Marketing Strategy That Actually Works: The Blueprint for Business Growth | #22

From Crisis To Justice

Most businesses waste money on marketing because they don’t have a real strategy—but what if you could build a data-driven marketing plan that actually delivers results? In this episode of From Crisis to Justice, Parag Amin sits down with Angelo Ponzi, a Chief Strategy Officer, fractional CMO, and founder of Kraft, to break down how businesses can stop guessing and start making smarter marketing decisions that drive real growth. With over 25 years of experience in branding, marketing, and competitive strategy, Angelo shares how companies can position themselves for success, target the right customers, and maximize their marketing dollars. Key takeaways include:

• Marketing vs. Strategy – Why most businesses confuse the two (and why it’s killing their growth).
• How to Measure What’s Actually Working – The data-driven approach to marketing that minimizes risk.
• Niche vs. Broad Targeting – Should your business go deep or wide?
• The Power of Storytelling in Marketing – How to craft a message that connects and converts.
• The Biggest Mistakes Businesses Make in Marketing – And how to avoid them before you waste money.

If you’ve ever felt like your marketing isn’t working or isn’t delivering results, this episode will give you the blueprint to fix it. Learn more about Angelo Ponzi: Angelo's Website: https://www.craftmarketingandbranding.com/ Angelo's LinkedIn: https://www.linkedin.com/in/angeloponzi Learn more about Parag Amin: Parag's Business Law Firm: https://lawpla.com Parag's Personal Website: https://paraglamin.com Follow Parag: Instagram: https://www.instagram.com/paragaminesq TikTok: https://www.tiktok.com/@paragaminesq LinkedIn: https://www.linkedin.com/in/parag-l-amin-5504449 Facebook: https://www.facebook.com/lawplapc Subscribe to our newsletter for business law insights and updates: https://tinyurl.com/LawPLAsignup