257. Unlocking the 80-20 Rule—Perry Marshall

Multiply Your Success with Dr. Tom DuFore

Have you been applying the 80-20 rule all wrong? Most entrepreneurs have a surface-level understanding that 80% of results come from 20% of efforts, but as Perry Marshall reveals, this barely scratches the surface of this powerful principle's true potential.

TODAY'S WIN-WIN:
Use the 80/20 principle to identify new opportunities for your business.

LINKS FROM THE EPISODE:

• You can visit our guest's website at:
  • https://www.perrymarshall.com/
  • Get a copy of our guest's book: CLICK HERE.
• Attend our Franchise Sales Training Workshop:
• https://bigskyfranchiseteam.com/franchisesalestraining/
• If you are ready to franchise your business or take it to the next level: CLICK HERE.
• Connect with our guest on social:
  • https://x.com/perrymarshall
  • https://www.facebook.com/perrymarshallcom
• You can here Tom's interview on his podcast: https://podcasts.apple.com/us/podcast/path-2-freedom/id1505372686

ABOUT OUR GUEST:
Perry Marshall is a renowned business strategist, best-selling author, and expert in digital advertising. Known for Ultimate Guide to Google Ads and 80/20 Sales and Marketing, Perry has consulted across 300+ industries, shaping the $400B digital ad space. He’s the founder of the $10M Evolution 2.0 Prize and co-founder of the Cancer & Evolution Working Group. Perry’s insights bridge the worlds of marketing, science, and entrepreneurship, making him a must-listen for anyone seeking growth and innovation.

ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.

The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Chapters

1. Introduction to Perry Marshall (00:00:00)

2. Discovering the True 80-20 Principle (00:03:12)

3. Racking the Shotgun Concept (00:08:12)

4. Practical 80-20 Business Applications (00:11:21)

5. Personal Victories and 80-20 Wisdom (00:16:43)

6. Success and Future Opportunities (00:24:02)

7. Key Takeaways and Win-Win (00:28:12)