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Beyond One-Size-Fits-All Fundraising: Applying Behavioral Science to PAC Communications
Manage episode 481446559 series 3625887
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In this episode of Facts About PACs, the gang recaps NABPAC's May luncheon featuring Kevin Schulman from DonorVoice. Learn how to move from persuasion to attraction in PAC communications, understand the psychology behind donor motivation, and discover practical strategies to improve your fundraising efforts through personality-based messaging. Plus, find out the surprising statistic about PAC email open rates and why traditional generational targeting might not be as effective as industry peers once thought.
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