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Maximizing Profitability Using Google Ads With Collins Wamae
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Collins Wamae works at AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. He is a seasoned e-commerce growth expert who specializes in Google Ads and YouTube media buying. Over the past five years, he has been instrumental in helping numerous businesses scale through strategic paid media campaigns. His journey in the digital advertising world began in 2019, culminating in his current role at AdsLux, where he manages strategic growth for brands aiming to hit over $50 million a year. Collins values data-driven strategies and brings together each brand's unique offerings to maximize campaign effectiveness.
In this episode…What sets a thriving e-commerce operation apart from an underperforming one? The answer often lies in the strategic use of digital advertising, particularly in deploying Google Ads and YouTube campaigns effectively. But with emerging AI technology and new campaign types like Performance Max, how can you adapt your approach to the evolving media buying landscape?
Collins Wamae, a Google Ads and YouTube media buying guru, uncovers the blueprints to drive e-commerce growth and the strategic moves behind successful paid media campaigns. Exploring proven optimization and budgeting techniques, he emphasizes the critical need for understanding product profitability and crafting tailored media buying strategies. From stock levels to keyword research to campaign structuring, he delves into his approach for new accounts. By monitoring key performance indicators such as ROAS, CAC, and profit margins, you can maximize returns from paid media efforts. Collins also highlights the evolving role of AI in campaign control and how to leverage short videos for retargeting.
Tune in to this episode of The Winning Strategy podcast as Lucian Armasu hosts Collins Wamae, a seasoned e-commerce growth expert at AdsLux, to discuss strategic media buying, Google Ads, and YouTube campaigns. Collins emphasizes the necessity of a data-driven approach and examines key metrics to target audiences effectively. He discusses the evolution of Google Ads, the power of YouTube ads for both top-of-the-funnel and retargeting, and the common pitfalls businesses encounter in digital advertising.
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