How to Avoid Common Sales and Marketing Mistakes with JJ Reynolds

Field Sales Unscripted

#MBA #Entrepreneur #Business #Marketing #Wesleyne Greer

32:48

America’s Sweethearts: Dallas Cowboys Cheerleaders is back for its second season! Kay Adams welcomes the women who assemble the squad, Kelli Finglass and Judy Trammell, to the Netflix Sports Club Podcast. They discuss the emotional rollercoaster of putting together the Dallas Cowboys Cheerleaders. Judy and Kelli open up about what it means to embrace flaws in the pursuit of perfection, how they identify that winning combo of stamina and wow factor, and what it’s like to see Thunderstruck go viral. Plus, the duo shares their hopes for the future of DCC beyond the field. Netflix Sports Club Podcast Correspondent Dani Klupenger also stops by to discuss the NBA Finals, basketball’s biggest moments with Michael Jordan and LeBron, and Kevin Durant’s international dominance. Dani and Kay detail the rise of Coco Gauff’s greatness and the most exciting storylines heading into Wimbledon. We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Find more from the Netflix Sports Club Podcast @NetflixSports on YouTube, TikTok, Instagram, Facebook, and X. You can catch Kay Adams @heykayadams and Dani Klupenger @daniklup on IG and X. Be sure to follow Kelli Finglass and Judy Trammel @kellifinglass and @dcc_judy on IG. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports universe! Each episode, Adams will speak with athletes, coaches, and a rotating cycle of familiar sports correspondents to talk about a recently released Netflix Sports series. The podcast will feature hot takes, deep analysis, games, and intimate conversations. Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, or wherever you get your podcasts. New episodes on Fridays every other week.…

3 years ago 20:13

MP3•Episode home

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

[01:04] - From creating content as a videographer to the marketing and analytics guru that he is today.
[04:57] - The experience of shifting into the world of data and analytics.
[07:25] - Why salespeople shouldn't focus solely on outcomes.
[10:25] - How to go about matching intentions and outcomes.
[13:50] - Figuring out when to start hiring people in your business and the challenges that come with it.
[17:25] - Experiences that have influenced how he shows up in life and work.

In this episode of the Transformed Sales Podcast, I interviewed JJ Reynolds, the Head of Marketing and Analytics at Mediauthentic, a company that helps businesses grow through measured marketing growth. JJ has worked alongside 1MM startups, multi-billion dollar companies, and everything in between to develop custom measurement and visualization solutions that dazzle everyone in the room. He and his team at Mediauthentic pride themselves on providing clients with a true marketing data partner they can rely on and trust. With experience in media buying, PPC, and advanced custom solutions, JJ is able to see the whole picture and take a predictive approach, answering the clients ‘next questions’ in initial implementations. The goal is always to deliver meaningful visualizations that anyone can take action on.

JJ’s down-to-earth humor compels clients and colleagues to laugh while they learn, which, considering his long-lasting partnerships with countless clients, seems to be the key to breaking down data silos within organizations. Nothing brings a team together and encourages productive collaboration like a good laugh and non-technical jargon. He will share his years of expertise on the importance of data in your company tools that will help you understand data better and how it can all help improve your overall business. Stay tuned!

Quotes

“At the end of the day, if sales aren't where you are, closed deals aren't where they’re supposed to be, you should know that by 45 to 90 days out depending on your sales cycle” - JJ Reynolds

“When you have a team that you’re working with, everyone should have more of a specialty so that you know who to turn to when some things go wrong” - JJ Reynolds

Learn More About JJ Reynolds in the Links Below:

LinkedIn - https://www.linkedin.com/in/jjreynoldsjr/
Website - https://mediauthentic.com/

Connect with Wesleyne Greer:

Wesleyne’s Website - https://transformedsales.com/
Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
Wesleyne on Twitter - https://twitter.com/wesleynegreer
Email Her at wesleyne@transformedsales.com

159 episodes

How to Avoid Common Sales and Marketing Mistakes with JJ Reynolds

Field Sales Unscripted

published 3 years ago

MP3•Episode home

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

[01:04] - From creating content as a videographer to the marketing and analytics guru that he is today.
[04:57] - The experience of shifting into the world of data and analytics.
[07:25] - Why salespeople shouldn't focus solely on outcomes.
[10:25] - How to go about matching intentions and outcomes.
[13:50] - Figuring out when to start hiring people in your business and the challenges that come with it.
[17:25] - Experiences that have influenced how he shows up in life and work.

Quotes

“At the end of the day, if sales aren't where you are, closed deals aren't where they’re supposed to be, you should know that by 45 to 90 days out depending on your sales cycle” - JJ Reynolds

“When you have a team that you’re working with, everyone should have more of a specialty so that you know who to turn to when some things go wrong” - JJ Reynolds

Learn More About JJ Reynolds in the Links Below:

LinkedIn - https://www.linkedin.com/in/jjreynoldsjr/
Website - https://mediauthentic.com/

Connect with Wesleyne Greer:

Wesleyne’s Website - https://transformedsales.com/
Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
Wesleyne on Twitter - https://twitter.com/wesleynegreer
Email Her at wesleyne@transformedsales.com

159 episodes

#MBA #Entrepreneur #Business #Marketing #Wesleyne Greer

All episodes

1
Driving Growth through People, Purpose, and Process | Jose Gomez | Field Sales Unscripted | E157 41:13

3 days ago41:13

41:13

In this conversation, Jose Gomez, the leader of Pure Cars, shares his journey from starting in automotive sales to leading a data-driven company that connects consumers with dealerships. He discusses the importance of investing in people, navigating industry changes, and the impact of COVID-19 on business strategies. Jose emphasizes the significance of understanding sales motivation beyond just money and the need to break generational cycles for future success. He outlines his vision for Pure Cars and the importance of aligning sales and customer experience teams to achieve growth. Connect with Jose here: https://www.linkedin.com/in/jose-gomez-99a94b56/ We hope you enjoyed this episode. Like, comment, and subscribe to never miss a new episode of Field Sales Unscripted! Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call #fieldsales #salesleadership #mentorship #salescoaching #careerdevelopment #professionalgrowth #salesperformance #salesstrategy #leadershipmindset #timemanagement #accountability #remoteteams #salessuccess #teambuilding #personalgrowth #salestips #motivation #resilience #coachingculture #salesmanagement Field Sales Unscripted, presented by Wesleyne Whittaker, is a podcast for ambitious sales professionals, frontline leaders, and field sales managers who want real, practical conversations about what it takes to succeed in today’s sales environment. Each episode explores personal career journeys, tactical selling strategies, and the mindsets that drive high performance. From mentorship and leadership to time management and team development, the show delivers actionable insights to help you grow personally and professionally - no fluff, just straight talk. Whether you're leading a team, building client relationships, or navigating change, this is your go-to resource for field sales success.…

1
The Accidental Salesperson Journey | Michael Baraky | Field Sales Unscripted | E156 32:33

10 days ago32:33

32:33

In this conversation, Michael Baraky shares insights from his journey as a salesperson at Beck Electric Actuators, discussing the intersection of engineering and sales, the importance of problem-solving, and the challenges faced in sales leadership. He emphasizes the need for trust, motivation, and understanding the economic landscape while navigating the complexities of customer relationships and internal dynamics. Contact Michael here: https://www.linkedin.com/in/michael-baraky-11b53b38/ Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call #careerdevelopment #mentorship #leadership #sales #marketing #personalgrowth #professionaladvice #worklifebalance #sales #practice #goals #success #leadership #confidence #risktaking #performance #motivation #strategy…

1
The Evolution of Sales in a Post-COVID World | John MacDougall | Field Sales Unscripted | E155 31:53

18 days ago31:53

31:53

In this conversation, John MacDougall shares his extensive journey in sales, detailing how he started right out of college and navigated through various roles in the industry. He discusses the significant changes in the sales landscape over the past decade, particularly due to COVID-19, and the challenges of modern sales, including the importance of face-to-face interactions and creative outreach strategies. John emphasizes the need for persistence and patience in building relationships and closing deals, especially in a long sales cycle environment. He also reflects on his transition from management back to direct sales, highlighting the satisfaction he finds in personal sales achievements. Contact John here: jmacdougall@southmedic.com Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call #careerdevelopment #mentorship #leadership #sales #marketing #personalgrowth #professionaladvice #worklifebalance #sales #practice #goals #success #leadership #confidence #risktaking #performance #motivation #strategy…

1
Building a Sales Team from the Ground Up | Jim Boehnlein | Field Sales Unscripted | E154 26:47

24 days ago26:47

26:47

In this conversation, Jim Boehnlein shares his journey with UVI, an AI-based vehicle inspection company, discussing the challenges and successes of building a sales team and navigating the startup landscape. He emphasizes the importance of understanding client needs, the cultural fit in hiring, and the value of a renovation mindset in leadership. Jim reflects on the lessons learned from failures and the significance of personal growth in achieving success. Find Jim on LinkedIn: https://www.linkedin.com/in/jimboehnlein/ Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call #careerdevelopment #mentorship #leadership #sales #marketing #personalgrowth #professionaladvice #worklifebalance #sales #practice #goals #success #leadership #confidence #risktaking #performance #motivation #strategy…

1
The Art of Sales: Relationship Building & Accountability | JD Dupree | Field Sales Unscripted | E153 38:02

4 weeks ago38:02

38:02

In this conversation, JD Dupree shares his unique journey from law enforcement to sales leadership at Bunzl Distribution USA. He discusses the importance of relationship-building in sales, the key traits to look for when hiring salespeople, and the significance of accountability and coaching in sales leadership. JD emphasizes the need for a growth mindset and continuous learning, especially in the face of economic uncertainty. He also provides insights on ensuring consistency across sales teams and the importance of investing in oneself for personal and professional growth. Connect with JD on LinkedIn: https://www.linkedin.com/in/jddupree/ Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call #careerdevelopment #mentorship #leadership #sales #marketing #personalgrowth #professionaladvice #worklifebalance #sales #practice #goals #success #leadership #confidence #risktaking #performance #motivation #strategy Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call…

1
The Art of Time Management in Sales | Jeremy Rinehammer | Field Sales Unscripted | E152 29:48

5 weeks ago29:48

29:48

In this conversation, Jeremy Rinehammer, the director of sales at CST Industries, shares insights into his diverse career path, the importance of sales skills, effective time management strategies, and the challenges faced in the industry. He emphasizes the significance of delegation, building team cohesion in a remote environment, and the lessons learned throughout his sales journey. Jeremy also discusses his aspirations for strategic growth within his organization. Connect with Jeremy on LinkedIn: https://www.linkedin.com/in/jeremyrinehammer/ Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call Connect with Wesleyne on LinkedIn: https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call #careerdevelopment #mentorship #leadership #sales #marketing #personalgrowth #professionaladvice #worklifebalance #sales #practice #goals #success #leadership #confidence #risktaking #performance #motivation #strategy…

1
Navigating Change in the Security Industry | Rolf "Rob" Etmans | Field Sales Unscripted | E151 36:46

6 weeks ago36:46

36:46

In this conversation, Rob Etmans, Director of Sales at Napco Security, discusses the company's extensive history and adaptability in the electronic security industry. He discusses: ➡️ the importance of scalability in their offerings ➡️ the influence of his military background on his leadership style ➡️ the significance of purpose-driven leadership. ➡️ the challenges facing the industry ➡️ the commitment to providing lasting solutions for safety Rob also shares insights on coaching team members, the dynamics of sales, and the necessity of building trust and effective communication with clients. Guest https://www.linkedin.com/in/rolf-rob-etmans-321628aa/ Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call…

1
Building Relationships with Customers | Daniel Bryan | Field Sales Unscripted | E150 28:09

7 weeks ago28:09

28:09

In this conversation, Daniel Bryan shares his journey from a 22-year military career to becoming a sales director at EasyStack. He discusses: ➡️ the challenges of transitioning to civilian life ➡️the importance of resilience and adaptability in sales ➡️the skills he learned in the military that have helped him succeed ➡️the significance of listening and understanding the customer ➡️insights on strategic growth in sales ➡️the value of mentorship in shaping one's career. Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call…

1
The Power of Mentorship in Professional Growth | Michael Haines | Field Sales Unscripted E149 37:08

8 weeks ago37:08

37:08

Welcome to the first episode of the Field Sales Unscripted Podcast (formerly the Transformed Sales Podcast)! In this episode, Michael Haines discusses his work at Tris Pharmaceuticals, focusing on ADHD solutions and the importance of long-lasting medication. He shares his: ➡️ career journey from sales to marketing ➡️ the challenges he faced during transitions ➡️ the significance of mentorship and sponsorship in professional growth ➡️ insights on the importance of practice in sales ➡️ breaking down goals for success ➡️ celebrating small wins and ➡️ redefining success for struggling teams Connect with Micheal on LinkedIn https://www.linkedin.com/in/michaelhainessalesleader/ Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call…

1
The Significance of a Well-Defined Sales Process with Kaivona Parker 39:37

45 weeks ago39:37

39:37

"Struggling in the beginning can lead to long-term success, while early success followed by struggles can be more challenging."-Kaivona Parker Summary Kaivona Parker shares her journey from wearing a hard hat in the industrial sector to being dubbed as the most un-boring in the tech sales industry. She emphasizes the importance of authenticity and engaging sales techniques. Kaivona Parker discusses the challenges she faced as a woman in a male-dominated field and how she overcame them by embracing her true self. She also provides advice for those starting out in sales and highlights the significance of setting proper expectations and focusing on improving sales acumen. The conversation explores the importance of understanding and supporting sales representatives in order to increase productivity and achieve sales goals. It emphasizes the need for managers to listen to their reps, provide guidance, and create a positive work environment. The conversation also highlights the significance of having a well-defined sales process that is not dependent on individual salespeople. It emphasizes the need for documenting processes and focusing on incremental improvements. The conversation concludes with a discussion on taking risks and trusting in one's abilities. Takeaways Authenticity and engaging sales techniques are crucial for success in the sales industry. Embracing your true self and not compromising your identity is important, especially in male-dominated fields. Setting proper expectations and focusing on improving sales acumen can lead to better results. Taking time for self-reflection and listening to your own conversations can help identify areas for improvement. Understanding and supporting sales representatives is crucial for increasing productivity and achieving sales goals. Managers should listen to their reps, provide guidance, and create a positive work environment. Having a well-defined sales process that is not dependent on individual salespeople is essential for long-term success. Documenting processes and focusing on incremental improvements can lead to sustainable growth. Taking risks and trusting in one's abilities is necessary for personal and professional growth. Chapters 00:00 -Introduction and Background 03:19 -Challenges in a Male-Dominated Field 07:31 -Advice for Younger Self 11:23 -Balancing Generosity and Financial Gain 20:28 -Setting Proper Expectations and Improving Sales Acumen 23:43 -Understanding and Supporting Sales Representatives 27:45 -The Impact of Rejection and Lack of Understanding 29:59 -Struggling in the Beginning vs. Early Success 34:11 -Slowing Down to Speed Up 37:24 -Taking Risks and Trusting in One's Abilities To Connect With Kaivona Parker LinkedIn- linkedin.com/in/kaivona-parker Website- calendly.com/kaipagency/virtual-hang Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call…

1
Prioritizing Customer Care for Success With Jospeh Michelli 23:47

48 weeks ago23:47

23:47

"It's your job to understand what the customer's biggest issue is and connect them with the right resource."- Joseph Michelli Joseph Michelli, an internationally sought-after speaker, author, and organizational consultant, shares his journey from working at a fish market to becoming a customer experience expert. He emphasizes the importance of creating value for customers and delivering on promises made during the sales cycle. Michelli discusses the significance of emotional connections in customer experiences and highlights the success of brands like Starbucks and Zappos in prioritizing customer care. He also emphasizes the importance of building partnerships and relationships with other businesses to create a thriving ecosystem. Takeaways Sales is about creating customer value and delivering on promises made during the sales cycle. Emotional connections play a crucial role in customer experiences and can lead to long-term relationships. Successful brands prioritize customer care and focus on creating positive experiences for customers. Building partnerships and relationships with other businesses can create a thriving ecosystem. Chapters 00:00- Introduction and Joseph Michelli's Background 03:24- The Importance of Customer Experience in Sales 06:26- Lessons from Pike's Place Fish Market 09:22- The Role of Organizational Change and Development 12:19- Lessons for Small Businesses 15:46- Enveloping Products in an Emotional Context 21:24- Lessons from Working with Challenger Brands Connect With Joseph Michelli LinkedIn- linkedin.com/in/josephmichelli Websites josephmichelli.com (Company) josephmichelli.com/blog/ (Blog) amzn.to/3iZvEeF (Stronger through Adversity) Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call…

1
The Power of Referrals in Generating Qualified Leads with Catherine Brown 43:47

50 weeks ago43:47

43:47

"Referrals are a powerful tool because they have already done a lot of the qualifying for you."- Catherine Brown Summary Catherine Brown shares her journey from being a technical recruiter to running a cold calling company and eventually becoming a sales trainer. She emphasizes the importance of referrals and building relationships in sales. Catherine discusses the challenges of being a business owner and the need to learn various aspects of the business, including sales. She highlights the psychology behind sales and the importance of persistence and self-mastery. Catherine also emphasizes the need for founders to have sales skills and understand the sales process. Catherine Brown and Wesleyne Whittaker discuss the importance of focusing on your strengths and passions as a business owner, rather than trying to do everything yourself. They emphasize the need to be realistic about your abilities and build a plan that allows you to leverage your strengths. They also discuss the value of practice and experience in discovering what you truly enjoy and excel at. They highlight the importance of not limiting yourself or your team based on your own limitations, and instead, embracing diversity and different skill sets to foster growth. Catherine shares her journey of building a B2B referral network and the power of referrals in generating qualified leads and long-term relationships. They also discuss the upcoming Sell Well conference, which aims to provide B2B sales development insights and networking opportunities. Takeaways Referrals are a powerful tool in sales and can lead to highly qualified leads. Building relationships and understanding clients' goals are key to successful sales. Business owners should learn sales skills and understand the sales process to manage their teams and evaluate their performance effectively. Persistence and self-mastery are crucial in sales, and rejection should not be taken personally. Founders should have sales skills and be involved in the sales process to understand their market and customers. Focus on your strengths and passions as a business owner and build a plan that allows you to leverage them. Practice and experience are essential in discovering what you truly enjoy and excel at. Don't limit yourself or your team based on your own limitations; embrace diversity and different skill sets to foster growth. Referrals are a powerful source of qualified leads and can lead to long-term relationships. The Sell Well conference provides insights and networking opportunities for B2B sales development professionals. Chapter 00:00- Introduction and Background 02:18- The Power of Referrals and Building Relationships 04:44- The Psychology of Sales: Persistence and Self-Mastery 13:37- Understanding Why People Buy 25:02- Embracing Your Strengths and Passions 27:16- Embracing Diversity and Different Skill Sets 32:29- The Power of Referrals 39:18- The Sell Well Conference Want to gain some new referral relationships with less awkwardness? On September 6th, at the Sell Well 2024 conference , you’ll meet founders & B2B professional service providers who can introduce you to their clients. You’ll walk away with new strategies for business development and new relationships with trusted advisors who like to give sales referrals. Plus, I'm speaking at the event! My followers & clients register here and use the code SELLWELL100 for $100 off the one-day conference ticket. To Connect with Catherine LinkedIn- linkedin.com/in/catherineleebrown Website- theghgn.com (Company) Email- catherine@theghgn.com…

1
How Lifelong Learning and Soft Skills Contribute to Sales Success with Kristie Jones 33:27

52 weeks ago33:27

33:27

"Good salespeople can't outsell a bad product or half-baked or non-existent processes."- Kristy Jones (Author- Sell Your Way IN") In this episode, Kristy Jones, author of 'Sell Your Way In', shares her insights and expertise on sales and business. She emphasizes the importance of identifying 'ugly babies' in business and addressing them head-on. Kristy discusses her career journey and the lessons she learned along the way. She also highlights the impact of personal biases on sales and the need to normalize conversations about money. Kristy introduces her book, 'Selling Your Way In', which provides a playbook for sales success. She emphasizes the importance of building relationships and finding personal fulfillment in sales. The episode concludes with a discussion on leadership and the power of servant leadership. Takeaways Identify and address 'ugly babies' in your business to drive revenue growth. Personal biases can impact sales performance and should be acknowledged and addressed. Normalize conversations about money to improve sales effectiveness. Building relationships and finding personal fulfillment are key to sales success. Servant leadership can have a powerful impact on sales and business. Chapters 00:00 Introduction and Background 01:15 Identifying 'Ugly Babies' in Business 04:37 Career Journey and Learning Sales 07:23 Lessons from Parents on Sales and Business 09:38 The Impact of Personal Biases on Sales 11:24 Normalizing Conversations about Money 12:44 The Importance of Allowing Silence in Sales 16:11 Dealing with Rejection and Learning from Losses 18:00 Taking Responsibility and Accountability in Sales 22:12 Introduction to 'Selling Your Way In' 23:30 The Concept of 'Accidental Sales' 26:25 The Importance of Building Relationships in Sales 29:14 The Impact of Sales on Personal Fulfillment 30:42 Upcoming Book Release: 'Selling Your Way In' 31:45 An Experience that Impacted Leadership Style 33:27 The Power of Servant Leadership 34:09 Conclusion Interested in getting more information about Kristie’s book or getting a pre-released copy, sign up at sellingyourwayin.com Book Title : "Selling Your Way IN" Release Date : August 20th Pre-Order and Updates : Sign up at sellingyourwayin.com To Connect with Kristy LinkedIn- linkedin.com/in/kristiekjones Websites kristiekjones.com (Company) kristiekjones.com/blog (Blog) kristiekjones.com/book/selling-your-way-in/ (Company) Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call…

1
Understanding Customer Needs to Build Lasting Relationships and a Strong Foundation in Sales with Karen Kelly 33:17

1 year ago33:17

33:17

"Failure is part of the journey and to have that resiliency and along the way, like the growth and the revenue that I made up has tripled the initial loss."- Karen Kelly Karen Kelly shares her journey from wanting to be a doctor to becoming a successful sales professional. She emphasizes the importance of having a strong foundation, whether it's through education or working in corporate America, to develop the skills needed for sales. Karen also highlights the significance of understanding the customer's language and needs, building relationships, and providing after-sales support. She discusses the collaboration between sales and marketing departments and the need for a unified strategy. Karen encourages embracing failure as a learning opportunity and not being afraid to take risks. Takeaways A strong foundation, whether through education or working in corporate America, is crucial for developing the skills needed for sales. Understanding the customer's language and needs, building relationships, and providing after-sales support are key to success in sales. Collaboration between sales and marketing departments is essential for aligning strategies and meeting customer needs. Embracing failure as a learning opportunity and taking calculated risks can lead to personal and professional growth. Don't play small in sales, leadership, or entrepreneurship. Take bold actions to achieve big results. Chapters 00:00- Introduction and Karen Kelly's Career Journey 08:31- The Importance of a Strong Foundation in Sales 13:10- Embracing Failure and Taking Calculated Risks 25:43- Collaboration between Sales and Marketing 31:00- Don't Play Small: Bold Actions for Big Results in Sales To connect with Karen LinkedIn- linkedin.com/in/karen-kelly-sales-trainer- Website- k2perform.com (Company) Email- karen@k2perform.com Podcast- The k2 Sales podcast Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/ Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more. Serious about shifting your sales team’s performance? Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call…

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The Power of Storytelling in Sales with Shawn Cook 24:04

1 year ago24:04