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Why Exactly Have Branded RTDs Failed?

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Manage episode 494374433 series 2356619
Content provided by VinePair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VinePair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Adam, Joanna, and Zach respond to a listener query about the fact that the best-selling RTDs do not include well-known spirits brands, and why the RTDs that do have largely struggled to find an audience. Is it a price issue? Do the marketing teams with those brands not know what do to with an RTD? Or is it just that there aren't enough use cases to make the drinks work. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.


Zach is drinking: Hot Yonder Summer from Yonder Cider


Joanna is drinking: Château Minuty Rose et Or


Adam is drinking: Shaken Gin Martinis


Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

766 episodes

Artwork
iconShare
 
Manage episode 494374433 series 2356619
Content provided by VinePair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VinePair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Adam, Joanna, and Zach respond to a listener query about the fact that the best-selling RTDs do not include well-known spirits brands, and why the RTDs that do have largely struggled to find an audience. Is it a price issue? Do the marketing teams with those brands not know what do to with an RTD? Or is it just that there aren't enough use cases to make the drinks work. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.


Zach is drinking: Hot Yonder Summer from Yonder Cider


Joanna is drinking: Château Minuty Rose et Or


Adam is drinking: Shaken Gin Martinis


Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

766 episodes

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