"OPB Politics Now" is a weekly podcast that takes a deep dive into the hottest political topics in Oregon and the Northwest. Every Friday, OPB’s political reporters and special guests offer in-depth analysis, discussion and insight into candidates, events and issues.
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Targeting Multicultural Voters with Sean Duggan SD Media
Manage episode 438979207 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Sean Duggan owner SD Media, a media and entertainment consulting firm, has seen the media landscape for targeting voters shift dramatically, requiring a broader view of where and when to reach voters. Attending the DNC Convention in Chicago, Sean was struck by the mix of entertainment and content and the range of speakers and talent under 40 in the Democratic party. With the end of the election season in sight, new approaches to finding likely and persuadable voters through streaming services, social media, audio networks, and influencers are key to engagement.
We talk about:
- How the DNC Convention reached out to multicultural and young voters
- How media buying in the last part of the election season has been a new challenge for content creation and ad placement
- Where the new infusion of campaign dollars will be spent
- Advertising on YouTube to audience segments otherwise unreachable
- Mistakes campaigns make about how voters get their news
#SeanDuggan #PoliticalAdvertising #PoliticalAds #TargetingVoters #SpotterLA #YouTube
109 episodes
Share
Manage episode 438979207 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Sean Duggan owner SD Media, a media and entertainment consulting firm, has seen the media landscape for targeting voters shift dramatically, requiring a broader view of where and when to reach voters. Attending the DNC Convention in Chicago, Sean was struck by the mix of entertainment and content and the range of speakers and talent under 40 in the Democratic party. With the end of the election season in sight, new approaches to finding likely and persuadable voters through streaming services, social media, audio networks, and influencers are key to engagement.
We talk about:
- How the DNC Convention reached out to multicultural and young voters
- How media buying in the last part of the election season has been a new challenge for content creation and ad placement
- Where the new infusion of campaign dollars will be spent
- Advertising on YouTube to audience segments otherwise unreachable
- Mistakes campaigns make about how voters get their news
#SeanDuggan #PoliticalAdvertising #PoliticalAds #TargetingVoters #SpotterLA #YouTube
109 episodes
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Similar to Digital Politics with Karen Jagoda
"OPB Politics Now" is a weekly podcast that takes a deep dive into the hottest political topics in Oregon and the Northwest. Every Friday, OPB’s political reporters and special guests offer in-depth analysis, discussion and insight into candidates, events and issues.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Ever wondered how automation will change the world? Maybe you puzzle over what India could do to ease traffic congestion, or how China's aircraft carriers will transform Indian Ocean geopolitics? All Things Policy, a daily podcast brought to you by the Takshashila Institution, brings you all the answers. Every weekday, our researchers break down complex economic and geopolitical ideas through the lens of current events. For everyone from the busy executive to the curious student, All Things ...
…
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…
continue reading
This is the latest news in English from NHK WORLD RADIO JAPAN. This service is daily updated. For more information, please go to https://www3.nhk.or.jp/nhkworld/.
…
continue reading
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…
continue reading
Tough decisions rattle us all to the core. But for our guests on One Decision— the choices they are up against can also shape history. No pressure! They take us through all of their doubts, emotions and—sometimes unexpected--consequences. A fresh take on foreign policy. Hear the former head of Mi6, Sir Richard Dearlove alongside international journalists as they analyse, interview, and discuss.
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…
continue reading
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman, Matthew Brown, and Rob Litterst from The Hustle.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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