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The Client Shift: Who You Serve at £300k is Not Who You Serve at £1M
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Let’s talk about the thing most people are too polite (or too British) to say out loud - sometimes running a business makes you feel like a terrible friend, partner, or parent.
In this episode, Helen gets right into the messiness of guilt, stretched-too-thin energy, and why “balance” might be the biggest myth of them all.
She shares what she’s doing differently after hitting her limit and offers a refreshingly honest take on how to run a successful business without sacrificing your sanity or relationships. If you’ve ever felt like you’re letting someone down - this one’s for you.
Here are the Highlights:
The Impact of Client Success on Pricing (4:35)
The Role of Ideal Client Avatars (5:54)
The Evolution of Pricing and Services (19:46)
The Importance of Free Content and Community (20:45)
The Role of Proximity and Specificity in Pricing (34:48)
The Importance of Client Investment (35:17)
The Role of Mentorship and Belief in Success (35:30)
Connect with Helen:
The Ideal Client Attraction Kickstart
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