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#22 - Asking the Right Questions (with Dan Siddle of Molson Coors)
Manage episode 336506082 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the MRX Lab from FlexMR, we’re joined by Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe at the Molson Coors Beverage Company. Across the ten minutes, we discuss how research and insight teams can dig deeper into business questions, understand what stakeholders need to know and prioritise projects in a fast-paced environment.
Dan shares his advice for managing both proactive and reactive research, criteria for evaluating insight priorities and processes for streamlining relationships with key business units. We also touch on balancing high and low impact work, as well as how to navigate the uncertainty around major exploratory projects.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe @ Molson Coors Beverage Company
For more info on FlexMR, visit www.flexmr.net
65 episodes
Share
Manage episode 336506082 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the MRX Lab from FlexMR, we’re joined by Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe at the Molson Coors Beverage Company. Across the ten minutes, we discuss how research and insight teams can dig deeper into business questions, understand what stakeholders need to know and prioritise projects in a fast-paced environment.
Dan shares his advice for managing both proactive and reactive research, criteria for evaluating insight priorities and processes for streamlining relationships with key business units. We also touch on balancing high and low impact work, as well as how to navigate the uncertainty around major exploratory projects.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe @ Molson Coors Beverage Company
For more info on FlexMR, visit www.flexmr.net
65 episodes
All episodes
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MRX Lab
1 #65 - Customer Closeness, Research Delivery & Insight Leadership 26:44
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Play Later Play Later Lists Like LikedWhen asked about the insight that surprised her most throughout her career, today's guest didn't answer with an unexpected fact about consumers - but instead an observation about how stakeholder response to insight is influenced significantly by its delivery. That's the jumping off point for a wide-ranging discussion with Rosemary Hadden, Head of Customer and Market Insight at City & Guilds. In this episode, new MRX Lab host Paul Hudson explores what it takes to become an insight leader with Rose - including the importance of building a strong team, having a strategic outlook, and speaking the language of stakeholders. That's how we achieve cut through and get customer focus to permeate decision making. --- Presented by: Paul Hudson, CEO @ FlexMR Featuring: Rosemary Hadden, Customer and Market Insight Manager at City & Guilds For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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MRX Lab
1 #64 - Applying Human Truths to Insight and Marketing 23:55
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Play Later Play Later Lists Like LikedCreating a culture of customer centricity needs more than great insight. It requires the wisdom to know not just what the data is telling you, but what customers are really saying. But building this type of organisational empathy is no easy task - especially in an age where technology and artificial intelligence are becoming increasingly commonplace. In this wide-ranging discussion with Shanice Mitchell, we discuss the human truths that will always apply to market research. The need to build empathy. The importance of good communication. Why customers yearn to feel listened to. And, most of all, why curiosity always wins out. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Shanice Mitchell, Marketing Insight Manager at APMG International For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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MRX Lab
1 #63 - How to Socialise Customer Insight and Engage Stakeholders 27:28
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Play Later Play Later Lists Like LikedHow do successful brands ensure that customer research, insight and data is integrated into operational decision-making? That's the question that Kira Newton from British Gas helps us to answer - as she explains the role of the CX Club, strong internal branding, always-on insight and developing tools that respond to the needs of each business unit. Over the course of this 20 minute episode, we discuss how British Gas make use of a wide variety of methods, including regular meetings, guest speakers, and an engaged community of customers to bring data to life and ensure it forms the basis for robust decision making. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Kira Newton, Head of Customer Experience Research and Insight @ British Gas For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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1 #62 - Insight, Consumer Duty and Raising Voluntary Standards 23:50
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Play Later Play Later Lists Like LikedIt's no secret that the financial services industry is one of the most heavily regulated consumer sectors in the UK. But can regulation, or voluntary commitments, become an advantage? In this fascinating MRX Lab episode, we speak to Patrick Alcantara, Director of Compliance and Insight at Lending Standards Board about how consumer duty (and voluntary governance) represents an opportunity for forward-thinking brands. But that's not all. Over the course of 20 minutes, we cover a wide range of topics - including routes into the industry, the skills that set researchers up for success and how customer closeness defines successful insight. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Patrick Alcantara, Director of Compliance and Insight @ Lending Standards Board For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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MRX Lab
1 #61 - Empowering Women Leaders in Market Research 29:03
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Play Later Play Later Lists Like LikedHow does the research sector empower female leaders? How do we address the gender pay gap? How do we account for the additional challenges that women face in their day to day roles? In this thought provoking episode of the MRX Lab, we speak with AURA Award Winner Mayra Munguia about her experience, practical advice and path navigating a complex issue. Throughout the episode we touch on the role of motherhood and childcare, the difference that employers and managers can make through attitude or policy, plus what it takes to deliver award-winning research. All stemming from a place of genuine care, understanding and empathy. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Mayra Munguia, Insight Manager @ BT For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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MRX Lab
1 #60 - Neurodivergence, ADHD and a Career in Market Research 22:23
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Play Later Play Later Lists Like LikedIn the first episode of Season 6, we're thrilled to be joined by Andy Morrison, Market Research Specialist at HSB and ADHD UK Ambassador. Since a diagnosis in 2023, Andy has worked tirelessly as an advocate for individuals with neurodigence in the workplace and to raise awareness for ADHD. In this episode, he discusses his journey pre- and post-diagnosis, plus shares valuable advice on how to manage ADHD in the workplace. From taking a test-and-learn approach to management strategies, to being open and honest in communication with colleagues - Andy's advice highlights how researchers and employers can make the workplace an effective and productive environment for all. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Andy Morrison, Market Reseaerch Specialist @ HSB For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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This episode is a little different, and a little bittersweet. After nearly sixty epiosdes and five seasons, MRX Lab host Chris Martin is passing the baton. In the season finale, we introduce Mike Connor - who will take over the podcast from season six onwards. We find out more about Mike and his journey into the research sector, in addition to his vision for the podcast and what to expect next. As this chapter closes for the MRX Lab, Chris reflects on the show's history and how it has evolved. He also shares his thoughts on the opportunities and challenges facing the research sector, informed by half a decade of interviews. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Mike Connor, SDR @ FlexMR For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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1 #58 - The Nexus of Research, Marketing and Entrepreneurship 20:21
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Play Later Play Later Lists Like LikedWhere exactly does the overlap between research, marketing, past, present and future lie? In this epiosde, Hannah Pira from the Memu Open Research Campus, joins us to discuss her journey from marketing entrepreneur to researcher - what she's learnt along the way, and how to foster more open collaboration. In a wide-ranging discussion, we explore the fundamental role of marketing in management and alternative ways strategic communications can contribute to a more sustainable society. We also highlight similarities between entrepreneurs, researchers and marketers, plus the innovative approach to knowledge creation that Memu Open Campus is built on. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Hannah Pira, Researcher @ Memu Open Research Campus For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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MRX Lab
1 #57 - Interoperability, FHIR and the Standardisation of Data 28:47
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Play Later Play Later Lists Like LikedIn the world of healthcare data management, there's few problems more challenging to overcome than the connection of multiple systems, formats and providers. Compounding this is a strict data privacy environment, and the need for information to be readily available at the point of care. So, in this episode of the MRX Lab, we take a deep-dive into how the healthcare data environment has become so fractured, and the latest innovations in interoperability that are seeking to build a more accessible future. From promising to give consumers more direct control over personal health data, to streamlining communications between (and within) care settings - a new standard known as FHIR aims to solve these challenges, acting as an integration engine for legacy and future systems alike. To get to grips with how it all works, and what insight pros can learn from it - we speak to Keith Schoonover, VP of Client Strategy at research agency KJT Group, and Laury Liu, Market Intelligence Manager at the software vendor Intersystems. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Keith Schoonover, VP of Client Strategy @ KJT Group Featuring: Laury Liu, Market Intelligence Manager @ Intersystems For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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1 #56 - Building a Culture of Customer Curiosity 23:42
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Play Later Play Later Lists Like LikedWhat does it mean to be curious about customers? In this episode of the MRX Lab, we speak to Charlotte Vicary about the impact of building a sustainable long-term culture within your business, in which teams aren't just close to customers, they're intrinsically interested in their everyday lives. Over the course of 20 minutes, we cover the tools and techniques that The Customer Closeness Company have developed to stimulate interest and drive better decisions. We also touch on the challenges facing business today - in a world where customers have high expectations and great experiences aren't stand out memories, but the standard. We explore how a culture of curiosity can help meet those expectations and give voice to customers in a sea of competing priorities. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Charlotte Vicary, Founding Director @ The Customer Closeness Company For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter /…
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MRX Lab
1 #55 - A Clientside Evaluation of AI in Market Research 28:47
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Play Later Play Later Lists Like LikedAI is pushing the boundaries of market research. From augmenting or modelling quantitative studies with synthetic data to simplifying fieldwork and conducting complex qualitative analysis - nearly every aspect of the industry has been touched by the technological revolution. But how are clientside research teams adapting to this shift? We speak to Billy Budd from Coventry Building Society to find out. In this jam-packed episode, we discuss the various ways that clientside researchers are evaluating the plethora of AI tools on the market, what teams look for and how such tools are transforming work. We deep dive into examples from Billy's own experience, plus consider the impact on the wider business and direct stakeholders alike. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Billy Budd, Customer Insight Specialist @ Coventry Building Society For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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MRX Lab
1 #54 - Marketing Communications for Research and Insight 25:49
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Play Later Play Later Lists Like LikedThe insight industry is awash with methods and techniques for data collection and analysis. But as an organisational function, we still pay too little attention to the marketing and communication of the work that we do. Although many endeavour to become better storytellers, it's apparent that much value is still locked behind debriefs and powerpoint decks. So how do we unlock that value? In this MRX Lab episode, we speak with Emily James, Content Manager at FlexMR, about how to communicate and market data within an organisation. How to turn the techniques we use to understand and influence consumers to internal audiences, creating engaging narratives and deliverables that are memorable and long-lasting. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Emily James, Content Manager @ FlexMR For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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MRX Lab
1 #53 - Managing Stakeholder Expectations & Valuing Insight 23:28
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Play Later Play Later Lists Like LikedIn this episode of the MRX Lab, we speak with Iain Stanfield - Insight Lead at Specsavers on the challenges that client-side research teams face and practical ways to overcome them. In particular, we hone in on the disconnect that can arise between stakeholder needs, expectations and insight priorities. We explore the need for teams to sense and respond to business changes, plus how to develop capacity for foresight. In addition, we discuss the parallels between insight and marketing - how the two interrelated professions can learn from each other and what it means to adopt a two speed approach. Check out the full episode to hear more. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Iain Stanfield, Insight Lead @ Specsavers For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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MRX Lab
1 #52 - Overcoming the Commercial Challenges of Research 29:26
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Play Later Play Later Lists Like LikedDoes the insight industry need a rebrand? Do researchers need to be more confident in our role as drivers of brand growth? These are some of the thorny questions we dive into throughout this discussion with Paul Griffiths of Client Advocates, drawing on his 10+ years years of experience advising both senior client-side leaders and agencies alike. We also explore the wide variety of commercial challenges facing the industry today: from diminishing budgets to inflated expectations, new competition and shifting priorities. Check out the full 30 minutes for all of this and more. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Paul Griffiths, Founder @ Client Advocates For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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MRX Lab
1 #51 - What It Takes to Become a Future Insights Leader 24:43
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Play Later Play Later Lists Like LikedThe market research landscape is a challenging one to navigate - drawing professionals from social sciences, business management and academic disciplines. What that creates is an environment in which future leaders need to hone both practical research, and a complex set of interdisciplinary, skills to succeed. In this episode, we speak to Harriet Williams, Insight Manager at FlexMR who was shortlisted for the prestigious GRIT Future List and named as Significant Insights 30 Under 30 honoree in 2024. We discuss her path to market research, advice for new researchers and the challenges that the industry has yet to overcome. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Harriet Williams, Insight Manager @ FlexMR For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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