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S3 E38: Short-Term B2B Sales: A Go-To Playbook
Manage episode 494488766 series 2812661
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What do you do when you're under pressure to deliver B2B sales.....fast?
In this solo episode, Jack breaks down the exact moves he makes when he or his clients need to drive short-term revenue. This includes practical plays that have been effective.
You’ll hear:
- Why most of a B2B market isn’t buying, and what to do about it
- How to cash in on brand equity without burning bridges
- Where to find the 1% who are ready to buy now
- The three channels Jack uses when time (and cash flow) is tight
- Why short-term sales might mean sacrificing the “perfect” client, and why that’s ok
Whether you're filling a revenue gap or appeasing a stakeholder, this episode should provide you with some ideas for your own short-term sales efforts.
This episode was hosted by:
Jack Ferguson - Host of The Push and Brand Strategist
Find Jack on LinkedIn here: Jack Ferguson | LinkedIn
Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush
Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
Follow The Push on Instagram here: https://www.instagram.com/bethepush
Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast
Visit Jack’s personal website here: Jack Ferguson — Brand Strategist
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