accessible statistical support, user-friendly software, and expert collaborators like Dr. Briggs, conducting high-quality research is more feasible than ever. This episode highlights that every clinician, regardless of practice setting, can contribute valuable data to the field. As long as the research is well-designed, statistically sound, and ethically executed, the door to clinical inquiry is open. A solid sample size calculation is the foundation of reliable clinical research. From understanding the principles of statistical power and error types to using software tools and interpreting borderline P-values, Dr. Chris Lievens and Dr. Nancy Briggs offer a masterclass in applied research for eye care professionals. As this Four Eyed Professor episode demonstrates, research isn’t just for academics. Private practitioners and students alike can lead innovative studies when armed with the right knowledge and tools. And the best place to start? Ask the right question and make sure you have enough people to answer it.…

1 Reel Eyes Podcast: Where Blockbusters Meet the Exam Lane 23:21
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Key Takeaways The Reel Eyes Podcast offers a new approach to patient communication by connecting pop culture and eye care topics. Hosted by Dr. Jacobi Cleaver and Dr. Jacob Wilson, this series translates movie scenes into clinical insights for anterior and posterior segment care. Eye care professionals can use relatable film references to improve patient education and engagement. The Reel Eyes Podcast converges two powerful worlds: cinema and eye care, to create an innovative platform for optometrists, students, and healthcare professionals. In an industry where education and entertainment rarely intersect, this podcast presents a fresh and engaging way to explore vision care through storytelling. Created by Dr. Jacobi Cleaver and Dr. Jacob Wilson and introduced on Defocus Media by Dr. Darryl Glover, this series invites listeners to examine film through the lens of optometry. At its core, the Reel Eyes Podcast enhances doctor-patient communication by using relatable movie references to unpack complex clinical topics. Each episode serves as a resource for building stronger, more meaningful conversations in the exam room. Table of Contents : Key Takeaways Meet the Hosts: The Perfect Pairing The Power of the Podcast Format Movies as a Patient Education Tool Building a Bridge Between Entertainment and Clinical Insight From Patch to Practice: The “Elio” Effect Genre Deep Dive: Horror, Sci-Fi, and Eye Health Reel Conversations: Making Patient Dialogue Memorable Meet the Hosts: The Perfect Pairing The Reel Eyes Podcast thrives because of the natural synergy between its two hosts. Dr. Jacobi Cleaver brings deep experience as an anterior segment specialist working in a community clinic in Houston, Texas. A longtime contributor to initiatives like Black EyeCare Perspective, Dr. Cleaver is passionate about merging education with cultural relevance. Dr. Jacob Wilson complements this dynamic with his love for the posterior segment and systemic health connections. Practicing in both Arizona and California, Dr. Wilson’s medical mindset pairs perfectly with his enthusiasm for film. “If we went to dinner, there are probably two things I’d talk about: movies and eyes,” he shared, capturing the authentic heart of this podcast. The Power of the Podcast Format Why a podcast? The hosts believe this medium offers the perfect space for conversational exploration of eye care. As Dr. Cleaver explains, “We want to merge two worlds, and it’s a little something different.” The Reel Eyes Podcast offers the flexibility to break down movie moments while tying them to serious optometric principles. Listeners get an insider’s view of two doctors reacting in real-time. “Our only rule,” Dr. Cleaver says, “is we don’t talk about the movie until we get on the podcast.” This spontaneity keeps the show engaging, unscripted, and genuine. Movies as a Patient Education Tool For many doctors, explaining complex eye conditions can feel like a challenge. But film provides a familiar backdrop. When a patient sees a character with an eye patch in a blockbuster like Pixar’s “Elio,” it creates an opportunity to initiate conversations about amblyopia, vision therapy, and patching treatment. Dr. Glover notes, “Now I can reference that movie and have a better conversation with the patient in front of me. I’m connecting with something they know and love.” This approach improves comprehension, trust, and treatment adherence. Building a Bridge Between Entertainment and Clinical Insight The Reel Eyes Podcast stands apart by integrating educational moments within pop culture narratives. Dr. Cleaver’s vision began during a movie date night. While watching “Sinners,” he had an idea: “Let’s find the eye care element in every movie… and then break it down.” By uncovering eye care themes—from lens use to low vision representation—the podcast invites deeper reflection on how these visuals can teach and inspire. For example, movies featuring characters with blindness or ocular conditions offer powerful discussion points around accessibility, empathy, and optometric innovation. From Patch to Practice: The “Elio” Effect Disney Pixar’s “Elio” served as one early catalyst for the show. The young character sports an eye patch, sparking curiosity and attention in the optometry community. Dr. Cleaver and Dr. Wilson plan to dissect such visual cues in upcoming episodes. By spotlighting these moments, they provide a framework for clinicians to bring entertainment references into patient conversations—bridging fun and function in the exam room. Genre Deep Dive: Horror, Sci-Fi, and Eye Health Expect the unexpected when it comes to genre. Dr. Wilson is an avid fan of horror and science fiction, often reviewing cult classics like “Alien” or thrillers like “The Hills Have Eyes.” His co-host balances the tone with love for rewatchable comedies such as “Office Space” and “Coming to America.” Together, they explore how different genres uniquely portray visual impairment, prosthetics, ocular trauma, and more. Their upcoming review of “Bring Her Back,” featuring a visually impaired actress in a lead role, emphasizes inclusive representation. Reel Conversations: Making Patient Dialogue Memorable In clinical care, communication is everything. The Reel Eyes Podcast provides a new language for doctors to communicate with patients, grounded in emotion, metaphor, and storytelling. Dr. Glover emphasized the practical value: “This is going to impact how we prescribe and how we help our patients in the exam lane.” Whether it’s explaining diabetic retinopathy through a dramatic scene or illustrating trauma care via sci-fi moments, the podcast equips providers with tools to connect better and educate. The Reel Eyes Podcast isn’t just another entertainment show, it’s a new dimension of eye care education. By blending personal passions with clinical insight, Dr. Cleaver and Dr. Wilson provide optometrists, students, and healthcare professionals with a fresh approach to learning, teaching, and engaging with their patients. With each episode, the Reel Eyes Podcast delivers performance, convenience, and customization in how we view optometry and how optometry views the world.…
Introduction In Episode 17 of the Eye-Q Podcast, host Dr. Rudrani Banik delves into one of the most pervasive—and often under recognized, ocular surface challenges: dry eye. Joining the conversation is Dr. Masako Chen , board-certified cornea surgeon at the New York Eye and Ear Infirmary of Mount Sinai and Associate Residency Program Director, whose expertise spans cataract and corneal transplant surgery as well as advanced dry eye management. Together, they unpack the complex anatomy of the tear film, explore the latest diagnostic tools (including point-of-care inflammation testing and emerging tear film imaging), and share practical strategies from eyelid hygiene to nutritional and environmental interventions that you can integrate into your practice. Whether you’re seeking to refine your approach to meibomian gland dysfunction or curious about personalized, layer-by-layer dry eye treatment, this episode delivers actionable insights to elevate patient care. Topics Covered: Dry Eye Categories & Clinical Assessment Management of Meibomian Gland Dysfunction & Demodex Lid Hygiene & Thermal Therapies Therapeutic Strategies Contact Lens–Related Dry Eye Nutritional & Lifestyle Adjuncts Demographics & Special Populations Implementing a Multilayered Assessment Protocol Dry Eye Categories & Clinical Assessment 1. Evaporative Dry Eye When the lipid layer is compromised—often due to meibomian gland dysfunction—tears evaporate rapidly. Digital device users frequently report blur after prolonged screen time. On examination, expressibility of meibomian glands and gland dropout on meibography confirm evaporative dry eye. 2. Aqueous-Deficient Dry Eye Insufficient tear production, linked to lacrimal gland hypofunction, autoimmune disease, or age, leads to persistent dryness and ocular staining. Schirmer testing quantifies tear volume, guiding therapies that boost aqueous secretion. 3. Inflammatory Dry Eye Inflammation underlies many dry eye cases. Dr. Chen highlights point-of-care MMP-9 testing: “A tear test can reveal inflammatory markers guiding targeted anti-inflammatory therapy.” Positive results prompt initiation of cyclosporine A or lifitegrast to quell surface inflammation. Management of Meibomian Gland Dysfunction & Demodex Lid Hygiene & Thermal Therapies Dr. Chen emphasizes nightly lid cleansing to maintain meibomian gland health. Warm compresses or in-office thermal pulsation (e.g., LipiFlow) liquefy inspissated secretions. Tea-tree oil–based cleansers reduce Demodex mite load—common inflammatory contributors. Tip: Replace mascara monthly and avoid oil-based eye makeup to minimize mite proliferation. Therapeutic Strategies Anti-Inflammatory Drops Cyclosporine A (Restasis) and Lifitegrast (Xiidra) reduce ocular surface inflammation and increase tear production. Short-term corticosteroid pulses address acute flares before transitioning to maintenance immunomodulators. Tear Supplements & Devices Preservative-free artificial tears with hyaluronic acid or PEG/PG provide symptomatic relief. Regenerating ointments at bedtime protect overnight tear film. Intranasal varenicline nasal spray (Teevra) stimulates reflex tear production twice daily. In-Office Procedures Intense Pulsed Light (IPL) treats eyelid telangiectasias and improves meibomian gland function. Microblepharoexfoliation removes biofilm and Demodex debris at the lash margin. Contact Lens–Related Dry Eye Contact lens wear often exacerbates evaporative dry eye. Dr. Chen advises: Daily disposables to minimize protein and lipid deposits. Lens-compatible rewetting drops (e.g., Visine L) for on-wear relief. Periodic lens holidays to allow ocular surface recovery. Scleral lenses for severe ocular surface disease, creating a tear reservoir and shielding against evaporation. Nutritional & Lifestyle Adjuncts Omega-3 supplementation: Clinical experience supports ≥2,000 mg/day of EPA/DHA to improve meibomian gland secretions and reduce inflammation. Hydration: Aim for 1.5–2 L of water daily to maintain systemic and tear film hydration. Environmental controls: Maintain indoor humidity at 30–50 %. Position workstations away from vents or fans to reduce tear evaporation. Screen breaks: Encourage the 20-20-20 rule (every 20 minutes, look at something 20 feet away for 20 seconds) and use desktop humidifiers for heavy screen users. Demographics & Special Populations Dr. Chen observes that postmenopausal women constitute the largest dry eye demographic, but she also treats younger patients with evaporative dry eye linked to extensive screen time. Glaucoma patients on multiple preserved eyedrops often present with diffuse ocular surface inflammation; switching to preservative-free formulations or considering MIGS (minimally invasive glaucoma surgery) at the time of cataract extraction can reduce drop burden and alleviate dry eye symptoms. Implementing a Multilayered Assessment Protocol Detailed History: Document symptom triggers, digital habits, and topical medication use. Functional Testing: Tear breakup time, osmolarity, and Schirmer testing. Inflammation Screening: MMP-9 point-of-care assay. Imaging: Meibography and, when available, tear film imaging. Customized Treatment Plan: Address each tear film layer deficiency and inflammation with targeted interventions. Follow-Up & Maintenance: Reinforce lid hygiene, device therapies, and nutritional/lifestyle modifications. Conclusion Dry eye is a complex, heterogeneous disease requiring a precise, etiology-driven approach. By leveraging point-of-care inflammation assays, advanced tear film imaging, and a spectrum of pharmacologic, procedural, and lifestyle therapies, eye care professionals can deliver personalized, effective relief. Implement this multilayered protocol in practice and stay tuned for future advances in ocular surface care.…

1 Eyes Are The Story: Eye-Safe Makeup for Sensitive Eyes 33:55
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Key Takeaways Eye-Safe Makeup Revolutionizes Ocular Surface Disease Care : Discover how truly safe makeup, developed over 15 years of R&D and global expert collaboration, preserves tear-film homeostasis, minimizes inflammation, and protects patients with sensitive eyes. Seamless Clinical Adoption of Safe Cosmetic Protocols : Follow a step-by-step integration plan, staff training, patient trial kits of safe makeup, and in-lane recommendations that boost compliance and ensure consistent, irritation-free use. Measurable Patient Benefits and Practice Growth : Leverage data showing up to 30% symptom score improvements, lash regrowth without irritation, and elevated patient satisfaction fueling word-of-mouth referrals and enhancing your clinic’s SEO footprint. On this episode of the Defocus Media podcast, host Dr. Jennifer Lyerly welcomes special guest Amy Gallant Sullivan, CEO and founder of Eyes Are the Story and executive director of the Tear Film and Ocular Surface Society. Together, they explore how eye-safe cosmetics are revolutionizing care for patients with ocular surface disease and sensitive eyes. As Amy shares insights from her 15-year R&D journey and global collaborations, listeners will learn why choosing truly eye-safe formulations is essential for maintaining ocular health without sacrificing confidence or comfort. Topics Covered Why Eye-Safe Cosmetics Matter for Ocular Surface Disease Formulating Truly Eye-Safe Cosmetics Integrating Eye-Safe Makeup into Clinical Practice Step 1: Educate Your Team Step 2: Curate a Trial Kit Step 3: Incorporate into Treatment Plans Measuring Impact and Patient Outcomes Why Eye-Safe Cosmetics Matter for Ocular Surface Disease Patients with ocular surface disease often experience chronic irritation, redness, and discomfort when exposed to common cosmetic ingredients. Traditional makeup lines can contain preservatives, fragrances, and oils that destabilize the tear film, worsening symptoms in those with sensitive eyes. Integrating eye-safe cosmetics into treatment protocols helps maintain ocular homeostasis, reduces inflammatory triggers, and enhances overall quality of life. By prioritizing products tested for biocompatibility with the tear film and ocular tissues, practitioners deliver safer solutions without compromising aesthetics or patient confidence. Formulating Truly Eye-Safe Cosmetics Developing an eye-safe cosmetics line required a 15-year journey of research, collaboration, and rigorous testing. Amy Gallant Sullivan tapped into global networks of ocular surface specialists and partnered with labs in the U.S., Canada, Italy, and the U.K. to identify ingredients that: Avoid common irritants such as sulfates, parabens, and artificial dyes. Include gentle emollients to support eyelid skin health without clogging glands. Maintain an optimized pH to preserve tear film stability. Even the packaging, from pen components to applicators, was custom-designed to minimize contamination risks. As Sullivan notes, “It was a 15-year adventure to get to that point, medical-grade luxury, custom-made, hand-done products.” This meticulous approach ensures that every application of eye-safe cosmetics supports patients prone to ocular surface disease. Integrating Eye-Safe Makeup into Clinical Practice Step 1: Educate Your Team Begin with a staff training session on the impact of cosmetics on sensitive eyes. Review common patient complaints, including redness after applying eyeliner and discomfort from wearing mascara, and demonstrate how switching to eye-safe cosmetics can help alleviate these issues. Step 2: Curate a Trial Kit Assemble a sampling kit featuring two foundational products: Hypoallergenic eyeliner pen Nourishing, preservative-free mascara Offer complimentary trials to patients diagnosed with ocular surface disease, and document feedback on comfort and wear time. Step 3: Incorporate into Treatment Plans When prescribing therapies—such as IPL or prescription drops—include recommendations for at-home cosmetics. Emphasize that maintaining ocular surface integrity is a team effort, involving both in-office treatments and the daily use of eye-safe cosmetics. Patients who adopt both clinical treatments and specialized cosmetics often report faster symptom relief and longer-lasting results. Measuring Impact and Patient Outcomes Tracking outcomes validates the integration of eye-safe cosmetics: Symptom scores (e.g., OSDI) typically improve by 20–30% over a four-week period. Lash health : Patients with a history of lash loss report measurable regrowth without irritation. Patient satisfaction surveys show a 90% preference for formulations labeled “eye-safe” over conventional brands. One patient with severe blepharitis shared that makeup used to burn on application; after switching, she “could finally wear eyeliner without tears”—illustrating how targeted products enhance both ocular health and self-esteem. Adopting eye-safe cosmetics is a critical step in comprehensive ocular surface disease management for individuals with sensitive eyes. By choosing formulations free of irritants, educating staff, and integrating trials into treatment plans, eye care professionals can offer safer, more effective cosmetic options.…

1 From Optician to Optometrist: Dr. Will To’s Inspiring Path in Eye Care 1:37:42
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The journey from optician to optometrist is not a common one—but for Dr. Will To, also known as The Traveling OD, it has been a purposeful and passion-fueled evolution. In a compelling conversation with Dr. Adam Ramsey on the Play Chess Not Checkers Podcast, Dr. To shares how his early career in opticianry shaped his clinical mindset, how mentorship in optometry helped him avoid costly missteps, and how social media in optometry has amplified his impact and visibility as a young doctor. As a Transitions Change Agent and social media influencer, Dr. To exemplifies how emerging ODs can balance the art of vision care with the business of branding, leadership, and networking. His story provides practical insights for eye care professionals navigating their journey, whether from the optical bench, the exam lane, or beyond. Table of Contents From Optical Lens to Optometry School: A Unique Start Mentorship in Optometry: Lessons from the Journey Mastering the Business Side Early Building a Brand: The Traveling OD Embracing Opportunities as a Transitions Change Agent Conclusion: The Power of a Non-Linear Path From Optical Lens to Optometry School: A Unique Start Dr. To’s first exposure to eye care wasn’t behind a phoropter—it was in the lab, cutting lenses and adjusting frames. “I didn’t get into dental school,” he explained, “so I took a job at Walmart Vision Center.” That job soon turned into a certification, and he became an American Board of Opticianry (ABO)-certified optician. But his curiosity about the eye didn’t stop with frames. Working closely with optometrists sparked his interest in clinical care. As he learned to understand prescriptions and ocular health beyond lens power, he realized: “I wanted to be the one writing the Rx.” His journey from optician to optometrist gave him a hands-on understanding of the patient experience from start to finish—an advantage many traditional optometry students don’t have. This real-world lens crafting background gave him unique insight into both the technical and interpersonal elements of eye care, forming a solid foundation for his clinical training. Mentorship in Optometry: Lessons from the Journey Throughout his career shift, Dr. To credits mentorship in optometry as one of the most transformative parts of his growth. From early encouragement by a Walmart OD who noticed his potential, to more formal mentors during optometry school and externships, guidance played a major role in his professional development. “Mentorship doesn’t always have to be formal. Sometimes it’s just someone ahead of you showing you what not to do.” He also spoke about how his time working with mentors helped him avoid poor financial decisions—like opening a practice too early or not understanding student loan management. Dr. To encourages young eye care professionals to actively seek mentors and to “learn from people who’ve done what you want to do, but also learn from those who’ve made mistakes you don’t want to repeat.” This mindset helped shape his calculated approach to practice management and financial responsibility. Mastering the Business Side Early Even before graduating, Dr. To was studying the business of optometry—insurance models, real estate leases, practice acquisitions, and patient flow. While clinical skills are a focus of school, he found that practice management wasn’t taught in depth. “Understanding how practices make money, how to read a P&L, how to negotiate with landlords—these things matter,” he emphasized. For aspiring owners or associates, Dr. To recommends: Reading books on practice management Following optometry business podcasts Connecting with doctors who’ve built successful practices His early business acumen was also fueled by watching entrepreneurial-minded ODs in action—especially those who prescribe with purpose and lead their teams effectively. Building a Brand: The Traveling OD Dr. To’s alter ego, The Traveling OD , began as a way to document externships and educational events—but evolved into a full-fledged personal brand. His smart use of social media in optometry—especially Instagram and LinkedIn—has connected him with peers, brands, and mentors. “I started posting for fun, but realized that sharing my story helps other people realize what’s possible.” He strategically highlights: Eyewear styling tips Travel experiences Optical insights Practice inspiration This has made him a go-to voice for both aspiring optometrists and industry leaders looking to connect with the next generation. His advice for other ODs entering social media: “Be authentic. Find your niche. You don’t need a million followers—you need to be consistent.” Embracing Opportunities as a Transitions Change Agent Today, Dr. To is part of the Transitions Optical Change Agent program—where he helps shape the conversation around modern lens technology and the lifestyle needs of patients. This role allows him to stay engaged in both the clinical and consumer sides of eye care, while mentoring others through content, conversations, and collaborations. For him, it’s not just about wearing cool glasses—it’s about bringing visibility to what it means to care for vision. He leverages this platform to advocate for diverse career pathways, patient education, and innovative approaches to optical solutions. Conclusion: The Power of a Non-Linear Path Dr. Will To’s evolution from optician to optometrist demonstrates that non-linear paths can offer unexpected advantages. His technical beginnings, mentorship-fueled growth, business awareness, and social media savvy have uniquely positioned him for success in today’s dynamic eye care landscape. As he continues to travel—both literally and figuratively—through the world of optometry, Dr. To remains a clear example that with the right guidance, vision, and voice, eye care professionals can shape their own definition of success.…

1 How To Build Your Dream Optometric Practice From Zero In 6 Years Through Faith! 46:30
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Key Takeaways Dr. David Dada turned a failed warm start into a successful cold-start optometry practice through a blend of clinical excellence, faith, and entrepreneurial vision. His five-senses approach to the patient journey and values-based hiring strategy created a standout private practice culture rooted in trust and care. Essential Eye Care & Optical serves as both a community hub and a lasting legacy, focusing on mentorship, outreach, and making a meaningful impact beyond the exam lane. Establishing a thriving clinic from the ground up is no small feat, especially in a competitive market like Florida. But for Dr. David Dada, building a private practice in eye care was more than just a career move; it was a mission rooted in legacy, community, and faith. From humble beginnings to launching Essential Eye Care & Optical , Dr. Dada’s story offers a compelling blueprint for eye care professionals considering the optometry cold start path. In this article, eye care professionals will explore the real-world considerations behind launching a private practice, including mentorship, patient experience, culture building, and staffing. Whether you’re a student, a new graduate, or a seasoned practitioner, Dr. Dada’s story highlights the resilience, vision, and grit required to succeed in private practice optometry. Dr. David Dada, Optometrist and Practice Owner Table of Contents Learning to Lead: Early Inspiration and Entrepreneurial Drive Optometry Cold Start: Turning Disappointment into Opportunity Building a Culture: Vision, Details, and the Five-Senses Experience Hiring Strategically: From Seed Planting to Shared Purpose Patient Experience: From Check-In to Checkout Learning from Mistakes: What Every Eye Doctor Should Know Creating Legacy and Impact Beyond the Lane Learning to Lead: Early Inspiration and Entrepreneurial Drive For Dr. Dada, the journey into optometry was influenced early on by watching his father build businesses across the U.S. and Nigeria. This exposure to ownership and leadership sparked a desire not only to become a clinician but also to create something lasting. He didn’t take a shortcut. A graduate of Nova Southeastern University College of Optometry and the University of Florida, Dr. Dada developed his clinical expertise while cultivating his entrepreneurial mindset. “In Nigerian culture, we’re taught to create. To own. To lead,” he shared. That foundation would shape every decision that came after. Optometry Cold Start: Turning Disappointment into Opportunity Initially, Dr. Dada sought a warm start, joining an optician-owned optical to transition into ownership. With familiar patients and a comfortable location in Apopka, Florida, it seemed like the perfect plan. But it didn’t work out. Despite appearances, the transition plan dissolved. The experience was crushing. Instead of retreating, Dr. Dada pivoted, launching his cold-start practice in the same city. “I had to remind myself why I started. God put the desire in my heart, and I knew He’d lead me through,” he reflected. That clarity, faith, and family support helped him push through the uncertainty. Building a Culture: Vision, Details, and the Five-Senses Experience From the start, Dr. Dada was intentional about creating a space where patients would feel cared for before they even met the doctor. His philosophy? Make every sense matter. The smell of fresh coffee. The visual appeal of a chandelier-lit lobby. The tactile feel of elegant seating. These are not trivial details—they are extensions of his brand and values. “Patients should feel something the moment they walk in,” he said. From music to lighting to the snack bar, each touchpoint was designed to convey care. In private practice optometry, culture begins before the exam starts. Hiring Strategically: From Seed Planting to Shared Purpose Recruiting the right doctors didn’t happen overnight. Some connections took years to come full circle. “When I meet someone who shares a similar passion, I stay in touch,” Dr. Dada explained. Dr. Pressley and Dr. Alami, now part of the Essential Eye Care & Optical team , first met him years ago. They reconnected after graduation, driven by the culture he built and his people-first approach. “If you want great doctors, plant seeds early,” he emphasized. “Show up at school. Give out your contact info. Be present.” The result? A team aligned around shared values, clinical excellence, and purpose. Patient Experience: From Check-In to Checkout If you ask Dr. Dada the secret to patient loyalty, it’s simple: “Treat everyone like family. Educate. Don’t sell.” The exam experience is designed to be collaborative. Doctors take the time to explain retinal images, demonstrate new technologies, and connect the diagnosis to daily life. “I’m not selling you a product—I’m educating you like I would my mom,” he said. That trust extends beyond the lane. His handoff process includes warm introductions to opticians, continuity of care messages, and, where possible, small take-home gifts like branded tumblers or backpacks. “I want patients to leave with something memorable.” Learning from Mistakes: What Every Eye Doctor Should Know Like many cold-start owners, Dr. Dada initially tried to minimize costs. But he quickly learned that under-investing in staffing or overworking at the expense of family can hurt in the long run. He worked until 1 a.m. many nights. Newly married and launching his practice simultaneously, he now realizes the importance of striking a balance and making time intentional. “The practice can survive without you for a few hours. Your family needs you, too.” His advice: hire early, hire intentionally, and invest in your team. It pays dividends later. Creating Legacy and Impact Beyond the Lane Essential Eye Care & Optical isn’t just a practice, it’s a pillar in the community. Whether through outreach, supporting minority students, or mentoring future optometrists, Dr. Dada’s mission extends beyond eye exams. “I want to leave something that matters,” he said. “When I’m gone, I want people to feel the absence. That’s how I know we built something meaningful.” His vision for the future includes expansion, but not at the expense of values. Every new location must feel essential. Building a private practice in eye care isn’t about square footage, equipment, or marketing spending. It’s about people—those you serve, those you hire, and those who inspired your journey. Dr. David Dada’s path offers a grounded roadmap for optometry cold starts: root yourself in service, embrace culture, hire wisely, and lead with faith. His success isn’t just in growing a practice, it’s in creating a place where patients feel essential on every single visit.…

1 From Exam Lane to Optical: Mastering the Doctor Optician Handoff 52:43
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The doctor-optician relationship serves as a critical touchpoint in the continuum of eye care. A seamless collaboration between the optometrist and optician ensures not just accurate vision correction but also a holistic, patient-centered experience. In this engaging conversation between Dr. Darryl Glover and optician Sophia Pray , they unpack real-world strategies for strengthening this partnership, from intentional communication to mindful patient handoffs and personalized eyewear education. This article dives into the candid insights from the podcast, examining how strengthening the doctor-optician relationship can enhance every patient’s journey. Table of Contents Building a Strong Doctor Optician Relationship The Power of the Patient Handoff Mastering Optical Communication Elevating the Patient Experience Through Teamwork Social Media’s Role in Shaping Eyewear Expectations Building a Strong Doctor Optician Relationship “What if I told you that the doctor-optician relationship is unmatched?” Dr. Glover opens the podcast with this powerful question, underscoring the foundational belief that collaboration is essential to achieving success in practice. Sophia Pray shares her journey into the optical field, highlighting that this partnership is built not only on clinical expertise but on mutual respect and understanding. Sophia explains that this relationship is about shared values—being observant, intentional, and aligned in patient goals. For example, a technician or optician noticing a patient squinting or holding broken glasses can pass that information along to the doctor before the patient even enters the exam lane. This level of detail sets the tone for a proactive, informed consultation, underscoring the vital importance of this synergy. A thriving doctor optician relationship requires intentional development. Dr. Glover urges colleagues to build strong rapport with every team member—front desk, technician, optician—because this trust impacts not only patient outcomes, but also the office culture and business success. The Power of the Patient Handoff The patient handoff is not just a transition—it’s a critical moment of clarity and continuity. As Sophia notes, this begins even before the patient enters the exam room. Front desk staff and technicians should observe cues: Is the patient squinting? Holding broken glasses? Complaining of headaches? These insights form the groundwork for an intentional handoff. Sophia emphasizes the importance of the doctor verbally recommending eyewear solutions. When doctors speak their prescription aloud during the handoff, it reinforces the importance and helps the patient take it seriously. Simply writing a recommendation on paper often leads to missed communication. "When they say it where other people can hear it, the patient gets it in their head: it's important." She also cautions against three common pitfalls: Saying the prescription hasn’t changed – This discourages further discussion and leaves the opportunity on the table. Being too specific with lens or frame brands – It can box opticians into unavailable solutions. Overprescribing without understanding parameters – This creates trust issues if the recommendation cannot be fulfilled. The key takeaway? Be accurate but flexible. Use language like “I recommend progressive lenses ” instead of prescribing a specific brand or model unless you’re confident it fits the patient’s needs and prescription. Mastering Optical Communication Clear communication is the thread that binds the entire patient journey. As Sophia explains, everyone in the practice—from doctor to front desk—should understand the products being offered. It’s not just about clinical expertise; it’s about creating a cohesive language of care. Dr. Glover and Sophia both stress that patients should never feel bounced between team members or left unsure of next steps. Optical communication means everyone is informed, aligned, and confident. That includes training doctors to know the capabilities and limitations of the lenses and frames they recommend. Sophia illustrates how a doctor saying, “You need ProDesign frames,” can backfire if the frame doesn’t meet the patient’s Rx or anatomical needs. Instead, the doctor can say, “I recommend something with nose pads to help with placement,” allowing opticians the flexibility to choose what works best from available inventory. Elevating the Patient Experience Through Teamwork Teamwork is more than a mantra—it’s an operating system. Sophia explains how teams that communicate, support each other, and share notes create better experiences for both patients and staff. From identifying lens needs during intake to helping patients understand the value of progressives or photochromics, a team-first approach drives success. Sophia shares how even when a prescription doesn’t change, a simple offer—”Would you like to browse for a second pair or sunglasses today?”—can enhance care while respecting the patient’s budget. Dr. Glover adds that when optometrists include their team in vendor training and lens discussions, everyone becomes more confident in educating patients. “You can’t prescribe what you don’t understand,” he notes. "The patient should feel the same high-level care whether they're spending $10 or $1,000." Social Media’s Role in Shaping Eyewear Expectations Sophia has built a personal brand around being vibrant, authentic, and informative. She notes that while her social media may not always bring patients directly into her clinic, it inspires them to ask better questions and seek better products elsewhere. “I’ve had people from around the world message me and say, ‘I got these Transitions lenses because of you.’ That’s impact.” Dr. Glover adds that patients often arrive knowing what they want because they saw it on Instagram—whether it’s smart eyewear, photochromics, or high-fashion frames. This makes it crucial for doctors and opticians alike to align their in-office experience with what’s presented online. Consistency builds trust. Enhancing the doctor optician relationship is not about reinventing the wheel—it’s about intentional communication, mutual respect, and shared learning. By embracing teamwork, committing to patient-centered care, and avoiding communication pitfalls, eye care professionals can deliver a seamless patient experience that drives both satisfaction and practice growth. Ready to elevate your patient journey? Start with a conversation. Invite your opticians into your clinical world, and step into theirs. The difference will be profound.…

1 Building a Private Practice: Dr. Adam Ramsey’s Journey from Hustle to Visionary 39:32
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For eye care professionals at any stage of their career, Dr. Adam Ramsey’s story serves as both a blueprint and a source of encouragement. His journey into building a private practice reveals not only the hard work behind entrepreneurship but also the power of faith, adaptability, and vision. From his childhood in Trinidad to serving his community in Palm Beach Gardens, Dr. Ramsey’s reflections on why I became an optometrist shed light on how personal experiences, persistence, and purpose can shape the most impactful careers in eye care. His story isn’t just about clinical success — it’s about becoming the kind of leader who moves the profession forward. Table of Contents From Vet Clinics to Visual Fields: Discovering Optometry The Value of Strategic Risks in Private Practice Building a Private Practice from Scratch Overcoming Setbacks, Twice Strategic Hustle: Reservations, Road Trips, and Resilience From Survival to Stability: Developing a Scalable Practice Purpose, Family, and Legacy Takeaways for Eye Care Professionals From Vet Clinics to Visual Fields: Discovering Optometry Dr. Ramsey didn’t start out knowing he’d be an optometrist. In fact, he considered becoming a veterinarian after a childhood love for animals led him to volunteer every Saturday at a local vet’s office. That commitment lasted two years, but it eventually revealed what he didn’t want — to work with animals that weren’t his own. The next potential path was physical therapy, which he explored through hands-on experience in clinics. But again, something was missing. He wanted to be the one engaging directly with patients, not just managing the charts. The turning point came during a routine eye exam. He overheard his optometrist discussing a mid-day golf break with a business partner — a small but revealing detail. That simple moment sparked a realization: optometry offered freedom, flexibility, style, and service. It was the ideal fusion of business, fashion, and healthcare — all passions of his. That spark eventually ignited a fire. Dr. Ramsey pursued optometry with full force, becoming vice president of his university’s pre-optometry club and building a network before even entering school. This early exploration helped him define why I became an optometrist: to serve patients, control his career, and lead with authenticity. The Value of Strategic Risks in Private Practice Rather than rushing into ownership, Dr. Ramsey intentionally spent his early years working in as many settings as possible. He drove across South Florida, filling in at dozens of practices from Miami to Orlando. Each stop gave him new insights into practice flow, staff dynamics , optical merchandising, and patient interactions. He was observing and absorbing, constantly asking, “What would I do differently?” This self-education stage was pivotal. It allowed him to see beyond the exam lane and into the mechanics of how successful practices operated — and failed. Rather than romanticizing ownership, he studied the business side: EHR systems, frame inventory, scheduling models, and staff culture. These strategic decisions laid the groundwork for his private practice, allowing him to design a system that reflected what he valued most: exceptional care, clear workflow, and growth potential. He wasn’t just preparing to open a clinic — he was preparing to run it like a CEO. Building a Private Practice from Scratch Dr. Ramsey’s first attempt at independence came with a major leap of faith. He transitioned from working full-time in a commercial setting to splitting his schedule — four days at a retail chain, two days at his own part-time office. As patients began to follow him and request more time, the vision of a fully independent practice became clearer. Eventually, he took the plunge and devoted himself full-time to his private practice. But that first full day didn’t go as planned. He showed up ready to work and sat in silence for eight hours. No patients. No calls. Just the weight of uncertainty. Most professionals would panic — but Dr. Ramsey leaned into his faith. The very next day, he received a call that changed everything: a new opportunity to serve a tribal health system. The silence of Day 1 turned into a turning point. The lesson? Faith and consistency matter more than a packed schedule in the beginning. Overcoming Setbacks, Twice The road to ownership was not paved with luck. Dr. Ramsey faced two significant setbacks that would have discouraged most young professionals. In one case, an independent optical partner pulled the plug on their collaboration days before opening — leaving him with a lease, equipment, and no patients. In another, a corporate-owned practice closed its doors despite his growing the business by 30% in under a year. Both closures came suddenly and without fault on his part. In fact, he was excelling. Instead of giving up, he responded by filling his calendar with as many fill-in shifts as he could. He drove hundreds of miles a week, taking work wherever he could get it. He rebuilt. He reflected. And he kept going. These challenges ultimately made him more resilient and more focused on creating a sustainable business model. They were costly — emotionally and financially — but they became the backbone of his entrepreneurial grit. He realized that to build something that lasts, he’d need to stop relying on others to hold the door open. So, he built his own. Strategic Hustle: Reservations, Road Trips, and Resilience One of the most unconventional yet powerful chapters of Dr. Ramsey’s career came through a phone call from the Seminole Indian Reservation. They needed an optometrist to serve three remote locations. He accepted without hesitation. For three years, every Monday, he packed up staff, frames, and equipment, loaded up his wife’s car, and drove up to two hours each way. These weren’t glamour clinics — they were mobile extensions of trust. He provided full-scope care, from refractions to ocular disease management, while building a loyal patient base. Many of those patients still travel hours to see him today. The work was exhausting but meaningful. It provided a critical revenue stream during the early growth phase of his practice and demonstrated his commitment to accessible care. Most importantly, it helped him fine-tune every detail of practice ownership — from transport logistics to off-site optical sales. From Survival to Stability: Developing a Scalable Practice Today, Socialite Vision is a mature, mission-driven eye care brand. Formerly Iconic Eye Care, the practice has evolved to include advanced services such as headache and migraine management, dry eye treatment, myopia control, and specialty contact lens fittings. Dr. Ramsey’s approach isn’t just about treating vision — it’s about delivering an elevated experience. What truly sets his model apart is scalability. He recently hired an associate, Dr. Charlton Butts, who now manages the clinic in his absence. That addition signaled a new chapter: Dr. Ramsey could step out of the clinic without sacrificing productivity or patient care. For any eye care professional wondering how to transition from “self-employed” to “business owner,” this is the benchmark. A business that works — even when you’re not there. Purpose, Family, and Legacy Behind all the hustle is a clear sense of purpose. Dr. Ramsey is driven by more than ambition — he’s anchored by family, faith, and legacy. His wife, Chrissy, is an accomplished engineer and supportive partner. His daughter, Layla, inspires his every move. Becoming a father added new urgency and meaning to his work. It also gave him clarity. The grind wasn’t just for personal success — it was to model resilience and possibility for his family and community. His story is a reminder that why I became an optometrist isn’t just a question for interviews. It’s the foundation of a fulfilling career. It’s what keeps him grounded when challenges arise and focused when opportunities expand. His career — and his life — are about alignment. Doing work that matters, in a way that reflects who he is. Takeaways for Eye Care Professionals Dr. Ramsey’s journey is packed with lessons for students, new grads, and seasoned optometrists alike. The key isn’t just passion — it’s strategy. If you’re considering private practice, study before you leap. Shadow other doctors. Note what works. Build relationships with vendors and mentors. Document every idea. Once you open your doors, show up even when no one else does. That discipline becomes your differentiator. Take smart risks. Know that not every opportunity will work out — but every failure will teach you something. Most importantly, define your “why.” Let it guide your decisions, your branding, your hiring, and your long-term vision. Because building a private practice isn’t just about patients — it’s about building a life that reflects your values.…

1 Doctor Optical Handoff Strategies That Transform Patient Experience 33:42
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Whether you’re an awkward OD or a seasoned professional, learning to master the doctor-optical handoff can transform the entire patient experience journey. In today’s fast-paced exam lanes, the art of the doctor optical handoff is more than just a procedural baton pass—it’s a powerful tool to enhance the patient experience and build lifelong loyalty. In this episode of the Defocus Media podcast, Dr. Darryl Glover sits down with Dr. Rachel Simpson to discuss how genuine conversation, intentional presence, and patient-centered strategies can enhance care. Whether you’re an awkward OD or a seasoned professional, this discussion highlights how personal connection and authentic handoffs can have a lasting impact on both patient satisfaction and clinical outcomes. Dr. Rachel Simpson, Optometrist, Actor, and Podcaster Table of Contents Why Doctor Optical Handoff Matters From Stage to Slit Lamp: Transferring Soft Skills Small Talk Isn’t Small The Two-Minute Drill: Team-Driven Trust Prescribing Through Personalization Digital Connection: Building Trust Before the Exam Advice for Students: Building Communication Early Why Doctor Optical Handoff Matters The doctor’s optical handoff represents a defining moment in patient care. It’s the culmination of the clinical exam and the beginning of a solution-based journey that extends into the optical realm. Yet many providers treat this moment as a formality, missing the opportunity to connect deeper with the patient. Dr. Glover shares that the key to a great handoff is not just about what you say, but how you make the patient feel. “Your team should be an extension of you,” he explains. The handoff is not doctor-to-staff—it’s doctor-to-patient. That distinction redefines the mindset behind how recommendations are communicated. This moment should reaffirm the doctor’s clinical judgment while empowering the patient to take the next step in their care journey with confidence. From Stage to Slit Lamp: Transferring Soft Skills Dr. Simpson’s journey into optometry is as compelling as her insight. A former theater major and professional actress, she spent years auditioning, performing, and traveling in children’s theater. That background might seem unrelated, but it shaped how she now engages with patients. “I used to perform for audiences I couldn’t see,” she reflects. “Now, in the exam lane, I’m fully present—connecting with just one person at a time, and that matters.” The ability to read the room, remain emotionally aware, and adjust your presence to suit the patient is a theatrical skill with clinical applications. Dr. Simpson brings that awareness into the exam room, especially in her optical handoffs. When providers recognize each interaction as a unique scene—with the patient as the central character—the conversation becomes more human, and the handoff becomes an invitation to continue their care. Small Talk Isn’t Small Dr. Simpson admits that small talk doesn’t come naturally to her: “I just don’t have that ‘how’s your day’ gene.” But she recognizes its value in setting a tone of empathy and connection. Dr. Glover explains how small talk is foundational to the doctor-patient relationship. “It’s about building trust. You’re not just prescribing glasses; you’re prescribing care.” He suggests focusing on observable cues—like shoes or accessories—and asking simple lifestyle questions. These small details can reveal important context about how a patient uses their vision and what solutions might best suit them. From a favorite hiking trip to the brand of glasses they love, every detail informs a more personalized recommendation. Dr. Simpson adds that one of her go-to questions is about footwear comfort. That brief exchange helps her learn just enough about a patient’s preferences, lifestyle, or even occupation. While she initially thought those conversations didn’t lead anywhere, she now realizes they’re the gateway to more insightful care. The Two-Minute Drill: Team-Driven Trust Dr. Glover introduces what he calls the Two-Minute Drill: a strategy where the first two minutes of patient interaction are spent focusing solely on connection. That means no chart, no data—just a human-to-human conversation. But the secret to this drill lies in preparation. It begins before the doctor ever enters the room. The front desk team, the technician, even the optical staff all contribute to gathering personal details. Where is the patient going this weekend? Did they mention trouble with a certain task? “By the time I walk into the exam lane,” says Dr. Glover, “I already know what I want to talk about.” Dr. Simpson agrees and reflects that she hasn’t always empowered her team to do this. But after the conversation, she realizes the potential. “They should be extensions of me,” she notes. Empowering staff to gather context helps the doctor deliver a more targeted and empathetic handoff. Prescribing Through Personalization A handoff isn’t just clinical closure—it’s an opportunity to demonstrate that the doctor listened. Dr. Glover explains how the lifestyle cues revealed in small talk often map directly to prescribing decisions. If a patient is headed to the mountains for the weekend, he knows to discuss sunglasses and artificial tears. If they mention long drives, they may be referring to anti-fatigue lenses. Dr. Simpson reflects on how easy it is to miss these prescribing opportunities when communication is too focused on data. But by taking just a minute to ask lifestyle questions—and by leveraging the team to collect those details—the optical handoff becomes seamless. Even a comment about shoes can connect to a recommendation. Dr. Glover suggests using designer cues to guide patients in selecting frames that align with their brand affinity. When care feels custom, patients respond with more trust and higher satisfaction. Digital Connection: Building Trust Before the Exam In a modern practice, patient trust can begin well before the first hello. Dr. Glover emphasizes the power of digital presence. On social media, he shares his love for food, family, and faith. Patients walk into the clinic already feeling a connection. “They’ve seen themselves in me before we even meet,” he says. That pre-established rapport makes the optical handoff easier because the patient has already bought into the experience. It shortens the gap between the stranger and the provider. And more importantly, it frames the handoff not as a transaction, but as the continuation of a trusted relationship. Advice for Students: Building Communication Early As the episode wraps, Dr. Simpson reflects on her own experience in optometry school. While the intensity of academic demands often left little room for small talk, she urges students to begin practicing those skills early. “There’s always something to talk about,” she says. “And it’s easier to learn that in school than on the job.” Dr. Glover agrees and reminds students that their past experiences—whether in retail, food service, or theater—can give them an edge. Learning how to connect with people is a clinical skill. And just like retinoscopy, it gets better with practice. A strong doctor optical handoff isn’t about efficiency—it’s about impact. It’s about closing the loop of care in a way that feels personal, thoughtful, and specific to the patient’s lifestyle. By using the Two-Minute Drill, leveraging team communication, and viewing each interaction as a relationship (not a routine), eye care professionals can elevate every touchpoint. Dr. Simpson puts it best: “I’m performing in the lane—but I’m present.” And in that presence, trust is built.…
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