))
189: Sustainable Packaging Unwrapped with Wendy Jedlička
Manage episode 480898091 series 3663923
Content provided by Mariska Nell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mariska Nell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we talk to Wendy Jedlička. She has a strong background in design, manufacturing, and business. As a Lifetime Certified Packaging Professional and certified Sustainability Associate, she brings a wealth of expertise in sustainable design and business strategies. She is the president of a packaging design firm that specializes in creating sustainable solutions, and she’s played a key role in coordinating the o2 International Network for Sustainable Design in the US. Beyond her work in the field, she also develops curriculum and teaches courses on sustainable design, marketing, and business. An internationally recognized speaker and prolific writer, she’s contributed to leading design publications and authored chapters in well-known books, bringing cutting-edge insights to professionals worldwide.
During this episode we talked about our guest’s journey into sustainable packaging, exploring what first inspired her, how packaging has evolved, and the latest materials and technologies shaping its future. She dispels common misconceptions about sustainable packaging, shares the biggest challenges businesses face in adopting sustainable practices, and discusses her efforts to weave sustainability into education. We also talk about her books, Packaging Sustainability and Sustainable Graphic Design, and hear her advice for anyone wanting to make a meaningful impact.
Links from the episodes:
Where can people find Wendy?
KEY TAKE AWAY
"Products and packaging needs to be a team and currently they are not treated that way."
200 episodes
Share
