Ep436: Motorcycles, Missions & a Movement: How Erik Hatterscheidt Is Redefining Leadership for The Next Generation of Male Leaders

Unconventional Life with Jules Schroeder

Erik Hatterscheidt is the founder of Freshline Moto Club, the world’s only brotherhood that unites entrepreneurial men through extreme motorcycle expeditions and humanitarian missions. Raised by an ex-Commando father, Erik developed a disciplined, high-performance mindset that he now channels into leading men on life-altering adventures across some of the world’s most challenging terrains—from the Sahara to the Andes.

Through Freshline, Erik has built a global community of over 239 vetted members who support each other through rugged expeditions, real-world service, and campfire conversations that forge deep accountability. His mission is to help successful but unfulfilled men rediscover purpose, embrace challenge, and build legacy—not by offering retreats, but by delivering rites of passage that blend adventure with responsibility.

Erik’s expertise spans leadership under pressure, building trust in high-stakes environments, and guiding teams through adversity. He has also scaled an international marketing consultancy serving over 600 clients worldwide and has led humanitarian logistics campaigns across continents.

Connect with Erik Hatterscheidt:

• Website: https://www.freshlineclub.com/
• Instagram: @freshlinemotoclub