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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

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#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 19:09

5 days ago19:09

19:09

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

Manufacturing Insights « »
Design to Value For Product Development

2 years ago 7:55

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Content provided by aPriori. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by aPriori or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Software can speed up value creation exponentially when engineers and cross-funtional teams take a design to value or DTV approach to product development.

… continue reading

85 episodes

#Business #News #Tech News #Apriori

Artwork

Design to Value For Product Development

Manufacturing Insights

published 2 years ago

Share

MP3•Episode home

Content provided by aPriori. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by aPriori or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Software can speed up value creation exponentially when engineers and cross-funtional teams take a design to value or DTV approach to product development.

… continue reading

85 episodes

#Business #News #Tech News #Apriori

All episodes

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1
AI for Profitable Sustainability 12:02

5 days ago12:02

12:02

For many manufacturing companies, the twin goals of improving profit margins and increasing sustainability have been at odds. But could AI technology change all that? Berk Birand is the CEO of Fero Labs, which focuses on achieving profitable sustainability with the help of AI.

1
Should Cost Panel 10:55

6 weeks ago10:55

10:55

Should-cost models are only powerful if they're credible, actionable, and collaborative. In this expert panel, learn how to turn cost data into real negotiation outcomes.

1
Database Technology to Improve Financial KPIs 9:15

10 weeks ago9:15

9:15

Manufacturing operations create massive amounts of data. To use that data to improve financial KPIs it takes a single verifiable version of truth that every person can access and understand.

1
How Will Tariffs Change Your Supply Chain? 13:57

14 weeks ago13:57

13:57

Given the tariffs announced last week, it’s unlikely that any supply chain moving forward in 2025 will look like it did in 2024. The question is: how will tariffs impact your supply chain? To help us make sense of this information, today’s podcast features an expert who has his ear to the ground when it comes to supply chain challenges and what smart leaders are saying we should do in this changing climate. Ron Crabtree is the host of the MetaPod podcast where he talks with supply chain experts from around the world about the challenges of building a modern, resilient supply chain. He’s also the CEO of MetaOps, helping organizations clear operational challenges like the one facing all of manufacturing today. Questions to Ask Your Procurement Team: Do we have the data to model the impact of tariffs? Do we have the technology to help us quickly make changes?…

1
Mitigating the Impact of Tariffs – Your Questions Answered 48:07

16 weeks ago48:07

48:07

Everyone in sourcing, procurement, and manufacturing has questions about tariffs. Not only will they impact my bottom line, but how do I know which of my products are impacted? And how do I make the right decisions about my supply chain with the minimum amount of disruption and the best chance of resilience in the future? Today, two experts will discuss how they obtain these insights using aPriori. Originally recorded as a live webinar , this presentation walks through how to use aProri to see the impact of tariffs on your bottom line, make trade-offs between sourcing strategies, and analyze your entire product profile for hidden cost drivers, manufacturability challenges, and speed to market. At the end of the presentation, live audience members will raise their questions and get answers.…

1
The Risks of Doing Procurement As Usual 15:40

18 weeks ago15:40

15:40

Procurement teams can't solve today's challenges of changing tariffs, rising materials prices, and shrinking time windows, if their best tool is email and excel. In this third conversation between LightSource CEO Spencer Penn and aPriori’s director of product Marketing, Chris Jeznach, we hear what’s missing from the current procurement model in most manufacturing companies today. And we’ll learn how new software technology can help bridge that gap. Spencer Penn draws from his vast experience working at Tesla and then founding LightSource, where he aims to revolutionize direct procurement in manufacturing today. From this frontline perspective, he explains the gaps he’s seen in procurement and what’s possible for teams that adopt new technology to bring the procurement process into the modern AI era.…

1
What Stops Sourcing and Engineering Teams from Achieving ROI together? 12:09

20 weeks ago12:09

12:09

For manufacturers who want to reduce cost, improve performance, and bring innovative products to market, sourcing and engineering teams should be a match made in heaven. Sourcing can help engineering avoid costly redesigns by sharing what’s possible to make in today’s market, while engineering can help sourcing get a head start in finding the suppliers with the right capabilities to make products at cost and at scale. But it often doesn’t happen that way. Today we’re discussing what holds back procurement and engineering teams from reaching their full potential together. It’s all about communication in the second of our series of conversations between Spencer Penn, the CEO of LightSource, and aPriori’s Director of Product Marketing, Chris Jeznach.…

1
Procurement Best Practices from Tesla and Beyond 14:02

22 weeks ago14:02

14:02

Procurement teams can learn from early successes and failures at Tesla, especially when it comes to trade-off analysis and early collaboration between design, sourcing, and suppliers. In this podcast, LightSource CEO Spencer Penn talks about trade-offs at Tesla between cost, performance, and risk.

1
Fix Tomorrow’s Labor Shortage Today 10:52

25 weeks ago10:52

10:52

To solve the labor shortage, manufacturing companies must re-brand as great places to work for a diverse group of workers including women and GenZ. What does it really take to attract, train, and grow a workforce that includes workers from a diversity of backgrounds? And what can manufacturers do today to make sure we’re ready for that labor market of tomorrow? Mariana Cogan is a former SVP at PTC and the current head of Marketing at Hexagon America. From her vantage point as a winner of Forrester’s Program of the Year and Full Circle Insights Greatest Overhaul Award, Mariana Cogan is ready to tell us passionately about how we can engage a new, diverse generation of workers in manufacturing and technology.…

1
The Cost of Offshoring for US Manufacturing 10:41

26 weeks ago10:41

10:41

When you think about offshoring, restoring, or nearshoring, you’re probably thinking about cost. Certainly, the cost of labor and energy is a primary deciding factor when it comes to offshoring, restoring, or neashoring decisions. But what about the hidden costs of offshoring? This is a subject our guest knows a lot about. John Gardner writes about the hidden costs of offshoring and the increasingly apparent benefits of nearshoring. He is the author of Manufacture Local: How to Make America the Manufacturing Superpower of the World .…

1
Engineering Velocity: How to Make it to Market without Cost Creep 11:30

31 weeks ago11:30

11:30

What does it take to balance high product development velocity with cost efficiency? In this Executive Talk podcast we hear from Hank Marcy, Former VP Global Product Technology, Whirlpool Corporation, about how he employed a modular strategy and smart tools like aPriori to keep costs down and velocity high.…

1
The 2 Biggest Challenges Facing Manufacturing in 2025 15:53

33 weeks ago15:53

15:53

In 2025 manufacturers are facing pressure from all sides: Inflation Labor shortages Fluctuating materials prices Uncertainty about the future of tariffs All impacting decisions for offshoring or nearshoring This is a perfect moment, in other words, to reconsider strategy and make sure you have the insights you need to make crucial strategic decisions about your manufacturing operations. To learn how today’s forward-thinking manufacturers are staying ahead with the information they need to mitigate risk and keep a lid on costs, we are hearing today from someone who spends her life talking to and helping top worldwide manufacturers — the CEO of aPriori Technologies, Stephanie Feraday. In this conversation we talk about cost, competition, and what the top manufacturers are doing to stay ahead in the economic climate of 2025.…

1
Flatten the Tech Stack 9:56

36 weeks ago9:56

9:56

When tech architecture is decades out of date, manufacturers end up with a tech stack that costs a lot and delivers little. All this can change with smart AI solutions. Mike Bowers is Chief Architect at FairCom where he helps companies reduce costs in their manufacturing processes by finding the right technological solutions to solve their biggest problems.…

1
Is The Promise of Industry 4.0 Too Good to Be True? 9:29

38 weeks ago9:29

9:29

We talk about technology adoption within the manufacturing industry as if it's a magic elixir. With the right digitization effort and the right insights platform, we say that manufacturers can lower their cost, decrease design errors, speed time to market, maybe even get CO2 under control. But is that true? Or is it all too good to be true? My guest today helps manufacturers throughout Europe, the Middle East, Africa, and India through their digitization efforts and realizing the promise of Industry 4.o. Paul Haimes is the VP of EMEAI Solutions Consulting at PTC. And he's here today to talk to us about the promises of Industry 4.0 and whether or not they really are too good to be true.…

1
Exec Talk: Why Is It So Hard to Bring Products to Market on Time? 7:39

41 weeks ago7:39

7:39

If you want to make meaningful progress towards key targets, whether that's profit margins, production cycles, or sustainability goals, you need to be humble about where you went wrong in the past and find the right insights to bridge the information gap for your decisions moving forward. In this second installment of aPriori's executive talk series, Senior Director of Product Marketing Chris Jeznach talks to Peter Bilello is CEO of CIMdata, a global researcher and strategy consultancy focused on product lifecycle management and realizing the value of PLM for the entire organization.…

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