))
128 | Growth Marketing: Where ABM and Demand meet
Manage episode 448769648 series 3408548
Content provided by Twogether. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Twogether or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Have a great point of view to add? Send us a text with your thoughts!
Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos.
The first part of two episodes, this conversation dives into Cat's background and Pega's strategic approach to growth marketing, by blending ABM and demand generation.
Tune in now, wherever you get your podcasts.
150 episodes
Share
