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Marketing to Gen Z: What do Gen Z consumers want from brands?
Manage episode 360923936 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.
Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.
Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today.
Read our latest blog on Gen Z to find out more.
Host:
Andrew McDougall, Director, Mintel Beauty & Personal Care.
Guests:
Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.
Jonny Forsyth, Director, Mintel Food & Drink.
162 episodes
Share
Manage episode 360923936 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.
Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.
Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today.
Read our latest blog on Gen Z to find out more.
Host:
Andrew McDougall, Director, Mintel Beauty & Personal Care.
Guests:
Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.
Jonny Forsyth, Director, Mintel Food & Drink.
162 episodes
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