Content – Why? What?

Mostly Marketing with Matt Wilson

#Business #Marketing #Matt Wilson #Automotive Marketing

33:42

ChatGPT Agent is here! ↳ What the heck is it? ↳ How does it work? ↳ What do you need to know? Glad you asked, shorties. Join us for the answers. Square keeps up so you don't have to slow down. Get everything you need to run and grow your business—without any long-term commitments. And why wait? Right now, you can get up to $200 off Square hardware at square.com/go/jordan. Run your business smarter with Square. Get started today. Newsletter: Sign up for our free daily newsletter More on this Episode: Episode Page Join the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn. Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup Website: YourEverydayAI.com Email The Show: info@youreverydayai.com Connect with Jordan on LinkedIn Topics Covered in This Episode: ChatGPT Agent Mode Overview & Naming Live ChatGPT Agent Demo Walkthrough ChatGPT Agent Mode Availability & Pricing Operator vs. Deep Research Capabilities Explained ChatGPT Agent Virtual Computer Functions Spreadsheet and PowerPoint Generation in ChatGPT Mini RAG-Ready Agents with Data Connectors ChatGPT Agent Security and Biological Risk Classification Timestamps: 00:00 "Introducing ChatGPT Agent" 03:41 Potential Delay for Paid Plan Rollout 09:24 "Chat GPT Agent: New Tools Overview" 12:44 OpenAI-Microsoft Tensions Over Software Overlap 16:42 "ChatGPT's New RAG Feature Unveiled" 21:55 AI Agent with Weapon Risk 23:31 Agent Models: Boon or Bane? 29:05 "Agent Mode: Seamless Editing Integration" Keywords: ChatGPT Agent, Agent Mode, OpenAI, virtual computer, Agentic skills, Operator, Deep Research, browsing websites, web research, synthesizing information, Microsoft competitor, PowerPoint creation, Excel spreadsheet creation, terminal access, public API integration, connectors, data analysis, image generation, multi-agent environments, retrieval augmented generation, mini RAG, AI operating system, human-in-the-loop, security concerns, biology classifier, biological weapons classification, chemical weapons classification, O3 model, Google Gemini 2.5 Pro, agentic models, AI workflows, editable slide deck, Microsoft Office alternative, AI-powered presentations, spreadsheet automation, cloud-based agents, AI task automation, calendar integration, Gmail connector, Google Drive connector, Outlook connector, team collaboratio Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Try Gemini 2.5 Flash! Sign up at AIStudio.google.com to get started. Try Gemini 2.5 Flash! Sign up at AIStudio.google.com to get started. Try Gemini 2.5 Flash! Sign up at AIStudio.google.com to get started.…

4 years ago 26:22

MP3•Episode home

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss content with Terry Lancaster, Expert Panel Member at Dealer Marketing Magazine. Why should you post content on social media? What’s the goal? What should you be posting? You need a plan, but you also need to stop overthinking it and start posting. We discuss in the latest episode.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.

144 episodes

Mostly Marketing with Matt Wilson

Content – Why? What?

Mostly Marketing with Matt Wilson

published 4 years ago

MP3•Episode home

144 episodes

#Business #Marketing #Matt Wilson #Automotive Marketing

All episodes

Mostly Marketing with Matt Wilson

1
Understanding the Automotive Standards Council (ASC) 30:07

11 weeks ago30:07

30:07

In Season 10, Episode 6 of Mostly Marketing , Matt Wilson is joined by Mia Umanos, CEO and Founder of Clickvoyant, for an in-depth conversation about the Automotive Standards Council (ASC). Along with insights from SilverBack Advertising, Mia helps decode the ASC — what it is, why it matters, how to set it up, and how it can empower automotive dealers to better understand and leverage their Google Analytics 4 data. We break down the strengths, the weaknesses, and everything dealers need to know to stay ahead. A must-listen for anyone looking to make smarter, data-driven marketing decisions. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.…

Mostly Marketing with Matt Wilson

1
Useless Ramblings 11:16

11 weeks ago11:16

11:16

In this short and chaotic episode of Mostly Marketing , Matt Wilson dives into a series of random rants — from the ups and downs of CVS Pharmacy customer service, to confusing tariff pricing, and, of course, the eternal struggle of what to actually call iced Coffee. It’s unfocused, it’s messy, and somehow, it stil got posted on the internet. Tune in for some mostly marketing... and mostly rambling. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google…

Mostly Marketing with Matt Wilson

1
Let's Talk Video (Content) 29:28

20 weeks ago29:28

29:28

New Episode! Let’s Talk Video 🎙️ A lot of people get hung up on where their video ad is going to run—YouTube, Hulu, CTV, social… But the real question is: What’s actually in the video? Too often, the creative is an afterthought when it should be the first thing you figure out. I sat down with Robert Weiss, President of MultiVision Digital, to break it all down: 🎥 Why video content matters more than placement 📺 How to create videos that actually work ⚡ The biggest mistakes businesses make with video 📈 How to batch-produce content & make life easier If you're thinking about video marketing (or just want to do it better), give this one a listen! 🎧 Check it out now! #MostlyMarketing #VideoMarketing #ContentFirst #MarketingTips Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.…

Mostly Marketing with Matt Wilson

1
What the heck is QoreAI? 🤔 31:47

23 weeks ago31:47

31:47

In this episode of Mostly Marketing , Matt sits down with Todd Smith, CEO of QoreAI, to answer the big question: What the heck is QoreAI? 🤔 Todd breaks down what they do, why their positioning statement— "The Intersection of AI and Automotive" —is a little head-scratching , and how AI is transforming the automotive industry. If you've ever wondered how AI fits into car sales, marketing, and operations, this episode is for you. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎥 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think!…

Mostly Marketing with Matt Wilson

1
Answer the Damn Phone 9:34

24 weeks ago9:34

9:34

Fueled by caffeine and sunshine at 7 AM, Matt dives into this episode titled "Answer the Damn Phone." What’s he fired up about? The simple yet critical truth: not answering the phone is the #1 way to lose business. Matt shares a story about a true “yenta” who talks to everyone —and how that habit can be a game-changer for business success. Tune in for an energetic, no-nonsense take on why every missed call is a missed opportunity! Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎥 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think!…

Mostly Marketing with Matt Wilson

1
Coffee, Holidays, Humans 13:07

28 weeks ago13:07

13:07

In the first episode of Season 10 , Matt kicks things off with a quick detour into life’s essentials: Coffee and Cream of Wheat. 🍵 But don’t worry—it’s all business after that! We dive into topics like holidays, time off, and why employee satisfaction is more than just a nice-to-have. Tune in to hear Matt’s take on giving employees a generous number of holidays and why having a real human answer the phone makes all the difference. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎥 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think!…

Mostly Marketing with Matt Wilson

1
Season 9 Finale / Best Direct Mail Piece Ever 8:18

31 weeks ago8:18

8:18

In the Season 9 finale of Mostly Marketing with Matt Wilson , Matt shares the story of the single best direct mail piece he's ever received—and gives credit where credit is due to the dealership that sent it. But here’s the kicker: that already-great mailer could have been even more effective with a programmatic display campaign from SilverBack Advertising. Tune in to find out how you can elevate your direct mail strategy to new heights and drive even greater results! Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎥 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen, and let us know what you think!…

Mostly Marketing with Matt Wilson

1
What Is "Good" Inventory? 23:36

33 weeks ago23:36

23:36

In this episode of Mostly Marketing with Matt Wilson , Matt teams up with John Costanza, Director of Programmatic at Silverback Advertising, to explore what truly makes ad inventory "good" in programmatic advertising. They dive into the role of The Trade Desk’s S&P 500 list, the use of premium versus open inventory, and why context matters in campaigns. From humorous takes on obscure ad placements to real-world insights on connected TV and in-app advertising, this episode offers a fresh look at how to balance ad quality with audience targeting. Perfect for marketers seeking to optimize their programmatic strategy!…

Mostly Marketing with Matt Wilson

1
The Law of Focus and Jailable Offenses 40:08

33 weeks ago40:08

40:08

In this episode of Mostly Marketing with Matt Wilson , Matt is joined by John Costanza, Director of Programmatic at Silverback Advertising for a conversation that explores everything from food and drink etiquette at restaurants to the “Law of Focus” in marketing, based on The 22 Immutable Laws of Marketing . Along the way, they critique cheesy dealership ads, share personal anecdotes (including a Great Dane wreaking havoc on Christmas lights), and lay down some controversial coffee drinking rules. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.…

Mostly Marketing with Matt Wilson

1
Charitable Donations / Wipers on the Bus 35:49

38 weeks ago35:49

35:49

In this episode of Mostly Marketing with Matt Wilson , Matt teams up with John Constanza, Director of Programmatic at SilverBack Advertising, to chat about how they decide where to donate their personal money—and how the businesses they've worked for choose their charitable causes. They share stories from the car dealership world and beyond, giving you insights into balancing personal passions with business goals. Oh, and by the end of the episode, things go a little off the rails when they start talking about everyone's favorite kids' song, "The Wheels on the Bus." Tune in for marketing advice, charitable giving tips, and some poor singing.…

Mostly Marketing with Matt Wilson

1
Friction Is Bad 34:53

46 weeks ago34:53

34:53

In the latest episode of Mostly Marketing with Matt Wilson , Matt is joined by special guest John Costanza to explore the critical role of friction in business interactions. The duo delves into how friction—any obstacle or hassle a customer encounters—can significantly impact customer retention and satisfaction. Matt and John emphasize the importance of creating low-friction experiences, where interactions are smooth and seamless. They discuss how simple conveniences, like easy ordering and payment processes or quick customer service, are not just nice-to-haves but essential for keeping loyal customers. The conversation highlights the value of investing in solutions or services that remove friction from the customer journey, making it easier for businesses to meet their customer’s needs. When businesses minimize friction for their customers, they not only enhance customer satisfaction but also build stronger, long-lasting relationships. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
The Importance of Patience (and Coffee) 30:35

1 year ago30:35

30:35

Dive into the latest episode of Mostly Marketing with Matt Wilson: "The Importance of Patience (and Coffee)" with John and Melissa sharing insights on setting long-term goals and the need for consistent efforts. We discuss how audience behavior, market trends, and platform algorithms can impact the timeline for seeing results. Tune in now for a caffeine-fueled journey to mastering patience in marketing! #MarketingTips #Podcast #PatienceAndCoffee #MostlyMarketing #SilverBackAdvertising Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
DSP’s, Dos and Don’ts of Customer Service and Donut Tires 26:03

1 year ago26:03

26:03

In the latest episode of Mostly Marketing with Matt Wilson, we start off by exploring the new Google DV360 announcement before pivoting to some stories about terrible customer service. After Matt and his co-host John get through complaining about bad customer service, they share some stories about good experiences they’ve had at CDJR stores before we learn that Matt doesn’t know how to change a tire. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Gift Cards, Voicemail and Garbage Cans 37:20

1 year ago37:20

37:20

In the latest episode of Mostly Marketing with Matt Wilson "Gift Cards, Voicemail and Garbage Cans," Matt chats with David Hetzel, the General Manager of Fred Beans Ford of Boyertown, PA. This episode delves into customer interactions and first hand experiences shared by David, emphasizing the crucial reminder that customers always have a choice. Even seemingly minor oversights can lead customers to consider taking their business elsewhere. The episode may serve as a reminder for businesses to continuously strive for excellence in customer service to foster lasting relationships and loyalty. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
I'm In Market 22:22

1 year ago22:22

22:22

In the latest episode of Mostly Marketing with Matt Wilson, listeners join John Costanza, a Programmatic Specialist at SilverBack Advertising, as he immerses himself "In Market" for a new vehicle. By actively participating in the car-buying process, John aims to uncover friction points and gain firsthand insights into consumer experiences. Alongside this journey, he meticulously measures the various types of advertising and media encountered, leveraging his expertise to dissect their effectiveness. This hands-on approach not only enriches John's understanding of the customer journey but also provides invaluable data to inform advertising strategies for SilverBack Advertising's clients. As John navigates the complexities of purchasing a new vehicle, his unique vantage point as a Programmatic Specialist offers listeners a rare glimpse into the advertising strategies permeating the automotive industry. By scrutinizing the ads and media encountered during his quest, John is poised to identify the most impactful approaches for reaching and influencing potential car buyers. Through this immersive exploration, John not only uncovers the challenges faced by consumers but also underscores the importance of data-driven insights in shaping effective marketing campaigns. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Paid Search: The Age Old Question 14:43

2 years ago14:43

14:43

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about the age-old paid search questions. To buy your own name or not. There is much discussion in the marketing world about dealer name or brand campaigns. Should you buy your own business name in your SEM advertising? We chat about it and get the opinions of some industry experts. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
The Science Behind Achieving Better Results 33:31

3 years ago33:31

33:31

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about attribution. It’s a frequent topic on this podcast, but in this episode we brough in a couple of experts. We’re joined by Amanda Juip from Urban Science and Shane Stender from SilverBack Advertising. Together, their companies have put out a fantastic case studies on advertising attribution that helps close the gap between marketing dollars spent and actual dealer results. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
You Tube / Netflix / Kid Rock 33:11

3 years ago33:11

33:11

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about YouTube with THE YouTube guy in our industry, Jeff Hunter, known as General Motors Jeff. We also touch on the Netflix announcement about ads and complain a little about Kid Rock’s rhyming skills. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Chad Graves @ Reunion Marketing / '60 Hour A Week Guy' / Let's Go Mets! 30:18

3 years ago30:18

30:18

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about the NY Mets, ’60 Hour A Week Guy’ and have a conversation with Chad Graves, VP of Sales at Reunion Marketing. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Creepy Smile / Tik Tok Dealership Review / The Future of BDC's 45:34

3 years ago45:34

45:34

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about the genius promotion for the horror flick ‘smile’, chat about a dealership review left on TikTok and Wendy Reeves from BDC Angels joins us to discuss training and the future of BDC’s. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Job Hopping / Someone Sell Me Something / Pumpkin is Overrated 56:29

3 years ago56:29

56:29

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about a few things going on in the automotive industry, and something going on in the world that needs to be addressed. We’ll chat about job hopping, being sold, handling customer reviews, redbull and pumpkin flavored stuff. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
The Follow Up 7:03

3 years ago7:03

7:03

The Follow Up In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the follow up. It’s SO easy to NOT call someone back. The blow off is the easiest thing in the world. But it making the call THAT hard? We chat about something as basic as following up in this episode. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Cardboard Box Theory 6:33

3 years ago6:33

6:33

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the Cardboard Box Theory. It might be a theory Matt made up, but we’re not sure. Listen to find out what it is and how it can help you see the shopping experience at your store from your customers perspective. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Cold Calling Adventure 47:26

3 years ago47:26

47:26

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss Justin Searles Cold Calling Adventure. Justin is the VP of Sales at Think Ad Group and SALT Automotive. A couple months ago he announced on LinkedIN that he was going to walk in cold on a bunch of dealerships in one day. There are lots of things to learn from Justin’s adventure. Listen and learn! Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Ordering a Rivian 4:40

3 years ago4:40

4:40

In this Episode of Mostly Automotive Marketing with Matt Wilson we put a deposit down on a new Rivian…that sweet looking 100% electric pickup truck. Why? As a test to see what they are doing and see if we can learn anything from it. Follow along with the adventure of ordering an electric truck direct from the manufacturer. (Side Note: I'm not buying a Rivian). Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Getting Fired 24:20

3 years ago24:20

24:20

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss getting fired. Nobody wants to get fired. Nobody wants to fire anyone either. We'll chat about letting employees go, getting let go, getting fired by clients and more. My guest is the Founder and CEO at Lead Lab Media, Sara Johnson. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
I'm Back from Bereavement Leave 21:32

3 years ago21:32

21:32

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss Cancer and Company Culture. I’ll share with you a traumatic story and how my company helped me get through it. I invite you listen; think about your own life and the company you work for. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Camera Etiquette / Absolute Attribution / Fandom 17:00

4 years ago17:00

17:00

In this Episode of Mostly Automotive Marketing with Matt Wilson we start off talking about camera etiquette. Do you turn your camera on for meetings or keep it off? We’ll discuss the etiquette and share peoples LinkedIN comments. We’ll also discuss ‘absolutely’ attribution. Is it possible to know EXACTLY what convinced someone to buy a car? Of course not! We’ll discuss. Also, is it possible to be BOTH a Patriots Fan and a Tom Brady Fan? Matt thinks so, but the world doesn’t seem to agree. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Permeating Culture 22:40

4 years ago22:40

22:40

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss permeating culture. Sure, it sounds like some sort of medical issue or perhaps the name of a terrible punk band, however, in this instance we’re talking about how your company culture is reflected onto your showroom floor. Our guest is Culture Expert, Dealer Marketing Magazine Expert Panel Member and EVP at Binary Solutions Group, David Adcock. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
LIVE Podcast - August 25th 2021 40:15

4 years ago40:15

40:15

In this Episode of Mostly Automotive Marketing with Matt Wilson we go LIVE to discuss Clubhouse and dealership local social posts. We also get a call from a listener who chats a bit about his podcast. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Respect My Time 6:22

1 year ago6:22

6:22

Ever had someone schedule a meeting and then not show up? In the latest episode of "Mostly Marketing with Matt Wilson," our host Matt shares his firsthand experience with with this. Matt dives into why this isn't just about flaky scheduling. It's about respecting each other's time.⏰ We've all been there, right? Someone pops into your day expecting you to drop everything for them. But is that really asking too much? 🤔 Let's respect each other's time like it's our own precious resource. After all, time is something we can never get back, so let's make every second count! ⏳ Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
E-Commerce with Dave Stalvey 39:30

1 year ago39:30

39:30

In this episode of Mostly Marketing with Matt Wilson, Dave Stalvey, a long-time friend of Matt's and E-Commerce Director at Bozard Ford, shares valuable insights on automotive e-commerce. From defining e-commerce to discussing consumer frustrations, he emphasizes the importance of seamless online-to-in-store transitions. Dave also touches on maximizing third-party leads efficiently and adapting to changes in the industry for effective results. Most importantly, prioritize effectiveness over busyness.…

Mostly Marketing with Matt Wilson

1
Responsible AI 37:26

1 year ago37:26

37:26

In this episode of Mostly Marketing with Matt Wilson titled, "Responsible AI" we talk with and get to know, Geoff Schaefer, Head of Responsible AI at Booz Allen Hamilton. Together, we explore the ethical implications of AI through the lens of Greek philosophy, particularly Aristotle's principles. We dig into a responsible approach to AI across industries, focusing on maximizing human flourishing while balancing risks and rewards. The discussion highlights the importance of actively engaging with AI systems to understand and mitigate potential risks. What potential future impacts does AI hold for the marketing industry? Our insightful conversation will prompt listeners to consider the broader implications of AI and advocate for responsible AI practices. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Practical AI 36:18

1 year ago36:18

36:18

Tune into the newest episode of Mostly Marketing With Matt Wilson as we explore Practical AI with Harrison Andrews, Video Marketing Manager at AFL. We'll chat about the close collaboration between marketers and AI. Can AI replace people? We'll explore how understanding the brand, audience, and goals fuels hyper-personalized AI results, and how AI technologies like data analysis and personalization can tackle marketing challenges. Plus, we'll share examples of how AI enhances human creativity and storytelling. Don't miss out on this insightful conversation! Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
EV Adoption 33:49

1 year ago33:49

33:49

In the latest episode of Mostly Marketing with Matt Wilson , titled “EV Adoption” we get to know, Jim Johnson, Vice President, Account Planning & Lead of Automotive Industry Solutions at VDX.tv. We talk about how marketing EVs is different from marketing gas powered vehicles. Is the dealer where the rubber meets the road for further adaptation of EVs? Exploring how individuals and communities adapt to the EV lifestyle, we ponder the demographics of EV buyers and how it integrates into their everyday lives. Does owning an EV fit into your lifestyle? Don’t miss this insightful discussion! Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
iHeart OTT? 18:11

1 year ago18:11

18:11

In this episode of 'Mostly Marketing with Matt Wilson,' join former radio veteran turned digital operations manager, Matt Wilson, as he delves into the intriguing landscape of iHeart Radio's venture into the OTT market. The question? Would you buy OTT advertising from a radio company? John Costanza, Programmatic Specialist, from SilverBack Advertising joins Matt to discuss. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Recalls, Cost of Business, and ZZ Top 8:23

1 year ago8:23

8:23

Tune in to the latest episode of Mostly Marketing with Matt Wilson, titled "Recalls, Cost of Business, and ZZ Top," where Matt shares humorous insights into missed dealership opportunities, unpredictable marketing shifts, and the enigma of ZZ Top fandom. Tune in for laughs and insights! Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Experimenting with Clarivoy 21:28

2 years ago21:28

21:28

In this episode of Mostly Marketing with Matt Wilson featuring Steve White, the CEO and Founder of Clarivoy , we dive into the complexities of marketing attribution. Together, we challenge absolute attribution and explore Clarivoy's innovative approach to tracing the entire customer journey. Gain actionable insights that reshape your understanding of attribution and empower your marketing strategy.…

Mostly Marketing with Matt Wilson

1
Are Thought Leaders/Influencers getting to be too much? 1:10:23

2 years ago1:10:23

1:10:23

In this episode of Mostly Marketing with Matt Wilson, titled "Are Thought Leaders/Influencers getting to be too much?" Matt is joined by the insightful Jim McCarthy, Founder and President of Jim McCarthy Voiceovers and a long-time friend. Together, they dive into the world of thought leaders and influencers, dissecting their roles and impact on the market. Is there an oversaturation of these voices, and are they genuinely beneficial? The duo navigates through these questions with a blend of humor and genuine curiosity, offering a unique perspective on the evolving landscape of marketing and influence. 🔍🎧 #MostlyMarketing #Podcast #ThoughtLeaders #Influencers #MarketingInsights Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Sales Pitch Turn Off 6:13

2 years ago6:13

6:13

In this episode of "Mostly Marketing with Matt Wilson," I spill the beans on a cringe-worthy sales pitch I recently sat through. Join me as I dissect the missteps and missed opportunities that left me unimpressed. From awkward moments to missed cues, we break down the blunders that turned me off. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
Marketing at Scale 15:10

2 years ago15:10

15:10

🎙️ In this episode of 'Mostly Marketing with Matt Wilson,' we dive into the world of marketing automation and its game-changing potential for franchisee owners. I had the pleasure of sitting down with Ryan Stackable, the CEO at Adplorer, to explore how marketing automation can be the secret ingredient for scaling up your business. From personalized customer journeys to optimizing advertising campaigns, Ryan shares invaluable insights on how franchisors and franchisees can harness the power of automation to drive growth. Tune in for expert advice on taking your franchise business to the next level. Don't miss this episode - it's a must-listen for all marketing enthusiasts and business owners! 🚀 #MarketingAutomation #FranchiseGrowth Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
What exactly is a CDP? 25:27

2 years ago25:27

25:27

In the latest episode of "Mostly Automotive Marketing with Matt Wilson," we break down the concept of a Customer Data Platform (CDP) and elucidate its potential significance for your dealership or agency. Our guest, Ilana Shabtay, Vice President of Marketing at Fullpath, provides valuable insights into this powerful tool and its transformative implications. If you're seeking clarity on CDPs and their role in optimizing your marketing strategies, this episode is a must-listen. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google. Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
How to Lose a Sale 6:49

2 years ago6:49

6:49

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about the #1 thing you can do to LOSE a sale. Guaranteed. People do it ALL the time and you for sure are losing a sale and a customer by doing it. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter@MarketingMattW.…

Mostly Marketing with Matt Wilson

1
The Future is Here: Unlocking the Potential of FINN's Vehicle Subscription Services for Dealerships 19:21

2 years ago19:21

19:21

Looking for a competitive edge in the automotive market? Our interview with Immanuel Klaiber, Head of Subscription Pricing at FINN, unveils the untapped potential of vehicle subscription services for car dealers. Learn how FINN's subscription model can drive dealership growth, foster customer satisfaction, and redefinethe way cars are bought and sold." Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.…

Mostly Marketing with Matt Wilson

1
The AI Overhaul: Unlocking New Possibilities for Auto Dealers 34:34

2 years ago34:34