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The Impact of Discovery on the Business of Games – With Nic Ingham, VP of Performance Marketing at Xsolla
Manage episode 494594717 series 3672034
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Welcome to Xsolla Conversations.
In this episode, Xsolla’s Chris Hewish sits down with Nic Ingham to discuss one of the biggest shifts in the game business: discovery. For years, developers relied on platform-controlled visibility App Store placements, algorithm boosts, and pay-to-win UA to get noticed. But the rules have changed.
With seismic shifts like the Digital Markets Act and the Epic v. Apple ruling, developers now face both a challenge and an opportunity: building discovery engines from scratch.
Nic shares actionable insights on how the most forward-thinking studios are creating interconnected ecosystems that blend first-party data, retargeting, community engagement, and content loops. These strategies aren't just buzzwords they’re essential to thrive in 2025 and beyond.
Whether you're a developer, marketer, or studio lead, this episode is packed with real-world tactics and strategic advice to help you navigate the evolving discovery landscape.
Let’s get into it.
Please send us feedback, suggestions, or questions. We want to build a collaborative, inspired Xsolla Sessions community! https://xsolla.com/podcast
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