From 0 to 2,000 Monthly Donors from Grassroots Face-to-Face & Phone Fundraising with Katherine Lacefield

Missions to Movements

Katherine Lacefield is taking us behind the scenes of growing a monthly giving program from absolute zero to 2,000 committed donors in just FIVE years, all through grassroots efforts.
You’ll hear exactly how Katherine and her team used face-to-face canvassing and phone fundraising (NOT flashy ad campaigns or pricey agency consultants!) to spark long-term donor relationships. These are scrappy, creative tactics that built a high-retention recurring giving engine, all done in-house.

We also dive deep into messaging strategies (like the “3 Ps” of monthly giving: proactive, project-based, and political power), why stewardship starts on day one, and how organizations can reframe their energy around fundraising.
As the founder of Just Be Cause Consulting, Katherine has truly done it all in the fundraising world: major gifts, peer to peer campaigns, grants and my favorite topic, monthly giving. I can’t wait for you to tune in for this honest and refreshing conversation.

Resources & Links

Connect with Katherine on LinkedIn and learn more about her consultancy, Just Be Cause. Katherine also has a podcast that explores the causes that shape our world.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Chapters

1. From 0 to 2,000 Monthly Donors from Grassroots Face-to-Face & Phone Fundraising with Katherine Lacefield (00:00:00)

2. Growing Monthly Giving from Zero to 2,000 (00:01:49)

3. The Shifting Fundraising Landscape (00:04:20)

4. Building a Grassroots Street Team (00:06:43)

5. Face-to-Face Canvassing Success Strategies (00:14:32)

6. Commission-Based Teams and Incentives (00:23:54)

7. The Three P's of Monthly Giving (00:34:42)

8. Re-energizing Your Fundraising Approach (00:39:58)

9. Creative Partnerships Across Causes (00:43:14)