The Smartest Way to Use AI in Your Small Business Marketing ...with Lauren Petrullo

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Summary
In this conversation, Jeffro and Lauren discuss strategies for building an audience, the importance of consistency in marketing, and how to leverage AI for creative marketing and customer service. They emphasize the need for businesses to focus on long-term strategies rather than short-term wins, the significance of capturing customer information, and the potential of AI to enhance marketing efforts. Lauren shares practical advice on using video content and AI tools to improve customer engagement and streamline marketing processes.
Takeaways

• Always lean in with what you're the best at.
• Consistency in delivering promises builds trust with your audience.
• AI can be a powerful tool for brainstorming creative marketing ideas.
• It's essential to provide specific parameters when using AI for marketing.
• Capture customer information to maintain engagement and follow-up opportunities.
• Focus on re-engaging customers who have purchased once, not just new leads.
• Listening to customer feedback can provide valuable insights for improvement.
• Using AI can help automate customer service and improve response times.
• Creating video content can significantly enhance customer engagement.
• AI tools can simplify the editing process and help create more content quickly.

Chapters

00:00 Building an Audience from Scratch
03:01 The Importance of Consistency in Marketing
06:04 Leveraging AI for Creative Marketing
11:56 AI as a Customer Service Assistant
20:50 Understanding Customer Lifecycle Strategies
Links
https://perpetualtraffic.com/ (podcast)
https://mongoosemedia.us/ (website)
https://www.linkedin.com/in/laurenpetrullo/
Free High-Converting Website Checklist: FroBro.com/Checklist