The Ad Industry Has a Bot Problem and Reddit Has a New Ad Placement Option

The Glitch Report: The Original Marketing Botcast

#Business #Marketing #Leadpages Marketing

38:30

Chef Shuai Wang was the runner-up on the 22nd season of Bravo’s Top Chef and is the force behind two standout restaurants in Charleston, South Carolina—Jackrabbit Filly and King BBQ—where he brings together the flavors of his childhood in Beijing and the spirit of the South in some pretty unforgettable ways. He grew up just a short walk from Tiananmen Square, in a tiny home with no electricity or running water, where his grandmother often cooked over charcoal. Later, in Queens, New York, his mom taught herself to cook—her first dishes were a little salty, but they were always made with love. And somewhere along the way, Shuai learned that cooking wasn’t just about food—it was about taking care of people. After years working in New York kitchens, he made his way to Charleston and started building something that feels entirely his own. Today, we’re talking about how all those experiences come together on the plate, the family stories behind his cooking, and what it’s been like to share that journey on national TV. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

about a year ago 5:44

M4A•Episode home

In today’s episode, we talk about a recent report that reveals that leading ad verification companies are failing to detect and block bot traffic effectively. We also discuss a new ad placement adoption from Reddit which allows you to place ads in the comment section. Finally, we talk about an interesting statistic: 15% of Google searches are brand new and have never been seen before.

141 episodes

The Ad Industry Has a Bot Problem and Reddit Has a New Ad Placement Option

The Glitch Report: The Original Marketing Botcast

published about a year ago

M4A•Episode home

141 episodes

#Business #Marketing #Leadpages Marketing

All episodes

1
Newer AI Models Are Less Accurate and Google Ads Launches New Charts 5:56

10 weeks ago5:56

5:56

In today’s episode, we talk about a recent study by the New York Times that found that newer AI models are actually less accurate than older ones. We also discuss some new charts that are now available for Google Ads and Pinterest’s new visual search features.

1
Google Searches Have Declined and TikTok Introduces New Ad Options 5:39

10 weeks ago5:39

5:39

In today’s episode, we talk about a surprising development during Google’s antitrust trial: Apple’s Senior Vice President of Services, Eddy Cue, revealed that Google searches within Safari have declined. We also discuss some new ad options announced by TikTok and how more people are searching for Reddit results on Google.…

1
Google Introduces AI Max and ChatGPT is Still The Most Downloaded App 5:04

10 weeks ago5:04

5:04

In today’s episode, we talk about Google’s latest feature announcement: AI Max for Search campaigns. We also discuss ChatGPT and how it was the most downloaded app for the second straight month. Finally, we touch on what Google is doing to crack down on fake EEAT content.

1
Google Using AI Overviews for Local Search and Tourism Marketers Forced to Pivot 5:37

11 weeks ago5:37

5:37

In today’s episode, we talk about how Google is currently testing replacing the local map pack with AI-generated Overviews for “near me” queries. How will this change local search? We also discuss what tourism marketers in the US are doing to combat a decline in travel, and how Apple is appealing a court decision that forces it to allow links to external payments.…

1
Is Google Really The Best Search Engine and Reddit Sees Big Jump in Ad Revenue 5:09

11 weeks ago5:09

5:09

In today’s episode, we talk about a recent study that suggests Google’s search engine might not be as dominant as you think. Do people use it because it’s better or just because it’s what they’re used to? We also discuss Reddit’s soaring ad revenues and a report that shows that a growing number of internet searches start on Pinterest.…

1
Meta’s AI-Powered Ads Are Increasing ROI and Google Expands AI Overviews 5:11

11 weeks ago5:11

5:11

In today’s episode, we talk about a stat shared in Meta Q1 earnings report: Their AI-enabled Advantage+ ad products are driving a 22% increase in ROI. We also discuss news that Google is expanding AI Overviews to a number of different industries and how Threads has reached 350M active users.

1
Google Might Have to Share Search Data and TikTok Lets Your Direct Users to Other Messaging Apps 4:29

11 weeks ago4:29

4:29

In today’s episode, we talk about a recent development in Google’s anti-trust lawsuit: The DOJ is suggesting Google should share search data with other companies. We also discuss a new ad goal for TikTok that lets you direct users to other messaging apps like WhatsApp and Facebook Messenger. Finally, we touch on what Google’s John Mueller had to say about including multiple identical links on the same page.…

1
X Continues to Lose Users and Google Tests New Shopping Ads Design 5:05

11 weeks ago5:05

5:05

In today’s episode, we talk about a recent report that reveals X is seeing a sharp decline in EU users. We also talk about how Google is testing a new layout for its shopping ads and how you can now add text tone and visual style elements to AI-generated Meta ad assets.

1
Digital Video Ad Buys Surpass Linear TV and Google Search Console Is Frozen 5:26

12 weeks ago5:26

5:26

In today’s episode, we talk about recent data that shows that digital video has finally overtaken linear TV when it comes to ad buys. We also discuss how Google Search Console isn’t showing data past April 22 for many users, and how ChatGPT is adding shopping features to its search engine.

1
How to Structure Information for AI Search and New Dyanamic Overlays for Meta Ads 5:02

12 weeks ago5:02

5:02

In today’s episode, we talk about a recent report that gives some tips to help publishers better structure their content for AI search engines. We also discuss a new feature for Meta ads that lets you add sticker-style overlays to your ads. Finally, we touch on a new Google test that’s placing YouTube videos in AI Overviews.…

1
OpenAI and Shopify Poised for Partnership and Facebook Is Cracking Down on Spam 5:07

12 weeks ago5:07

5:07

In today’s episode, we talk about a recent report that reveals new code in ChatGPT that suggests a potential partnership between OpenAI and Shopify. We also discuss Facebook’s announcement that they’re cracking down on spammy posts and how YouTube is testing AI summaries of videos in its search feed.…

1
Threads Has Ads Now and Consumers Will Pay 25% More For Their Favorite Brands 4:49

12 weeks ago4:49

4:49

In today’s episode, we talk about how Meta is expanding ads in Threads to all advertisers worldwide. We also discuss a new survey that reveals consumers are willing to pay an extra 25% for their favorite brands. Finally, we touch on Qualified Leads Optimization, an exciting new feature from LinkedIn.…

1
Google Chrome is Still Using Cookies and Meta Releases New Video Creation App 6:01

12 weeks ago6:01

6:01

In today’s episode, we talk about how Google has reversed its plan to phase out third-party cookies in Chrome. How will this impact your marketing strategy moving forward? We also discuss Meta’s new video creation app and a recent report that reveals that 78% of businesses are adopting AI.

1
AI Overviews Are Hurting Clickthrough Rates and Virtual Creators Get 15B Views 4:36

13 weeks ago4:36

4:36

In today’s episode, we talk about a recent report that confirms what we’ve all been thinking: Google’s AI Overviews are taking away organic clicks. We also discuss new data from YouTube that shows that virtual creators (AI-generated personas) received 15 billion views in 2024. Finally, we touch on some changes Google is making to search ads.…

1
People are Spending Less Time on Facebook and the DOJ Makes it’s Case for a Google Breakup 4:48

13 weeks ago4:48

4:48

In today’s episode, we talk about a recent quote from Meta CEO Mark Zuckerberg where he admits that time spent on Facebook and Instagram is decreasing. So, what’s the reason and what do they plan to do about it? We also discuss the ongoing antitrust case against Google and new data that shows that search ads are still the largest form of internet advertising.…

The Glitch Report: The Original Marketing Botcast

1
Companies Spending More on Influencer Marketing and Google Bans 39M Accounts 5:00

13 weeks ago5:00

5:00

In today’s episode, we talk about a recent report that reveals 77% of companies are increasing their influencer marketing budget. We also discuss news that Google has banned 38 million accounts for violating their policies, and how consumers are spending less and less time with ad-supported media.

The Glitch Report: The Original Marketing Botcast

1
Google Ads Send Out Personalized Growth Plans and Instagram Isn’t a Social App Anymore 4:26

13 weeks ago4:26

4:26

In today’s episode, we talk about the new personalized growth plans Google is sending to advertisers. Are they actually helpful? We also discuss new data that suggests Facebook and Instagram users are spending less and less time on their friends’ content. Finally, despite popular belief, it turns out that adding links to LinkedIn posts actually boosts engagement.…

The Glitch Report: The Original Marketing Botcast

1
Temu Pulls Its Google Shopping Ads and Google Releases a New Ad Strength Guide 5:26

14 weeks ago5:26

5:26

In today’s episode, we talk about how Temu has pulled all its Google Shopping Ads. How has that impacted the company and what does it mean for other ecommerce businesses? We also discuss Google’s new Ad Strength Guide and some research by Meta which reveals why Gen Z users share videos.

The Glitch Report: The Original Marketing Botcast

1
Google Search Rankings Volatility and YouTube Can Generate Royalty-Free Music Now 4:23

14 weeks ago4:23

4:23

In today’s episode, we talk about how significant volatility in Google Search rankings was observed on April 9th and 10th. Will that continue through the weekend? We also discuss a new YouTube feature that allows you to generate royalty-free music for your videos and how BeReal is rolling out ads in the US.…

The Glitch Report: The Original Marketing Botcast

1
ChatGPT is the Most Downloaded App and AI Overviews Add Links 4:43

14 weeks ago4:43

4:43

In today’s episode, we talk about how ChatGPT overtook TikTok and Instagram to become the most downloaded app in March. Can they keep the top spot going forward? We also discuss AI Overviews and the new links Google will be adding to its answers. Finally, we touch on a surprising stat: TikTok users spend twice as much time on TikTok as Instagram users spend on Instagram.…

The Glitch Report: The Original Marketing Botcast

1
Google Cracks Down on AI Content and Instagram Tests Locked Reels 4:32

14 weeks ago4:32

4:32

In today’s episode, we talk about Google’s battle against AI content. Learn what they’re doing to ensure low-quality AI content doesn’t take over. We also discuss some interesting new features being tested by Instagram and Threads.

The Glitch Report: The Original Marketing Botcast

1
Snapchat Launches Sponsored AI Lenses and Google Ramps Up AI Overviews 5:10

14 weeks ago5:10

5:10

In today’s episode, we talk about Snapchat’s new Sponsored AI Lenses. These interactive lenses allow users to visualize themselves in various scenarios while also featuring a brand placement at the forefront. We also discuss Google’s increased use of AI Overviews and the concerning number of “hallucinations” experienced by generative AI tools.…

The Glitch Report: The Original Marketing Botcast

1
Tumblr is Making a Comeback and Google is Getting Better at Spotting Fake Reviews 6:00

15 weeks ago6:00

6:00

In today’s episode, we talk about how Tumblr is making a comeback, especially with Gen Z who makes up a majority of their new signups. We also discuss Google’s ongoing fight against fake reviews and how LinkedIn might be an underused platform for brands.

The Glitch Report: The Original Marketing Botcast

1
TikTok Deadline Extended 75 Days and US Ad Market Growth Slows Down 4:54

15 weeks ago4:54

4:54

In today’s episode, we talk about the 75-day extension given to TikTok for the sale of their US operations. This means the app will continue to operate in the US… for now. We also discuss a report that shows US ad market growth is slowing down and a new feature for Google Demand Gen ads that gives users a preview of your landing page before they click.…

The Glitch Report: The Original Marketing Botcast

1
Tariffs Could Hurt Ad Revenues and Consumers Can Easily Detect AI-Generated Content 4:41

15 weeks ago4:41

4:41

In today’s episode, we talk about how President Trump’s tariffs could hurt the ad revenues of Google, Meta, and other big players in the advertising game. We also discuss a recent study that shows that consumers can easily identify AI-generated content, and some new ad features from Spotify.

The Glitch Report: The Original Marketing Botcast

1
Amazon Makes Surprise Bid for TikTok and AI Overviews Spike After March Core Update 5:15

15 weeks ago5:15

5:15

In today’s episode, we talk about Amazon’s surprise bid for TikTok ahead of the upcoming US ban. Could the shopping giant end up controlling one of the most popular social media apps? We also discuss how the presence of AI Overviews seems to have spiked since Google’s March core update. Finally, we touch on a new AI tool for YouTube creators.…

The Glitch Report: The Original Marketing Botcast

1
Roblox Teams Up With Google and ChatGPT’s Image Generator is Now Available to Free Users 5:19

15 weeks ago5:19

5:19

In today’s episode, we talk about the new advertising format that Roblox is releasing in partnership with Google. It might be a great opportunity to get in front of Gen Z users. We also discuss ChatGPT’s image generator being made available to free users and TikTok shutting down TikTok Notes.

The Glitch Report: The Original Marketing Botcast

1
TikTok Sale is Imminent and Google to Allow Double Serving Ads on Same Page 5:21

16 weeks ago5:21

5:21

In today’s episode, we talk about an announcement from President Trump that he expects a deal for the sale of TikTok’s U.S. operations to happen before April 5th. We also discuss an update from Google that will allow advertisers to display multiple identical ads on the same search result page. Finally, we touch on the impact of Google’s March core update.…

The Glitch Report: The Original Marketing Botcast

1
The Ad Industry Has a Bot Problem and Reddit Has a New Ad Placement Option 5:44

16 weeks ago5:44

5:44

The Glitch Report: The Original Marketing Botcast

1
Google Says AI Won’t Replace Traditional Search and X Adds Video Features 6:06

16 weeks ago6:06

6:06

In today’s episode, we talk about a discussion that took place at Search Central Live NYC, where Google’s John Mueller claimed AI isn’t meant to replace traditional search, just enhance it. We also discuss some video features that are coming to X and the new tracking columns that are now available for Demand Gen campaigns.…

The Glitch Report: The Original Marketing Botcast

1
ChatGPT Does Images Now and AI Bots Are Overwhelming Websites 4:57

16 weeks ago4:57

4:57

In today’s episode, we discuss the new image generation feature recently released for ChatGPT. We also talk about how AI web crawlers are overwhelming some websites’ servers and what developers are doing to prevent this. Finally, we touch on Google’s latest search algorithm update that just wrapped up today.…

The Glitch Report: The Original Marketing Botcast

1
Google is Testing New “Search Max” Feature and Meta is Set to Roll Out Community Notes 5:05

16 weeks ago5:05

5:05

In today’s episode, we talk about how Google is testing a new Ads feature called "Search Max," which integrates AI-driven capabilities to enhance ad performance. We also discuss Meta’s upcoming rollout of their “Community Notes” feature and the new asset testing tool for Google PMax retail campaigns.…

The Glitch Report: The Original Marketing Botcast

1
AI Search Has a Citation Problem and Google Ads Expands PMax Negative Keyword Limits 4:30

17 weeks ago4:30

4:30

In today’s episode, we talk about a recent study that found that AI search engines have a lot of problems citing their sources. We also discuss the new negative keyword limit for Google PMax campaigns and a study that shows why you should only have one publish date on your articles.

The Glitch Report: The Original Marketing Botcast

1
Brands are Hiring “Silver Influencers” and Google Responds to Concerns About AI Mode 5:23

17 weeks ago5:23

5:23

In today’s episode, we talk about a trend that’s seeing brands hire Gen X and boomer influencers to appeal to older demographics. We also discuss Google’s response to criticisms of their AI mode and a new creative model being developed by OpenAI.

The Glitch Report: The Original Marketing Botcast

1
AI Threat to Google Overblown and the Web is Flooded With AI Content 5:04

17 weeks ago5:04

5:04

In today’s episode, we talk about some recent research that reveals that the AI threat to Google might be exaggerated. We also discuss a study that shows just how much AI content is on the internet now and an exciting new feature for PMax ads.

The Glitch Report: The Original Marketing Botcast

1
Google Anti-Trust Suit Update and Instagram Experimenting with ‘Community Chat’ Feature 6:11

17 weeks ago6:11

6:11

In today’s episode, we talk about an update to Google’s anti-trust issues. While the DOJ has reiterated its call for Google to divest its Chrome browser, it’s softened its stance on their AI investments. We also discuss how Instagram is experimenting with a new community chat feature and a recent comparison of how AI tools respond to more sensitive queries.…

The Glitch Report: The Original Marketing Botcast

1
Advertisers Expect Ad Spend Slowdown and Snapchat Partners With Later 6:23

17 weeks ago6:23

6:23

In today’s episode, we talk about a recent report that reveals advertisers expect an ad spend slowdown due to the recently announced US tariffs. We also discuss how Snapchat is expanding its creator offerings through a partnership with Later, and Google Ads may get channel reporting for PMax campaigns.…

The Glitch Report: The Original Marketing Botcast

1
AI Overviews Rise As Click Rates Decline and Meta is Releasing a Book 4:50

18 weeks ago4:50

4:50

In today’s episode, we talk about how the rise of AI Overviews is resulting in more zero-click content. How will this impact SEO moving forward? We also discuss the announcement by Meta that Alex Schultz, their CMO and VP of Analytics, will be publishing a book later this year on growth strategies, digital marketing best practices, and leveraging AI. Finally, we touch on YouTube’s new Creative Partnerships feature.…

The Glitch Report: The Original Marketing Botcast

1
Google is Still the King of Search and Creators are Ditching Social Media 5:48

18 weeks ago5:48

5:48

In today’s episode, we discuss a recent report that despite rising competition, Google is still most people’s go-to search engine. We also talk about the growing trend of ditching social platforms for their own spaces, and the introduction of QR codes for Google reviews.

The Glitch Report: The Original Marketing Botcast

1
Google’s Latest Update is Rolling Out and TikTok’s CPM Has Dropped Big Time 5:52

18 weeks ago5:52

5:52

In today’s episode, we discuss the news that Google is rolling out its March core update, so keep an eye on your organic traffic. We also talk about how TikTok’s CPM has dropped by 80%, as well as some new Google Analytics features.

The Glitch Report: The Original Marketing Botcast

1
Reddit is the Fastest Growing Social Media Site and LinkedIn’s Audience Tool Gets New Features 5:12

18 weeks ago5:12

5:12

In today’s episode, we discuss a report that shows that Reddit’s engagement is growing at a faster rate than other platforms in the US. We also talk about recent updates to LinkedIn’s audience tool and Google’s Ads Editor.

The Glitch Report: The Original Marketing Botcast

1
Creators Unsure About Meta’s Reported Reels Spin-Off and a New X Alternative 5:10

18 weeks ago5:10

5:10

In today’s episode, we discuss the reactions to Meta’s potential plan to spin off Reels into its own app. We also talk about a new X alternative that’s in the works, backed by Open AI CEO Sam Altman. Finally, we touch on a big shift that’s taking place in the AI image generation space.

The Glitch Report: The Original Marketing Botcast

1
Trump Could Extend TikTok Sale Deadline and X Outage Due to Cyber Attack 5:18

19 weeks ago5:18

5:18

In today’s episode, we discuss news that President Donald Trump indicated he would likely extend the deadline for TikTok’s sale, effectively postponing the app’s impending ban scheduled for next month. We also talk about yesterday’s X outage and Reddit’s projected ad revenue growth of 30%.

The Glitch Report: The Original Marketing Botcast

1
AI Agents Are Coming to Meta and Google Has Warning About 404 Errors 6:03

19 weeks ago6:03

6:03

In today’s episode, we discuss the news that Meta is planning to expand AI agents to brands, especially to small businesses lacking resources. We also talk about Google’s warning that you shouldn’t redirect 404 pages to your homepage and a new feature that allows users to see why they’re being served certain Bing ads.…

The Glitch Report: The Original Marketing Botcast

1
Google Testing “AI Mode” and TikTok Ad Revenue Projected to Hit $32 Billion 5:35

19 weeks ago5:35

5:35

In today’s episode, we discuss Google testing AI-only searches. Is this the end of traditional search results? We also talk about how TikTok is projected to reach over $32 billion in ad revenue this year, and we compare standard ChatGPT to Deep Research to see which is better for certain tasks.

The Glitch Report: The Original Marketing Botcast

1
Meta Denies Claims Of Automatic Follows Of Trump and Clicks Are Getting More Expensive 6:45

25 weeks ago6:45

6:45

In today’s episode, we talk about how some Meta users are claiming their accounts automatically followed Donald Trump and JD Vance without their consent. We also discuss how the price of clicks on Google is climbing and NFL teams aren’t allowed to use Bluesky.

The Glitch Report: The Original Marketing Botcast

1
Instagram is Trying to Buy TikTok Creators and What Platforms are Winning the Video Wars 4:13

25 weeks ago4:13

4:13

In today’s episode, we talk about how Instagram is trying to entice TikTok creators to come over to their platform—they’re offering up to $50,000 to post reels. We also talk about a recent study that reveals the latest video consumption trends and how the video editing app CapCut is back in the US.

The Glitch Report: The Original Marketing Botcast

1
X and Bluesky Launch Video Feeds and ByteDance Apps Still Not Available in App Stores 4:58

26 weeks ago4:58

4:58

In today’s episode, we talk about the new video feeds available on X and Bluesky. Will this investment in video pay off? We also talk about how, despite the US ban being lifted, ByteDance apps still aren’t available on Apple and Google’s app stores. Finally, we touch on Instagram’s shift to a new format.…

The Glitch Report: The Original Marketing Botcast

1
TikTok is Back and Google Can Detect AI Content 4:43

26 weeks ago4:43

4:43

In today’s episode, we talk about the TikTok ban that wasn’t. The platform went offline for about half a day in the US before they came back online. We also discuss Google saying they can detect AI content and some new features for Instagram creators.

The Glitch Report: The Original Marketing Botcast

1
Google Causes Global SEO Outage and TikTok Users Flock to RedNote 4:39

26 weeks ago4:39

4:39

In today’s episode, we talk about yesterday’s SEO outage. Google experienced a significant outage that disrupted its search indexing systems, leading to global malfunctions in various SEO tools. We also discuss how TikTok users are flocking to RedNote ahead of the US ban and the IAB’s predictions for ad spend in 2025.…

The Glitch Report: The Original Marketing Botcast

1
Fake AI Websites Are Fooling Advertisers and Coors Light Builds Buzz for Its Super Bowl Ad 5:04

26 weeks ago5:04

5:04

In today’s episode, we talk about a network of fake sports websites that are designed to mimic established brands. They’re not just deceiving readers—they’re also deceiving advertisers. We also discuss Coors’ Light’s “Monday’s Light” campaign and Bluesky’s new photo app.

The Glitch Report: The Original Marketing Botcast

1
Lawsuits Could End WordPress and Brands Seeing Traffic Spikes Due to AI 6:00

26 weeks ago6:00

6:00

In today’s episode, we talk about the dispute between WordPress and WP Engine. Matt Mullenweg, co-founder of WordPress, warned that such legal battles could jeopardize the future of the platform. We also talk about how brands are are seeing an influx of traffic from ChatGPT and Google Gemini, and how marketers are increasingly prioritizing automation investments.…

The Glitch Report: The Original Marketing Botcast

1
Meta Getting Sued for $7 Billion and TikTok Might Get Sold to Elon Musk 4:19

27 weeks ago4:19

4:19

In today’s episode, we talk about the $7 billion ad fraud case against Meta. The suit alleges that Facebook and Instagram inflated their “potential reach” advertising metrics by up to 400%. We also discuss the possibility of TikTok’s US operations being sold to Elon Musk and Google losing some search market share.…

The Glitch Report: The Original Marketing Botcast

1
TikTok Ban is Looking More Likely and You Can Now Customize ChatGPT 5:34

27 weeks ago5:34

5:34

In today’s episode, we talk about the upcoming TikTok ban on January 19th. The U.S. Supreme Court recently heard arguments regarding the ban, and observers suggest the justices are inclined to uphold it. We also discuss some new customization options from ChatGPT and how Instagram is surveying users on paying for engagement.…

The Glitch Report: The Original Marketing Botcast

1
Google Can Create Personalized AI and Amazon is Expanding its Advertising 4:23

27 weeks ago4:23

4:23

In today’s episode, we talk about Google’s claim that they’ve developed an AI model capable of mimicking an individual’s thought patterns after just a two-hour interview. We also discuss Amazon allowing retailers to utilize its ad services on their own websites and physical stores, and how Google search rankings correlate to ChatGPT mentions.…

The Glitch Report: The Original Marketing Botcast

1
A TikTok Alternative and 40% of Consumers Want Brands to Jump on Trends 5:17

27 weeks ago5:17

5:17

In today’s episode, we talk about Lemon8, Bytedance’s other social media app that could be an option for creators if TikTok gets banned. We also talk about a new study that shows consumers like when brands jump on trends and a new tool by YouTube that allows you to create shorts from your long-form content.…

The Glitch Report: The Original Marketing Botcast

1
Meta Stops Fact Checking and Reddit Introduces AMA Ads 8:52

27 weeks ago8:52

8:52

In today’s episode, we talk about Meta’s decision to delete its fact-checking program in favor of a community-driven moderation model. We also discuss the new AMA (Ask Me Anything) ads available on Reddit and the Getty Images/Shutterstock merger.

The Glitch Report: The Original Marketing Botcast

1
2024 Holiday Sales Trends and Is Artificial General Intelligence Possible? 9:56

28 weeks ago9:56

9:56

In today’s episode, we take a look at the early sales figures from the 2024 holiday shopping season. What can we learn from this data? We also talk about a recent announcement fro OpenAI that they believe they can develop artificial general intelligence (AGI) and the emergence of micro influencer marketing.…

The Glitch Report: The Original Marketing Botcast

1
Google Says You Don’t Need a Blog and Meta Deletes AI Profiles 7:58

28 weeks ago7:58

7:58

In today’s episode, we talk about a recent statement by Google’s John Mueller who says startups don’t need a blog to be successful. We also discuss how Meta is deleting its AI profiles after some backlash, and TikTok is saying they’ll refund businesses that invest in ads if the platform gets banned in the US.…

The Glitch Report: The Original Marketing Botcast

1
Google’s JavaScript Warning and The Truth About Website Privacy 7:24

28 weeks ago7:24

7:24

In today’s episode, we talk about the recent warning issued by Google about JavaScript. Apparently, it can impact your site’s search rankings if you’re not careful. We also discuss a recent study about website privacy and Bluesky recently adding a “Trending Topics” feature.

The Glitch Report: The Original Marketing Botcast

1
Apple Search Ads Are More Important Than You Think and Google Expands AI Overviews 5:31

19 weeks ago5:31

5:31

In today’s episode, we discuss a recent report that shows that 80% of the top 100 grossing apps and games in the U.S. App Store have utilized Apple Search Ads. We also talk about how Google is expanding AI Overviews to a broader range of queries and making them accessible globally. Finally, we touch on the new advertising tools being offered by Microsoft.…

The Glitch Report: The Original Marketing Botcast

1
Android Devices Are Being Tracked and Google Ads Outage Costs Businesses Over $50,000 4:57

19 weeks ago4:57

4:57

In today’s episode, we discuss how Google is tracking Android devices—even before users open any apps. We also talk about the Google Ads outage that took place over the weekend and how one business claims to be out over $50,000. Finally, after over 20 years we say goodbye to Skype.

The Glitch Report: The Original Marketing Botcast

1
Google’s Plans for 2025 and Why Are We Seeing The Same Search Ad 3 Times on 1 Page? 5:59

20 weeks ago5:59

5:59

In today’s episode, we discuss what Google says will be its top priorities for 2025—what do marketers need to know? We also talk about reports that Google is now displaying the same search ad three times on one page and a new study that found that online reviews might not be as important as you think.…

The Glitch Report: The Original Marketing Botcast

1
Open AI Releases GPT 4.5 and AI Overview is Driving More Traffic to YouTube 4:45

20 weeks ago4:45

4:45

In today’s episode, we discuss the release of Open AI’s newest AI model, GPT 4.5. We also talk about how AI Overviews is sending and increasing amount of traffic to YouTube and marketers might need to start advertising to AI bots in the near future.

The Glitch Report: The Original Marketing Botcast

1
Reels Could Be Its Own App and TikTok Drives $6 Billion in Mobile Purchases 4:54

20 weeks ago4:54

4:54

In today’s episode, we discuss how Instagram is reportedly considering launching a standalone app for Reels to better compete with TikTok. We also talk about TikTok driving $6 billion in mobile sales and the revelation that Google is running different auctions for each ad location.

The Glitch Report: The Original Marketing Botcast

1
Search Engines Are Becoming Less Useful and YouTube is Now the #1 Podcast Platform 5:22

20 weeks ago5:22

5:22

In today’s episode, we discuss a recent survey that suggests that internet users are losing faith in traditional search engines. We also talk about how YouTube is now the most frequently used service for listening to podcasts and LinkedIn is rolling out comment impression counts.

The Glitch Report: The Original Marketing Botcast

1
73% of Marketers Use Generative AI and YouTube Getting Rid of Interruptive Ads 5:44

20 weeks ago5:44

5:44

In today’s episode, we discuss a recent report that reveals that 73% of marketers are now using generative AI, and that most consumers are okay with AI in advertising. We also talk about some changes YouTube is making to its advertising and Perplexity’s upcoming web browser Comet.

The Glitch Report: The Original Marketing Botcast

1
Google AI Overviews Are More Volatile and Microsoft is Testing Copilot Search 5:43

21 weeks ago5:43

5:43

In today’s episode, we discuss recent research that shows that Google’s AI Overviews exhibit greater volatility compared to traditional organic search results. We also talk about how Microsoft is testing a new Bing feature called “Copilot Search,” which utilizes Copilot AI to deliver search results. Finally, we touch on Snapchat’s new brand suitability suite for advertisers.…

The Glitch Report: The Original Marketing Botcast

1
ChatGPT Referral Traffic is Still Minimal and YouTube Introduces Premium Lite Plan 5:41

21 weeks ago5:41

5:41

In today’s episode, we discuss recent findings that show that ChatGPT referral traffic still only accounts for 0.1% of overall traffic to major publishers. We also talk about YouTube’s new Premium Lite tier and a study that shows that TikTok ads might be more effective than you think.

The Glitch Report: The Original Marketing Botcast

1
Google Lifts Fingerprinting Ban and Instagram Introduces Partnership Ads 5:40

21 weeks ago5:40

5:40

In today’s episode, we discuss Google lifting its fingerprinting ban, allowing advertisers to target users using IP addresses, device information, and screen resolution. We also talk about Instagram’s new Partnership Ads and X’s latest AI model, Grok 3.

The Glitch Report: The Original Marketing Botcast

1
Does Adding Audio to Blogs Help SEO and You Can Now Use Imagen in Google Ads 4:45

21 weeks ago4:45

4:45

In today’s episode, we discuss a recent office hours session held by Google’s Martin Splitt where he addressed whether incorporating audio versions of blog posts influences search rankings. We also talked about how you can now use Imagen (an AI image generator) to create Google Ads and consumers are avoiding certain brands over politics.…

The Glitch Report: The Original Marketing Botcast

1
How Are AI Overviews Impacting SEO and Meta Removes Audience Types from Advantage+ 5:21

21 weeks ago5:21

5:21

In today’s episode, we discuss a recent study that shows how Google’s AI Overviews are changing SEO. We also talk about Meta removing audience types from Advantage+ catalog ads and OpenAI’s recent update to ChatGPT that allows it to discuss controversial subjects.

The Glitch Report: The Original Marketing Botcast

1
TikTok Shop Sales Surge and Instagram Is Testing a Dislike Button 5:22

22 weeks ago5:22

5:22

In today’s episode, we talk about a recent report that shows massive growth for TikTok Shop—so much so that they’re outpacing SHEIN and Temu. We also discuss how Instagram is testing a dislike button to help weed out harmful content. Finally, we touch on Reddit’s announcement that paywalls are coming later this year.…

The Glitch Report: The Original Marketing Botcast

1
Google Business Reviews Outage is Over and Meta to Allow Rival Ads Providers on Marketplace 5:03

22 weeks ago5:03

5:03

In today’s episode, we talk about the recent Google Business Profile reviews outage. According to Google it’s (mostly) resolved. We also discuss how Meta is now allowing rival ad providers on Marketplace and Duolingo’s viral marketing campaign that saw them kill off their beloved mascot.

The Glitch Report: The Original Marketing Botcast

1
TikTok is Back in App Stores and Reddit’s US User Base is Shrinking 4:58

22 weeks ago4:58