The One Thing LinkedIn Doesn’t Reward (But You Should Do Anyway) w/ Jodie Cook | Ep 364

The Futur with Chris Do

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In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author, and creative strategist—for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI.

They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all.

Timestamps:

(00:02) – Why We Need to Get Weirder Online

(01:19) – Turning Up the Dial on Your Personality

(03:46) – Being a Lighthouse for Like-Minded Weirdos

(04:25) – Unlearning the Pressure to Fit In

(06:01) – What Counts as Weird (And Who Gets to Say?)

(09:43) – Steve Jobs, Contrarians & the Price of Originality

(12:09) – Context, Childhood & the Illusion of Normal

(14:42) – LinkedIn, AI, and the Death of Strong Opinions

(17:46) – Using Weirdness to Attract the Right People

(18:07) – Fitness as a Life Hack (and Brand Differentiator)

(22:10) – Can You Cheat Fitness? The Real Story Behind the Gains

(27:11) – Craving Realness in a World of AI and Image

(29:19) – Transparency, Weirdness, and the Power of Disclosure

Check out today's guest, Jodie Cook:

Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/

Jodie's YouTube: https://www.youtube.com/@Jodie_Cook

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