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Don't Say That: How To Avoid Violating FTC Guidelines
Manage episode 441685252 series 3562378
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What happens when the very thing that drives your success puts you in the crosshairs of the Federal Trade Commission (FTC)? Anik Singal is a powerhouse in digital marketing, with two decades of experience building multimillion-dollar businesses. But with great power comes great responsibility and his success caught the attention of the FTC.
Anik shares what transpired from the day he received a FedEx letter from the regulatory office. A process he described as more harrowing than his battle with life-threatening illness. He candidly shares the critical lessons he learned about compliance, the pitfalls you should avoid, and how you can protect your business through success.
Every business owner, no matter how big or small is immune to scrutiny. This is why you won’t want to miss this conversation on navigating the regulatory landscape that we all must answer to, whether we agree or not.
Timestamps From This Episode:
[02:02] The dreaded moment Anik received a FedEx letter from the FTC.
[09:41] Understanding regulatory scrutiny and how to avoid investigations.
[13:57] Podcasts are not immune from regulations despite freedom of speech.
[21:53] What constitutes misrepresentation in marketing, including scarcity tactics.
[32:20] Is the FTC funding its mission through fines? Plus other myths about FTC enforcement.
[48:09] Understanding regulatory risks, including sudden asset freezing.
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