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#104 Customers Aren’t Just Clients—They’re Part of Your Team
Manage episode 481285452 series 3467527
In this episode of The AC Method, Aaron Clipinger—CEO of SquareCoil—shares his biggest takeaway from the ISA Sign Expo: your customers aren’t just clients—they’re part of your team. Reflecting on real conversations from the show floor, Aaron explores how building meaningful relationships with your customers can fuel innovation, improve your service, and reignite your passion for leadership. From old-school check-in calls to listening without ego, this episode is a rallying cry for leaders who want to build lasting trust. Aaron also touches on key differences between a CEO and a president, the emotional impact of great signage, and why embracing customer feedback—even the tough stuff—can be a superpower. If you’re in leadership, operations, or simply trying to build a better company, this one’s for you. 👍 Like the episode, 💬 drop a comment about how you include your customers, and 🔔 subscribe for more no-fluff business insights from the front lines. #TheACMethod #CustomerExperience #LeadershipTips #SquareCoil #ISAExpo2025 #Teamwork #BusinessGrowth #CEOInsights #SignageIndustry #CustomerFirst #SmallBusinessLeadership
Learn more about your ad choices. Visit megaphone.fm/adchoices
116 episodes
Manage episode 481285452 series 3467527
In this episode of The AC Method, Aaron Clipinger—CEO of SquareCoil—shares his biggest takeaway from the ISA Sign Expo: your customers aren’t just clients—they’re part of your team. Reflecting on real conversations from the show floor, Aaron explores how building meaningful relationships with your customers can fuel innovation, improve your service, and reignite your passion for leadership. From old-school check-in calls to listening without ego, this episode is a rallying cry for leaders who want to build lasting trust. Aaron also touches on key differences between a CEO and a president, the emotional impact of great signage, and why embracing customer feedback—even the tough stuff—can be a superpower. If you’re in leadership, operations, or simply trying to build a better company, this one’s for you. 👍 Like the episode, 💬 drop a comment about how you include your customers, and 🔔 subscribe for more no-fluff business insights from the front lines. #TheACMethod #CustomerExperience #LeadershipTips #SquareCoil #ISAExpo2025 #Teamwork #BusinessGrowth #CEOInsights #SignageIndustry #CustomerFirst #SmallBusinessLeadership
Learn more about your ad choices. Visit megaphone.fm/adchoices
116 episodes
All episodes
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1 #115 How to Protect Your Bottom Line in a Shaky Economy 10:11




1 #113 How to Hire Smarter (And Actually Keep Good People) 11:14


1 #112 Are You the Leader Your Company Needs? | Live at ISA Sign Expo 19:52


1 #111 How to Build a Real Leadership Team (Not Just Middle Managers) 14:51


1 #110 Your Body Is Your Resume: Discipline, Strength & Strategy Behind a High-Value Man 30:59


1 #109 How I’m Building a $10M Shop (While Doing $6M a Year) 10:37




1 #107 The Power of No: When Turning Down Work Is the Smartest Move 8:31


1 #106 Sales Fixes, Missed Payments & the One Question That Changes Everything 14:00


1 #105 Controller Crisis Continues: How to Interview So Candidates Can’t Lie 15:59


1 #104 Customers Aren’t Just Clients—They’re Part of Your Team 9:21


1 #103 CEO Red Flags: Leadership Lessons from a Controller Crisis 16:50


1 #102 ISA Expo Reality: Booth Setups, Customer Stories & Long Drives 7:45


1 #101 ISA Sign Expo 2025: What Sign Owners NEED to Know 8:45
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