187. Micro messaging, thought leadership and AI. How to make your marketing simple in 2025

How I Do Content

#Business #Marketing #Tahryn Bolt #Entrepreneur #Podcasting Education #Social Media #Content Marketing #Messages #Introverts #Sales

33:58

On June 25th 2025, in collaboration with Open Folk, we presented our first ever live interview event in Los Angeles. As Open Folk put it: "In These Lines is a live event where three artists each bring one song — not just to perform, but to explore. They sit down with Sofia Loporcaro, host of Before The Chorus, to talk about where the song came from, what it meant to write it, and what it still holds. Then they play it. Just the song, and the truth behind it." Find Open Folk on Instagram: @openfolkla Find Gaby on Spotify: https://open.spotify.com/artist/0K9pSmFx0kWESA9jqx8aCW?si=Wz4RUP88Qlm_RKs7QTLvWQ On Apple Music: https://music.apple.com/us/artist/gaby-moreno/472697737 Instagram: https://www.instagram.com/gaby_moreno/ Find Lily on Spotify: https://open.spotify.com/artist/0p0ksmwMDQlAM24TWKu4Ua?si=Bmdg-uIUTHu-zRUc_dqL3g On Apple Music: https://music.apple.com/us/artist/lily-kershaw/526884610 Instagram: https://www.instagram.com/lilykershaw/ Find James on Spotify: https://open.spotify.com/artist/3u50TPoLvMBXNT1KrLa3iT?si=OoLoq7ZTRZyUiytQcz0FsQ On Apple Music: https://music.apple.com/us/artist/james-spaite/905076868 Instagram: https://www.instagram.com/jamesspaite/ Subscribe: ⁠⁠⁠⁠⁠⁠⁠https://beforethechorus.bio.to/listen⁠⁠⁠⁠⁠⁠⁠ Sign up for our newsletter: ⁠⁠⁠⁠⁠⁠⁠https://www.beforethechorus.com/⁠⁠⁠⁠⁠⁠⁠ Follow on Instagram: ⁠⁠⁠⁠⁠⁠⁠@beforethechoruspodcast⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@soundslikesofia⁠⁠⁠⁠⁠⁠⁠ About the podcast: Welcome to Before the Chorus , where we go beyond the sounds of our favourite songs to hear the stories of the artists who wrote them. Before a song is released, a record is produced, or a chorus is written, the musicians that write them think. A lot. They live. A lot. And they feel. A LOT. Hosted by award-winning interviewer Sofia Loporcaro, Before the Chorus explores the genuine human experiences behind the music. Sofia’s deep knowledge of music and personal journey with mental health help her connect with artists on a meaningful level. This is a space where fans connect with artists, and listeners from all walks of life feel seen through the stories that shape the music we love. About the host: Sofia Loporcaro is an award-winning interviewer and radio host who’s spent over 8 years helping musicians share their stories. She’s hosted shows for Amazing Radio, and Transmission Roundhouse. Now on Before the Chorus, she’s had the chance to host guests like Glass Animals, Feist, Madison Cunningham, Mick Jenkins, & Ru Paul's Drag Race winner Shea Couleé. Learn more about your ad choices. Visit megaphone.fm/adchoices…

about a year ago 10:11

MP3•Episode home

The hottest topic in the online space right now is AI.

Businesses are on the lookout for AI tools that will save them time and streamline their processes.

And yes, AI IS great for helping you save time especially when it comes to your marketing.

BUT what I’m also witnessing is people making one big mistake when it comes to using AI in their business – simply because they’re SO obsessed with saving time RIGHT THIS SECOND.

The mistake?

Jumping straight into AI without nailing your core messaging first.

And I get it – you want marketing to be easier and not take you as long as it does. BUT by not setting a clear strategy and nailing your messaging FIRST, you’re actually making it harder for yourself.

But here’s the good news…

The business owners who get it right – the ones who understand that messaging comes before AI – are the ones who will be successful (and save a shitload of time) in 2025.

And in today’s episode of the How I Do Content Podcast I’m sharing how to actually simplify your marketing in 2025 without sounding like every other business using AI.

Join My Free Masterclass: How to Tell + Sell in the Age of AI

If you want to master your messaging and use AI to amplify the right things, I’d love to invite you to my free masterclass: How to Tell + Sell in the Age of AI.

In this live training, you’ll learn:

The exact marketing and sales messaging you need to stand out in 2025
The micro shifts that will turn your marketing into a money-making machine (without blending into the AI-generated noise)
How to use AI to enhance your messaging and save hours of content creation time

When: Tuesday, 4th of March

Can’t make it live? A replay will be available!

If you want marketing to be both simple and effective in 2025, this is the masterclass you don’t want to miss.

Let’s make your messaging magic – and your marketing a whole lot easier!

Want more?

Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/
Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

208 episodes

187. Micro messaging, thought leadership and AI. How to make your marketing simple in 2025

How I Do Content

published about a year ago

MP3•Episode home

The hottest topic in the online space right now is AI.

Businesses are on the lookout for AI tools that will save them time and streamline their processes.

And yes, AI IS great for helping you save time especially when it comes to your marketing.

BUT what I’m also witnessing is people making one big mistake when it comes to using AI in their business – simply because they’re SO obsessed with saving time RIGHT THIS SECOND.

The mistake?

Jumping straight into AI without nailing your core messaging first.

But here’s the good news…

The business owners who get it right – the ones who understand that messaging comes before AI – are the ones who will be successful (and save a shitload of time) in 2025.

And in today’s episode of the How I Do Content Podcast I’m sharing how to actually simplify your marketing in 2025 without sounding like every other business using AI.

Join My Free Masterclass: How to Tell + Sell in the Age of AI

If you want to master your messaging and use AI to amplify the right things, I’d love to invite you to my free masterclass: How to Tell + Sell in the Age of AI.

In this live training, you’ll learn:

The exact marketing and sales messaging you need to stand out in 2025
The micro shifts that will turn your marketing into a money-making machine (without blending into the AI-generated noise)
How to use AI to enhance your messaging and save hours of content creation time

When: Tuesday, 4th of March

Can’t make it live? A replay will be available!

If you want marketing to be both simple and effective in 2025, this is the masterclass you don’t want to miss.

Let’s make your messaging magic – and your marketing a whole lot easier!

Want more?

Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/
Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

208 episodes

#Business #Marketing #Tahryn Bolt #Entrepreneur #Podcasting Education #Social Media #Content Marketing #Messages #Introverts #Sales

All episodes

1
208. The Real Reason You’re Stuck in Business: Why the Answer Might Be in Your Akashic Records with Belinda Simons 58:27

5 days ago58:27

58:27

There often comes a point in your business where your strategy’s solid, you’re sharing content and showing up consistently… But then it feels like you’ve reached a limit that you can’t quite break through. You’re stuck at the same income level, your audience isn’t growing and you feel like everyone is quantum leaping to the next level…but you’re not. So why does this keep happening no matter what you do? If you’ve ticked all the boxes – you’ve invested in the mentors, refined your offers and even reworked your messaging but it still feels like your magic is capped – it might be time to look beyond the strategy. Because sometimes what’s holding you back isn’t your strategy, it’s an energetic pattern that’s been playing out for lifetimes – and the Akashic Records hold the key to unlocking it. And on today’s episode of the How I Do Content Podcast I’m joined by the magical Belinda Simons, a Psychic Medium and Akashic Records reader who helps soul-led business owners uncover and heal past life vows, contracts and trauma that are still playing out in their business today and keeping them stuck. Belinda accesses the Akashic Records to find the root cause of what’s keeping you stuck – whether that’s visibility fears, income plateaus, or repeating patterns you can’t seem to break. After a 30-year career in dentistry, Belinda’s body forced her to stop – and that moment became the catalyst for stepping into her energetic gifts and building the business she now runs full-time. I was also fortunate enough to support her inside Micro Messaging and help her craft messaging that matches her magic – so she can communicate this deeply intuitive Akashic Records-based work in a way that actually resonates with the people it’s meant for. This is a really great episode if you feel like you’re doing all the “right” things but you can’t quite crack through to that next level – Belinda is going to help you understand why. Let’s dive in. Connect with Belinda Simons Follow Belinda on Instagram @belindajoy_medium The Akashic Records https://www.belindajoymedium.com/akashicreset Find out more at https://www.belindajoymedium.com/ Sign up for Micro Messaging If this episode reminded you that the depth of your work is only as powerful as your ability to communicate it – that’s exactly what Micro Messaging helps you do. Because your magic deserves to be seen, felt, and understood – and your messaging is the bridge between the work you do and the people it’s meant for. Belinda joined the last round of Micro Messaging to get crystal clear on how to communicate her unique gifts – and now she’s owning her voice, speaking directly to her dream clients, and showing up in a way that converts. And now it’s your turn. Doors are open now for a limited time. Early bird pricing is still in effect which means when you sign up before Wednesday 16th July, you’ll save $500 off the full price of the program. 6-month AND 9-month payment plans are available. Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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207. The Truth About Content Planning and Building Community in the Age of AI with Carly Smith 1:05:51

12 days ago1:05:51

1:05:51

You’re doing all the “right” things – keeping up with the trends, showing up online, even asking AI to help you out… But your content feels meh, your community’s gone quiet, and deep down, you’re wondering if any of it is actually working. If you’re feeling that – today’s episode of the How I Do Content Podcast is going to hit in the best kind of way. Because today I’m joined by digital marketing strategist Carly Smith – the no-BS content queen behind Socially Graceful who helps business owners ditch the chaos and finally get their content (and their strategy) together. With 15+ years in the digital space (yes, back to MySpace and blogging days), Carly’s worked with everyone from solo biz owners to national brands. She knows how to turn big goals into content plans that actually work – and feel good to execute. In today’s episode, we talk about what really makes content connect – and why messaging matters more than any plan, platform or AI tool ever will. Carly also shares her experience inside Micro Messaging – and how it helped her refine her messaging, reconnect to her point of difference, and back herself even more as a marketer. So if your content right now feels overwhelming or like it's just not landing – this conversation will show you how to clean it up, simplify it, and finally make it work for you. Let’s dive in. Connect with Carly Smith Follow Carly on Instagram @socially_graceful Get Access to Carly’s FREE AI Content Ideas Bot https://subscribepage.io/diy-but-smart-af Find out more about at https://www.sociallygraceful.com.au/ Sign up for Micro Messaging Carly joined the last round to get clearer on how she talks about her offers, back herself as the Dumbledore-level expert she already is, and make sure her content actually works – without losing what makes it hers. So she knows the magic inside the program! Over the next 6 months we’ll work together on your messaging, your content, and your offers so it converts faster and sounds unmistakably like you. Because when your messaging actually reflects the magic of what you do – your marketing + sales gets a whole lot easier (and a whole lot more effective). Doors are open now for a limited time and with early bird pricing in effect so when you sign up before Wednesday 16th July you save $500 off the full price of the program. 6-month AND 9-month payment plans are available. Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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206. Messaging on the Mic 2025 - Volume 4 - Moving Past Referrals to Sell Your New Offer Online as an Admin and Strategy Support Specialist 16:19

19 days ago16:19

16:19

Welcome back to Messaging on the Mic! This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. To recap these are the previous Messaging on the Mic Wizards: In Volume 1, I reviewed the messaging of a funnel and automation wizard. In Volume 2, I reviewed the messaging of a career coach. And in Volume 3, I reviewed the messaging of a motherhood mentor and matrescence guide . So if you haven’t listened to those episodes, feel free to hit pause and go check them out right now. And today’s featured wizard is an admin and strategy support specialist for female solo business owners. Ready to Make Your Offer the Obvious Choice? If today’s episode has made you realise “I know my offer is solid, but my messaging isn’t really selling it…” That’s exactly what we fix inside The Obvious Choice Offer™ Workshop. This is a free, 60-minute hands-on messaging workshop where we figure out what your dream client actually needs to hear and write it together, in real time. We go live next Tuesday 8th July so make sure you save your seat at https://thesocialbolt.com.au/obvious-choice/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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205. Messaging on the Mic 2025 – Volume 3: What Makes a Transformational Offer Sell as a Motherhood Mentor 15:20

26 days ago15:20

15:20

It’s another episode of Messaging on the Mic. This is the 3rd week of this 4 week mini-series inside the How I Do Content Podcast. In Volume 1 I reviewed the messaging of a Funnel and Automation wizard. And in Volume 2 I reviewed the messaging of a Career Coach. So if you haven’t listened to Volume 1 and Volume 2 you can check them out first. And today’s featured wizard is a motherhood mentor and matrescence guide. Ready to Make Your Offer the Obvious Choice? If today’s episode has you realising your offer is great – but the way you’re talking about it isn’t landing with the people it’s meant for…let’s change that. Join me for The Obvious Choice Offer™ Workshop – a FREE 60-minute live session where we’ll workshop your messaging together in real time. You’ll walk away with the exact words to: Speak to what your dream clients actually want Show them why it matters now Position yourself as the clear choice not just another option This is practical and hands-on. By the end, you’ll have 3 message-ready assets you can use immediately in your content, sales page, or pitch. Because when your messaging lands? Your offer sells. So join me on Tuesday the 8th of July and let’s make your offer impossible to ignore. Save your seat at https://thesocialbolt.com.au/obvious-choice/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

1
204. Messaging on the Mic 2025 – Volume 2: The #1 Messaging Shift Every Career Coach Needs to Make to Sell More 14:26

5 weeks ago14:26

14:26

It’s time for me to review another biz wizard’s messaging + marketing… Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. If you haven’t yet listened to Volume 1, where I reviewed the messaging of a funnel and automation wizard – you can check that out here first. In today’s Messaging on the Mic episode, I’m featuring a Career Coach. Watch my free mini-training “Make Your Offer the One” If this episode has you realising your offer might be brilliant but your messaging isn’t making it the obvious choice… Go watch my free mini-training – Make Your Offer The One. It will show you how to turn your unique voice into a high-converting message in just 12-minutes. It’s fast. It’s practical. And it’ll change the way you talk about your offers for good. Get instant access at https://thesocialbolt.com.au/the-one/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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203. Messaging on the Mic 2025 - Volume 1 - Struggling to Convert? What Your Messaging Might Be Missing as a Funnel + Automation Strategist 12:30

6 weeks ago12:30

12:30

It’s my favourite time of the year – Messaging on the Mic is BACK! If you’re new to Messaging on the Mic Series let me get you up to speed. Messaging on the Mic is a 4 week mini-series on the How I Do Content Podcast. Anyone in my community can apply (if you’re brave enough) and then I select 4 businesses to feature on these episodes. I review their messaging and share my recommendations for how they can upgrade their messaging so they’re in demand with Beyonce-level clients 100% of the time. And why not bring you along for the ride too?! You get a glimpse into how my brain works as well as practical messaging examples in action so you can see how you could apply this to your messaging. It’s a good time all round! So now you’re up to speed, let me introduce you to our first Messaging on the Mic Wizard for 2025 – we’re starting with a funnel and automation expert who builds sales funnels that actually convert.… Watch my free mini-training “Make Your Offer the One” If this episode has you realising your offer might be brilliant but your messaging isn’t making it the obvious choice… Go watch my free mini-training – Make Your Offer The One. It will help you position your offer as the obvious choice for your dream clients in just 12-minutes. It’s fast. It’s practical. And it’ll change the way you talk about your offers for good. Get instant access at https://thesocialbolt.com.au/the-one/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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202. You Think Your Offer’s a “No-Brainer” – Here’s Why No One’s Buying It 10:39

7 weeks ago10:39

10:39

One of the phrases I hate hearing in the online space is “this offer is a no-brainer.” Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy. BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no-brainer for their ideal client – that’s lazy messaging. Because here’s the dog's honest truth… If your audience doesn’t instantly understand why your offer matters to them, right now – they won’t buy, no matter how well-priced, well-structured, or “value-packed” YOU think it is. It’s not about you or what you think is valuable – it’s about your ideal client and what motivates them to buy. So in today’s episode of the How I Do Content Podcast I’m going to tell you the real reason your “no-brainer” offer isn’t selling – and what to do about it. Let’s dive in! Watch my free mini-training “Make Your Offer the One” In 12-minutes I’ll walk you through the messaging shifts you need to stop relying on “it should be obvious” and start communicating your offer in a way that makes the right people want it now. It’s fast. It’s practical. It’ll change the way you sell. Get instant access at https://thesocialbolt.com.au/the-one/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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201. The Messy Middle: When It’s Time to Rethink Your Business (But You Don’t Know What’s Next) with Jen Heuett 1:00:00

8 weeks ago1:00:00

1:00:00

You know that moment in business when you look around and think… “How did I end up here?” The money’s coming in… You’re good at what you do… But everything feels heavier than it should. Your offers feel off, your content feels forced and deep down, you’re wondering if the business you’ve built is still right for you. If you’re nodding along, this episode of the How I Do Content Podcast is going to hit hard (in the best way). Today I’m joined by Jen from The Small Wins Co. – planning nerd, F1 fanatic, and self-proclaimed “Messy Middle Mentor.” Jen’s helped countless business owners rethink, realign, and rebuild their business foundations – but she’s also walked this path herself. Twice. In today’s episode, we talk about what happens when your business stops feeling good, why making more money doesn’t always mean you’re on the right path, and how to make changes before you burn out or burn it all down. This is the conversation I wish more people were having – it’s your reminder that you’re allowed to change your mind, realign your business, and build something that feels good again. So let’s dive into it. Connect with Jen Heuett Follow Jen on Instagram @thesmallwinsco Sign up for Jen’s Navigating the Messy Middle Masterclass Find out more about Next Level Ops Academy Want more? Watch my 12 minute Make Your Offer The One Mini Training at https://thesocialbolt.com.au/the-one/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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200. The Best of the How I Do Content Podcast. Messaging + Marketing Magic from 200 Episodes 15:11

9 weeks ago15:11

15:11

Welcome to Episode 200 of the How I Do Content Podcast! Two hundred episodes. Most podcasts don’t even make it past episode 10. It’s been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what’s hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works for YOU. And you know what’s wild? When I go back and listen to past episodes (usually while I’m repurposing them into fresh content, because... duh, strategy), I realise how relevant they still are. So in today’s 200th episode, I’m going into the vault and pulling out five of the biggest marketing and messaging lessons from some of your most-listened-to solo episodes. The ones that built my business, sold out my offers, and helped clients go from “what do I even say?” to “holy shit, I’m booked out.” So for the 200th time – let’s dive in. My gift to you loyal listeners. Watch my new 12-minute mini-training “Make Your Offer the One” to help you shift your offer from nice-to-have to need-this-now! If you’re ready to sharpen your message and make your offer the one your dream clients can’t stop thinking about – you definitely want to tune in. Get instant access at https://thesocialbolt.com.au/the-one/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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199. AI-Generated Content Won’t Sell If You Don’t Understand Your Audience 8:04

10 weeks ago8:04

8:04

Everyone and their dog is using ChatGPT to write their content right now. Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.” But let’s be honest – is it actually saving you time? Or do you need to constantly tweak, reprompt and rewrite what it spits out because it sounds like everyone else or worse like a robot that’s read one too many bro-marketing emails. But before you download another ChatGPT prompt guide, I want you to think about WHY ChatGPT is spitting out fluff that doesn’t sound like you and definitely doesn’t sell your offer. Because here’s the truth – AI can’t fix what YOU don’t understand about your ideal client. And I’m not talking about a basic witch ideal client avatar focused on demographics like “women aged 25–40 who like oat lattes and yoga.” I’m talking about real HUMAN insight – the beliefs they hold, the desires they’re chasing, the objections running through their mind the second they land on your sales page or consume your content. Because if you don’t know that – no prompt in the world can save you. So in this episode of the How I Do Content Podcast, I’m breaking down why your AI-generated content might be falling flat, what needs to come before the prompt, and how to use AI in a way that amplifies your message instead of diluting it. So let’s do this! Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

1
198. The Search for Resilience: Behind the Business, the Babies + the Book with Sonja Pototzki-Raymond 1:06:14

11 weeks ago1:06:14

1:06:14

You know what you don’t see on the highlight reel? The breakdowns behind the breakthroughs. The resilience it takes to keep showing up when it would be easier to walk away. The real, messy, magical journey behind building a business, a family, and a damn legacy. Today’s guest on the How I Do Content Podcast knows exactly what it takes. Sonja Pototzki-Raymond (aka Sonja the Search Queen) is the CEO of The Search Republic (one of Australia's most in-demand Google-accredited digital agencies), a Google Search Expert, Author, Keynote Speaker, and Fertility Advocate. Not to mention she’s helped generate over $700 million in sales for her clients while raising two beautiful girls and launching her first book The Search for Resilience (which is in stores NOW). In this episode, Sonja gives you the real story behind the business wins, the book launch, the journey to finally become a mum – and what it actually looks like to be resilient when life doesn’t go to plan. If you’ve ever wondered how to build something extraordinary without losing yourself (or your sanity) along the way this episode is your permission slip to stop playing small and start trusting yourself more. No fluff, no filters – just the real behind-the-scenes of building something extraordinary. Connect with Sonja Pototzki-Raymond Follow Sonja on Instagram @sonjathesearchqueen Order Sonja’s first book The Search for Resilience at https://www.amazon.com.au/Search-Resilience-Awaken-Warrior-Business/dp/1925452964 Download a copy of The Google Ads and SEO Checklist https://sonjathesearchqueen.com/google-ads-and-seo-checklist/ Find out more at https://sonjathesearchqueen.com/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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197. Messaging, Audience or Timing: The Real Reason Your Content Isn't Converting into Clients 11:36

12 weeks ago11:36

11:36

You’re doing all the things. You’re posting on Instagram. You’re emailing your list. Your offer is solid You’re casting content spells left and right – but the likes are low, the DMs are dead, and the sales? Missing like Voldemort’s nose. So, naturally, your brain spirals into the usual suspects: “Is it my messaging? Is it my audience? Is it the algorithm? Or does the universe just hate me?” If you’re wondering why the heck your content isn’t converting, you’re not alone. One of the most common questions I get asked is “How do I know if it’s my messaging, my audience, or the timing?” In fact one of the Wizards on the Waitlist for Micro Messaging asked me this exact question last week! So in today’s episode of the How I Do Content Podcast I’m going to share what my answer was to them so you can start doing a little investigating on your own as to why your content isn’t converting into clients. And I’m going to be real with you for a moment – because it honestly depends! There’s no cookie-cutter universal answer. It does depend on your business, your niche, your audience size, and how long you’ve been showing up. But what I can do is help you figure out how to get clear on what’s actually going on so you stop second-guessing everything and start focusing on the right thing. So let’s break it down: messaging vs. audience vs. timing… and what to do about it. Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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196. Podcasting in 2025. What's working and how to use your podcast to grow your business with Laura McRae 41:41

13 weeks ago41:41

41:41

So many business owners tell me they want to start a podcast… But then the doubts creep in: What would I even talk about? Will anyone listen? Isn’t podcasting a lot of work? Or they do start a podcast, make it to episode 5 and then it fizzles out because they’re burnt out, overwhelmed, and not seeing results fast enough. And perhaps this sounds familiar? That’s exactly why I invited today's guest Laura McRae onto the How I Do Content Podcast. Laura’s the founder of Podcast Support Services, the host of Podcasting for Business Owners and the go-to person if you want to start or grow a podcast that actually supports your business. Laura knows how to make podcasting feel simple, sustainable, and strategic. No fluff, no faffing about – just smart podcasting that builds your brand and brings in clients. This episode is full of practical gems whether you’re podcasting already, thinking about it, or trying to figure out how to make it work without working harder. So let’s get into it. Connect with Laura McRae Follow Laura on Instagram @podcast.support.services Download the Podcast guest pitch template at https://subscribepage.io/A9s1Ur Listen to the Podcasting for Business Owners Podcast https://podcastsupportservices.com.au/podcasting-for-business-owners-podcast/ Find out more at https://podcastsupportservices.com.au/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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195. Offer not selling? Don’t do this. 6:09

14 weeks ago6:09

6:09

If you have an offer that isn’t selling and you default reaction is to consider: Lowering your prices Creating a new offer (particularly a low ticket offer 👀) Creating a new lead magnet Or getting ChatGPT to pump out more content for you (or turn you into a Barbie 🙊) FOR THE LOVE OF DOGS PLEASE STOP!!!!!!!!!!!!!!!! You’re looking for the solution to your sales problem in ALL the WRONG places. What if I told you that none of these options will make your offer sell…BUT there is a better and much simpler solution… You’ll just need to listen to this week’s episode of the How I Do Content Podcast to find out! The episode might be short but as always I’m dropping a little truth bomb you need to hear. Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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194. Behind My Best Launch Content: Strategy, Psychology + Messaging That Sells 11:12

15 weeks ago11:12