Canada’s Forestry PR: A Game of Deception

The Clear Cut

It’s been almost a year since Canada’s Online News Act was passed, and in response Meta blocked links to Canadian news on Facebook and Instagram. This has created a void of fact checked articles that meet journalistic standards and ethics on those platforms. As a result, information about wildfires, forestry and forests from respected media sources is not shareable via social media.
We sit down with Joan Baxter from the Halifax Examiner about her recent article on the growing problem of greenwashing in an age of digital information sharing. We discuss the Forest Products Association’s (FPAC) ‘Forestry for the Future’ advertising campaign that’s been proliferating across social media. Joan breaks down how this could be problematic in the absence of independent journalism on Canada’s forests available on those platforms. How can those concerned about Canada’s forests and climate become better at identifying industry public relations materials?
Read Joan's article in the Halifax Examiner.
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Chapters

1. Canada’s Forestry PR: A Game of Deception (00:00:00)

2. [Ad] Purpose & Profit Club™ for Nonprofits (00:11:56)

3. (Cont.) Canada’s Forestry PR: A Game of Deception (00:12:45)