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Content provided by Asia Orangio and Kim Talarczyk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Asia Orangio and Kim Talarczyk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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EP36: Why is hiring for marketing so hard?

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Manage episode 482492718 series 2653299
Content provided by Asia Orangio and Kim Talarczyk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Asia Orangio and Kim Talarczyk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Hiring for marketing is hard, especially when you’re a technical founder. If you’ve never worked closely with marketers, how can you confidently hire one?

In this episode of the In Demand Podcast, Asia and Kim break down why marketing hires are so tricky for SaaS founders.

They walk through the differences between strategic leaders vs executors, how to define the role you really need, and why under-hiring is one of the biggest mistakes founders make.

Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 482492718 series 2653299
Content provided by Asia Orangio and Kim Talarczyk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Asia Orangio and Kim Talarczyk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Hiring for marketing is hard, especially when you’re a technical founder. If you’ve never worked closely with marketers, how can you confidently hire one?

In this episode of the In Demand Podcast, Asia and Kim break down why marketing hires are so tricky for SaaS founders.

They walk through the differences between strategic leaders vs executors, how to define the role you really need, and why under-hiring is one of the biggest mistakes founders make.

Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.

  continue reading

38 episodes

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