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Content provided by Carol Schultz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carol Schultz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Future of 2025 Digital Marketing: Farfalla Founder Paul Didwall
Manage episode 455118634 series 2907646
Content provided by Carol Schultz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carol Schultz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Carol Schultz speaks with Farfalla founder Paul Didwall about the evolving landscape of digital marketing and AI’s significant impact. The conversation highlights the shift in marketing strategies over the past decade, emphasizing the role of social media and artificial intelligence.
Throughout the conversation, Didwall stresses the balance between using AI for efficiency and the necessity of human oversight to maintain brand integrity and voice. The discussion addresses content effectiveness across different media and different generations, focusing on video, static images, and written content.
The two also explore the evolving role of SEO in an AI-driven world and propose experiments to compare AI-generated content with human-written content to assess efficiency. Both Paul and Carol express skepticism over the ability of AI to fully mimic brand voices, advocating for a mix of artificial intelligence tools and human expertise.
Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and YouTube.
Want to be our next guest expert? Email [email protected] with your information.
And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!
177 episodes
Share
Manage episode 455118634 series 2907646
Content provided by Carol Schultz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carol Schultz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Carol Schultz speaks with Farfalla founder Paul Didwall about the evolving landscape of digital marketing and AI’s significant impact. The conversation highlights the shift in marketing strategies over the past decade, emphasizing the role of social media and artificial intelligence.
Throughout the conversation, Didwall stresses the balance between using AI for efficiency and the necessity of human oversight to maintain brand integrity and voice. The discussion addresses content effectiveness across different media and different generations, focusing on video, static images, and written content.
The two also explore the evolving role of SEO in an AI-driven world and propose experiments to compare AI-generated content with human-written content to assess efficiency. Both Paul and Carol express skepticism over the ability of AI to fully mimic brand voices, advocating for a mix of artificial intelligence tools and human expertise.
Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and YouTube.
Want to be our next guest expert? Email [email protected] with your information.
And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!
177 episodes
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Similar to Evolving Your Workplace
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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…
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continue reading
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…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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