Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
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Mark all (un)played …
Manage series 1171856
Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
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1 What the Best CMOs Know About Driving Real Business Value with Nicole Portwood 46:29
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Play Later Play Later Lists Like LikedMarketing isn’t just a service; it’s your company’s power tool for growth! This episode of StrategyCast reveals how thinking like a true business leader, asking the smartest questions, and building trust across departments will set your brand apart and elevate your impact! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 06:08 Career Path: From J.Lo to Wellness 10:17 "Marketing's Role in Leadership Hierarchy" 14:07 Gaining Leadership's Trust in Marketing 15:28 "Effective Communication for Business Success" 20:46 Cross-Functional Communication Importance 24:32 Key Finance Questions for Marketers 28:21 "Effective Communication in Operations Leadership" 30:41 Revamping Mountain Dew Strategy 32:51 Supply Chain Pride and Contingency Plans 37:57 Bridging Sales and Marketing Gaps 40:40 Brand Language and Cultural Onboarding 42:56 Embracing Constructive Feedback ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 How to Turn Micro-Influencers Into Growth Machines with Zachary Burgeson 42:52
42:52 Play Later Play Later Lists Like Liked42:52
Play Later Play Later Lists Like LikedShake up your influencer strategy by harnessing the power of micro advocates! In this episode, learn how to drive authentic brand momentum, choose advocates who truly connect, measure ROI, and blend paid with organic buzz for lasting impact. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 06:15 "Prioritizing Authentic Engagement" 09:53 "Sustaining Reach Beyond Flashes" 11:48 Amplifying Content Impact 15:14 Influencer Collaboration Strategy Tips 20:56 "Setting Influencer Partnership Expectations" 24:01 Podcast Booking Strategy Insights 28:46 Hybrid Marketing: Influencer & Brand Strategies 33:29 "Influencer Dynamics in Car Culture" 37:19 "Long-Term Conversion Strategy Insights" 38:53 Budget Strategies for Gaining Trust ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 Strategic Marketing Insights Backed by Unilever and Sargento Success with Nicole Pavlica 46:02
46:02 Play Later Play Later Lists Like Liked46:02
Play Later Play Later Lists Like LikedWhat happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 06:29 "Commercial Mindset Evolution" 010:18 "Aligning Cross-Functional Teams Strategically" 11:29 Collaborative Strategic Planning Essentials 16:25 "Comprehensive P&L Insight for Marketers" 17:42 Optimizing Freight for Profitability 21:14 Joint Customer Segmentation Model 24:29 Sargento's Snacking Success Journey 29:27 Customer Segmentation Strategy Essentials 34:04 Prioritizing Launches in Brand Families 35:03 "Champagne vs. Peanut Butter Investment" 41:20 Aligning Strategic, Financial, and Sales Plans 42:57 Misalignment Risks Customer Trust ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 How This Former Magazine Exec Is Changing Modern Marketing With Tech, feat. Jeannine Shao Collins 40:57
40:57 Play Later Play Later Lists Like Liked40:57
Play Later Play Later Lists Like LikedWhat happens when entrepreneurial grit meets visionary leadership in a fast-changing tech world? This episode of StrategyCast is packed with real talk on fearless risk-taking, marketing mastery, and how curiosity can power up your career. Get inspired to lead and innovate boldly! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 05:51 Entrepreneurship: Optimism Meets Reality 08:11 "Entrepreneurial Juggling Act" 10:47 Reverse Mentoring for Women 16:25 Storytelling's Evolution in Marketing 17:38 Democratization of Storytelling 21:04 Balancing Scale and Audience Targeting 26:03 Cargo: Balancing Startup and Established Company 30:19 "Active, Risk-Tolerant Learning" 31:49 Invest in Innovation for Virality 34:55 Forgiving Oneself for Oversights ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 CPG Strategies That Are Transforming B2B Marketing Today with Karrie Sanderson 44:51
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Play Later Play Later Lists Like LikedImagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 06:46 Brand Identity and Marketing Alignment 10:09 Balancing Brand and Short-Term Goals 14:00 One-Page Strategy Guide 16:52 Early-Stage Feedback Strategies 21:23 Identifying Market Blind Spots 22:25 Marketing's Misunderstood Role and Value 26:38 "Brand Awareness Strategy Development" 31:48 Ingrained Customer Insight in Marketing 32:36 Consumer Behavior Insights 36:19 AI-Driven Customer Insights Revolution 40:02 AI Insights with Human Oversight ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 The Blueprint for Making Small Marketing Teams Unstoppable with Michael Passanante 37:03
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Play Later Play Later Lists Like LikedTransform your marketing team into a powerhouse! In this episode, learn the art of saying no to boost strategic focus, create scalable content machines, and maximize high-impact initiatives. We'll also reveal secrets to strong sales enablement and channel selection, all aimed at propelling your brand to punch above its weight class. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 04:31 Encouraging Strategic Client Dialogue 09:59 "Three-Part Formula for Success" 12:41 Balancing New Ideas and Priorities 15:24 "Maximize Opportunities with Content Strategy" 19:50 Streamlining Social Media Success 22:05 "Enhancing Sales Through Valuable Marketing" 25:53 "Influencing Market with HIMSS Partnership" 27:31 "Leveraging Messaging for Press Success" 32:43 Align Team and Build Trust ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 How to Lead Marketing with AI Like a Fortune 500 Consultant, feat. Tahnee Perry 41:32
41:32 Play Later Play Later Lists Like Liked41:32
Play Later Play Later Lists Like LikedIs your team ready to embrace the future with AI? In this episode of StrategyCast, we share invaluable strategies to seamlessly integrate AI into your marketing workflows. From boosting efficiency to strategic breakthroughs, get set to elevate your team's potential and future-proof your approach! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 04:09 Implementing Effective AI Training Strategies 06:42 Building Hybrid Human-AI Workplaces 12:55 Optimizing Content for LLMs 16:10 Encouraging Experimentation and Learning 17:29 Cultivating AI-Driven Efficiency 21:00 Strategic Client Engagement Success 26:34 Solopreneur's Tech Exploration Journey 28:23 Streamlining Time-Intensive Video Production 31:16 Team Goal Setting Strategies 35:52 Rapid AI Advancements Toward AGI ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 Strategies that Helped Scale Marketing for Brands Like Adobe, Traeger, and AudioEye with Chad Sollis 41:34
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Play Later Play Later Lists Like LikedWhat fuels the marketing success behind powerhouse brands like Adobe and Traeger? In this episode of StrategyCast, Chad Sollis reveals the proven strategies he’s used to scale marketing campaigns for some of the world’s most iconic companies. Learn how to create campaigns that connect deeply, convert consistently, and deliver lasting impact. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 03:45 Digital Accessibility's Growing Importance 07:43 Test Messaging Before Mass Deployment 10:03 Traeger Product Strategy Interviews 15:52 "Importance of Problem Market Fit" 19:02 Content Atomization Strategy 21:18 "Generative Engine Optimization Shift" 24:23 Optimized Headlines Boost Podcast Growth 30:37 Accessibility Integration Boosts Efficiency 33:28 Revamping Summer B2C Strategy 38:16 Quizzes Boost Engagement and Sharing 40:05 "Understand Customer Behavior for Success" ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 Do This to Increase Your Startup’s Leads by 40% in 6 Months with Emily Maxie 31:44
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Play Later Play Later Lists Like LikedHow can early-stage companies redefine their growth potential? Tune in to StrategyCast as we showcase the tactical shift from founder-led to marketing-led growth, proving marketing as a true revenue driver. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 04:50 Evaluating Founder-Led Vendor Relationships 07:34 "Focusing on Positives and Feedback" 13:02 "Proving Marketing as Revenue Driver" 17:11 "Understanding Machine Learning's Impact" 20:10 Successful Gradual Market Strategy Development 24:18 Client Strategy & Performance Review 27:13 Navigating Change as New Marketer ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 The Easiest Way to Supercharge Your Marketing With AI, feat. Cathy McPhillips 40:11
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Play Later Play Later Lists Like LikedHow is AI reshaping the marketing landscape? This week on StrategyCast, we're unpacking the art of blending AI with human insight for unbeatable marketing strategies. Tune in to elevate efficiency, craft compelling content, and position your brand at the forefront of innovation! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 06:01 "Reallocating Time with AI Tools" 07:56 Data Analysis Enhances Decision-Making 11:26 Maximize Existing AI Tool Use 14:22 AI Enhancing Communication Strategy 17:47 AI-Powered Campaign Planning 21:00 Integrated Tools for Productivity 25:09 Avoiding AI-Generated Content Cues 28:28 Trademark Strategy 32:33 "Starting AI Initiatives in Companies" 34:06 AI Enhances Art for the Blind ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 The Smartest Way to Connect Marketing to Business Growth with Rebecca Shaddix 35:31
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Play Later Play Later Lists Like LikedWhat's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 03:19 Aligning Marketing with Business Impact 09:09 Unbounce's Effective AI Integration 10:29 "Data-Driven ROI Insights" 13:28 Collaborative Metrics Alignment Importance 17:05 Avoiding Time-Based KPI Errors 21:31 Limitations of NPS in Insights 25:55 Strategic Goal Setting for Investment 26:35 Strategic Goal Setting Insights 32:15 Principle-Based Decision Making ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 The Most Strategic Way to Drive Demand in Healthcare Marketing with Adam Rosenberg 43:48
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Play Later Play Later Lists Like LikedHow does a small health tech startup stand out in a bustling industry? This StrategyCast episode shares the bold and awe-inspiring strategies of a rising star in healthcare marketing. Tune in to uncover how innovative marketing and AI strategies can turn challenging industry norms to your advantage! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 05:45 Hands-On Marketing Expertise 08:39 Aligning Marketing with Business Strategy 09:44 EON's Transparent and Collaborative Marketing 13:18 Top 50 Healthcare Accounts Targeted 15:53 Brand Strategy: Driving Website Traffic 19:07 "Intelligence Layer, Not Incidental Finder" 22:16 Balancing Searchability and Innovation 28:08 Efficient Demand Generation Strategy 31:54 Targeted Conferences Over General Booths 35:23 Population Health Account Strategy 37:33 Leveraging Influencers in Healthcare Marketing 41:09 Facilitating Denver's Healthcare Networking ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 How Marketing & HR Can Help Fix Employee Burnout (79% Are Struggling!) with Celia Fleischaker 27:42
27:42 Play Later Play Later Lists Like Liked27:42
Play Later Play Later Lists Like LikedTackle employee burnout head-on with our insider secrets! In this StrategyCast episode, learn the innovative strategies to supercharge employee engagement and retention. Plus, find out how marketing can collaborate with HR to create a thriving work culture and transform your approach to internal communications! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 06:05 Importance of retaining talent in tough environments. 09:29 Prioritize key segments; tailor messages accordingly. 11:44 Highlighting personal impact of HR and payroll solutions. 15:26 Focus group to enhance learning in marketing. 19:29 Stress persists; HR and marketing collaboration crucial. 22:34 Focus on manageable tasks; build incrementally. 24:26 Taking breaks boosts creativity and refreshes mindset. ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 Why Most B2B Marketing Strategies Fail – And How to Avoid It – with Author Laurier Mandin 44:06
44:06 Play Later Play Later Lists Like Liked44:06
Play Later Play Later Lists Like LikedHow do you make people exclaim, "I need that!" when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience's dog brain. Get ready to ignite instant attraction and transform resistance into eagerness! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 04:36 Innovative AI tools bridge clients to products. 08:58 Marketing creates perceived needs and nonnegotiable desires. 12:27 The importance of immediate attraction in marketing. 14:02 Neocortex processes much slower than dog brain. 19:55 Apple excels at simplicity and impactful messaging. 22:22 Streamline B2B buying process to overcome blockers. 27:50 Connecting with future customer needs through innovation. 32:11 Marketing teams lack genuine product need experience. 35:55 Emotional triggers quickly provoke immediate consumer reactions. 40:00 Internal challenges, communication, data analysis, testing, restructuring. 42:12 Validation through testing ideas and data use. ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
1 NEVER Overlook This Simple Trick to Build a Memorable Brand with Kriston Ohm 40:34
40:34 Play Later Play Later Lists Like Liked40:34
Play Later Play Later Lists Like LikedWhat's the secret behind transforming a classic cheese into an unforgettable brand? In this episode of StrategyCast, we're revealing the juicy strategic insights that elevated a familiar spreadable cheese to new, mouth-watering heights! Get ready to rethink brand storytelling and make your market presence irresistible! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 05:50 Streamlining Cheese Shopping Experience 09:15 Unlocking Consumer Cheese Preferences 13:55 Defining Alouette's Brand Identity 17:01 "Lark's Twist in Alouette Campaign" 20:49 Unlocking Strategic Marketing Synergy 22:07 Character Design and Branding Strategy 25:28 Navigating Marketing Budget Challenges 30:51 Reflecting Unlocks Marketing Potential 33:28 "Unique Cheese Branding Challenge" 36:51 "Embrace Evolving Brand Ideas" ==Where You Can Find Us== Website: https://strategycast.com/ Instagram: https://www.instagram.com/strategy_cast/ Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!…
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Business tips for startups by proven entrepreneurs
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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