Shopify SEO Tech Stack: The Essential Apps and Tools You Actually Need

The Simple and Smart SEO Show

In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed.

You’ll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you’re ready to take things to the next level.

Whether you’re just getting started with Shopify or looking to improve your existing SEO strategy, this episode will help you focus on the right tools so you can stop guessing and start growing.

Key Takeaways

• You don’t need 50 tools — just a few key apps and resources to support your SEO efforts.
• Start with free tools like Google Search Console and Microsoft Clarity to understand your current performance.
• Add must-have apps that create fresh content and improve site speed, like a review app and TinyPNG.
• Explore advanced tools like Ahrefs, Ubersuggest, and Surfer SEO as you grow.

Resources & Mentions

• Shopify SEO Tech Stack Checklist (only $7!) COMING SOON!
• 7-Step SEO Starter Course
• Google Search Console
• Microsoft Clarity
• InstaIndex
• TinyPNG
• Surfer SEO (My Affiliate Link!)

Action Steps for Listeners

1. Install at least one new SEO tool today (Google Search Console is a great place to start).
2. Download the Shopify SEO Tech Stack Checklist to make setup easy and track what you’ve implemented.
3. Tag Crystal on Instagram @simpleandsmartseo2 to share your progress.

Connect with Crystal

• Website: simpleandsmartseo.com
• Instagram: @simpleandsmartseo2
• Podcast on Apple: Listen here
• Podcast on Spotify: Listen here

Next Episode:
Don’t miss the next episode, where we’ll talk about optimizing your images so they bring in traffic — not just likes!

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Chapters

1. let's be real. (00:00:00)

2. ‌ (00:00:39)

3. Introduction and Recap of Episode 1 (00:00:41)

4. Understanding Your Shopify SEO Tech Stack (00:00:56)

5. Must-Have Shopify Apps for SEO (00:01:32)

6. SEO Audit and Tracking Tools (00:02:31)

7. Optional Power Tools for Advanced Users (00:03:29)

8. Shopify SEO Tech Stack Checklist (00:04:13)

9. Final Recap and Next Episode (00:04:38)