All 12 Google Ads bid strategies EXPLAINED!

Inside Google Ads with Jyll Saskin Gales

Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers the key things you need to know about each one. After breaking them down into four main categories (impression-based, click-based, view-based, and conversion-based), she explains the nuances of each strategy, from the popular Maximize Conversions and Target CPA to the lesser-known Viewable CPM or Maximum CPV and even the newest bid strategy: Target CPC. By the end of this in-depth episode, you'll have the knowledge to confidently select the most effective bid strategy for your Google Ads campaigns.
Key Topics in this episode:

• The four types of Google Ads bid strategies
• How smart bidding strategies optimize for action
• Understanding click-based bidding strategies
• The ins and outs of view-based bid strategies for video campaigns
• How to use impression-based bid strategies for awareness and reach
• Jyll's recommendations for choosing the right bid strategy for your campaign

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Plus, members get an exclusive bid strategies cheat sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
More Inside Google Ads podcast episodes about bidding
Episode 1: Which bid strategy should you choose in Google Ads? https://jyll.ca/insidegoogleads/1
Episode 15: Should you use Maximize Conversions bidding? https://jyll.ca/insidegoogleads/15
Episode 26: Is Manual CPC bidding in Google Ads a mistake? https://jyll.ca/insidegoogleads/26
Episode 34: When should I change my bid strategy in Google Ads? https://jyll.ca/insidegoogleads/34
Episode 42: Will Maximize Conversions bidding inflate my CPCs? https://jyll.ca/insidegoogleads/42
Episode 50: Do I need to set a Target CPA or Target ROAS in Google Ads? https://jyll.ca/insidegoogleads/50
Episode 55: Can you still use Manual CPC bidding in Google Ads? https://jyll.ca/insidegoogleads/55
Episode 65: Should you use bid adjustments in Google Ads? https://jyll.ca/insidegoogleads/65
Episode 67: Why does Smart Bidding drive up my CPCs? https://jyll.ca/insidegoogleads/67
Episode 71: Should you use Target CPA bidding in Google Ads? https://jyll.ca/insidegoogleads/71
Read more about this topic on Jyll's Google Ads Blog
- Maximize Conversion Value vs Target ROAS: How Google Ads Bid Strategies Work: https://learn.jyll.ca/blog/maximize-conversion-value-vs-target-roas-how-google-ads-bid-strategies-work?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
- Maximize Conversions vs. Target CPA: A Complete Google Ads Guide: https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
- Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
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