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Daniel Atwater: Crafting Stories from PR Roots to Digital Strategy Powerhouse
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From public-sector beginnings to founding a thriving communications consultancy, Daniel Atwater has built a unique career at the crossroads of commercial real estate, digital marketing, and community engagement.
In this episode of SF Commercial Property Conversations with Bruce Bean, Daniel shares his professional journey—from working in asset management for the City of Los Angeles, to launching Atwater Strategies, a firm that helps real estate and financial service companies strengthen their media presence and digital strategy.
Daniel explains how his education at USC, which blended business and communication studies, prepared him for a versatile role as both strategist and storyteller. He highlights the importance of tailored communication plans, content calendars, and stakeholder engagement in today's real estate marketing landscape.
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